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Ideas, strategy, and what's next.

Insights on video creation, enterprise content strategy, and how the world's leading brands create at scale.

2026 B2B Video Marketing Trends

Enterprise

2026 B2B Video Marketing Trends

Discover the 2026 video trends transforming B2B marketing, including insights on formats and platforms for effective engagement.

Dec 2025 · 5 min read

The biggest problem with video isn’t the creative - it’s the lack of strategy

Video Strategy

The biggest problem with video isn’t the creative - it’s the lack of strategy

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Dec 2025 · 5 min read

Video production in Dubai: the Middle East gateway for global brand video

Video Strategy

Video production in Dubai: the Middle East gateway for global brand video

Dubai is the Middle East's gateway for global brand video creation. Learn how brands use Dubai to produce high-quality video across the GCC and MENA region.

Dec 2025 · 6 min read

Video production in Edinburgh: creative content from Scotland's capital

Video Strategy

Video production in Edinburgh: creative content from Scotland's capital

Edinburgh offers distinctive video production with Scotland's creative heritage and stunning locations. Learn how brands create standout video content in Edinburgh.

Nov 2025 · 6 min read

How to do more with less in video production: smarter ways to stretch your marketing budget

Video Strategy

How to do more with less in video production: smarter ways to stretch your marketing budget

Discover how to do more with less in video production. Learn efficient strategies to stretch your marketing budget and scale video content fast.

Oct 2025 · 5 min read

Video production in Toronto: video creation for brands expanding into North America

Video Strategy

Video production in Toronto: video creation for brands expanding into North America

Toronto is the gateway for brands expanding into North America. Learn how video creation in Toronto helps companies build presence across the US and Canadian markets.

Oct 2025 · 6 min read

Local teams, global impact: why scalable video isn’t a creative problem... It’s a systems one.

Video Strategy

Local teams, global impact: why scalable video isn’t a creative problem... It’s a systems one.

Learn how scalable video creation can help brands meet the growing demand for high-quality content consistently across markets.

Sep 2025 · 5 min read

Scaling the studio: How internal creative teams extend their reach with 90 Seconds

Video Strategy

Scaling the studio: How internal creative teams extend their reach with 90 Seconds

Discover how internal creative studios at enterprise brands are scaling video content globally. They're expanding reach, filling skill gaps, and streamlining production, without adding headcount.

Sep 2025 · 5 min read

The easy win for video content creation isn’t AI. It’s this.

Video Strategy

The easy win for video content creation isn’t AI. It’s this.

Explore productization as the smarter alternative to AI for creating effective and scalable video content that achieves results.

Sep 2025 · 5 min read

Why CMOs can’t ignore podcasts in 2025

Video Strategy

Why CMOs can’t ignore podcasts in 2025

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Sep 2025 · 5 min read

Video Production Singapore: Create Brand Video Content at Scale

Video Strategy

Video Production Singapore: Create Brand Video Content at Scale

Video production in Singapore made simple. 90 Seconds connects brands with local Creator Partners across APAC's content hub. Start creating in 14 days.

Sep 2025 · 6 min read

Video Production Los Angeles: Brand Video Beyond Hollywood

Video Strategy

Video Production Los Angeles: Brand Video Beyond Hollywood

Video production in Los Angeles for brands, not blockbusters. 90 Seconds connects you with local Creator Partners for corporate video delivered in 14 days.

Aug 2025 · 6 min read

Creativity on autopilot? AI video tools you need to know.

Video Strategy

Creativity on autopilot? AI video tools you need to know.

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jul 2025 · 5 min read

Video Production London: Enterprise Video Content for the EMEA Capital

Video Strategy

Video Production London: Enterprise Video Content for the EMEA Capital

Video production in London scaled for enterprise brands. 90 Seconds connects you with local Creator Partners for fast, high-quality video creation across the UK and EMEA.

Jul 2025 · 5 min read

Video Production Brisbane: Australia's Fastest-Growing Video Market

Video Strategy

Video Production Brisbane: Australia's Fastest-Growing Video Market

Video production in Brisbane made simple. 90 Seconds connects brands with local Creator Partners in Australia's Olympic city. Average 14-day turnaround.

Jul 2025 · 5 min read

Introducing our Customer Stories framework: Scalable, strategic, and proven.

Enterprise

Introducing our Customer Stories framework: Scalable, strategic, and proven.

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jun 2025 · 5 min read

Video Production Hong Kong: Create Enterprise Video Content at Scale

Video Strategy

Video Production Hong Kong: Create Enterprise Video Content at Scale

Video production in Hong Kong made simple. 90 Seconds connects brands with local Creator Partners for fast, high-quality video creation across Greater China and APAC.

Jun 2025 · 5 min read

Video Production Manchester: The UK's Second City for Brand Video

Video Strategy

Video Production Manchester: The UK's Second City for Brand Video

Video production in Manchester for brands that move fast. 90 Seconds connects you with local Creator Partners in the UK's Northern Powerhouse. 14-day average turnaround.

Jun 2025 · 5 min read

How to make a great Customer Story that sells

Enterprise

How to make a great Customer Story that sells

Learn how customer stories build trust and drive conversions by showcasing real experiences and authentic narratives.

May 2025 · 5 min read

How to create consistent video content anywhere, every time

Video Strategy

How to create consistent video content anywhere, every time

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

May 2025 · 5 min read

Why Customer Stories are essential?

Enterprise

Why Customer Stories are essential?

Discover how Customer Stories can drive conversions and influence B2B decisions through real voices and experiences.

May 2025 · 5 min read

Video Production Chicago: Scale Your Brand's Video Content in the Midwest

Video Strategy

Video Production Chicago: Scale Your Brand's Video Content in the Midwest

Video production in Chicago simplified. 90 Seconds connects enterprise brands with local Creator Partners for scalable, high-quality video creation across the Midwest.

May 2025 · 5 min read

Video Production Perth: Bridging the Distance for WA Brands

Video Strategy

Video Production Perth: Bridging the Distance for WA Brands

Video production in Perth without flying crews from the east coast. 90 Seconds connects WA brands with local Creator Partners. 14-day average turnaround.

May 2025 · 6 min read

Authenticity wins: why real voices are your most powerful B2B marketing tool

Enterprise

Authenticity wins: why real voices are your most powerful B2B marketing tool

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Apr 2025 · 5 min read

How B2B brands can create meaningful video content for Mother’s Day & Memorial Day

Video Strategy

How B2B brands can create meaningful video content for Mother’s Day & Memorial Day

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Apr 2025 · 5 min read

Video Production New York: Enterprise Video Content at the Scale NYC Demands

Video Strategy

Video Production New York: Enterprise Video Content at the Scale NYC Demands

Video production in New York made scalable. 90 Seconds connects global brands with NYC Creator Partners for fast, consistent video creation across every borough.

Apr 2025 · 5 min read

Video Production Birmingham: The UK Midlands Hub for Brand Video

Video Strategy

Video Production Birmingham: The UK Midlands Hub for Brand Video

Video production in Birmingham at a fraction of London costs. 90 Seconds connects Midlands brands with local Creator Partners. 14-day average turnaround.

Apr 2025 · 6 min read

11 Inspiring Earth Day content ideas for your brand in 2025

Product

11 Inspiring Earth Day content ideas for your brand in 2025

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Mar 2025 · 5 min read

Video Production San Francisco: Video Content for the Tech Capital

Video Strategy

Video Production San Francisco: Video Content for the Tech Capital

Video production in San Francisco built for tech and enterprise brands. 90 Seconds connects you with local Creator Partners for scalable video creation in the Bay Area.

Mar 2025 · 5 min read

7 inspiring international Women's Day content ideas for your brand in 2025

Video Strategy

7 inspiring international Women's Day content ideas for your brand in 2025

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Feb 2025 · 5 min read

March forward or accelerate action? Understanding the two international Women's Day themes in 2025

Video Strategy

March forward or accelerate action? Understanding the two international Women's Day themes in 2025

Compare the two themes of International Women’s Day 2025: 'March Forward: For ALL Women and Girls' and 'Accelerate Action'. See how they align with the goal of advancing gender equality.

Feb 2025 · 5 min read

Why video is more important on linkedIn than ever before for B2B businesses

Video Strategy

Why video is more important on linkedIn than ever before for B2B businesses

Maximize your reach with LinkedIn video. Discover how recent updates help you engage users and boost business opportunities.

Feb 2025 · 5 min read

Video Production Sydney: Scalable Video Creation for APAC-Facing Brands

Video Strategy

Video Production Sydney: Scalable Video Creation for APAC-Facing Brands

Video production in Sydney made simple. 90 Seconds connects brands with local Creator Partners for high-quality, scalable video creation across Australia and APAC.

Feb 2025 · 5 min read

Announcing the new 90 Seconds platform navigation and features

Video Strategy

Announcing the new 90 Seconds platform navigation and features

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jan 2025 · 5 min read

B2B video marketing trends in 2025: Best practices to stay ahead

Industry Trends

B2B video marketing trends in 2025: Best practices to stay ahead

Stay ahead of the game with the top B2B video marketing trends in 2025. Enhance engagement and ROI with impactful video content.

Jan 2025 · 5 min read

From stage to screen: fresh video marketing Ideas to make your events unforgettable

Video Strategy

From stage to screen: fresh video marketing Ideas to make your events unforgettable

Engage and impact your audience with event videos. From live streaming to highlight reels, videos can take your events to the next level.

Jan 2025 · 5 min read

Important updates for creators: New delivery interface and navigation explained

Video Strategy

Important updates for creators: New delivery interface and navigation explained

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jan 2025 · 5 min read

RedNote: A rising star in social commerce and its opportunity for businesses

Video Strategy

RedNote: A rising star in social commerce and its opportunity for businesses

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jan 2025 · 5 min read

Reimagined, refined, and ready: Meet the new 90 Seconds

Video Strategy

Reimagined, refined, and ready: Meet the new 90 Seconds

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jan 2025 · 5 min read

Revolutionize ABM with video: Engage, convert, and succeed

Video Strategy

Revolutionize ABM with video: Engage, convert, and succeed

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jan 2025 · 5 min read

What's new for 90 Seconds creators?

Video Strategy

What's new for 90 Seconds creators?

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jan 2025 · 5 min read

Why videocasts and podcasts are still dominating B2B marketing in 2025?

Video Strategy

Why videocasts and podcasts are still dominating B2B marketing in 2025?

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jan 2025 · 5 min read

Video Production Melbourne: Creative-Led Video Content from Australia's Cultural Capital

Video Strategy

Video Production Melbourne: Creative-Led Video Content from Australia's Cultural Capital

Video production in Melbourne simplified. 90 Seconds connects brands with local Creator Partners for scalable, high-quality video creation in Australia's creative capital.

Jan 2025 · 5 min read

Scaling animation production without sacrificing quality: A guide

Video Strategy

Scaling animation production without sacrificing quality: A guide

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Dec 2024 · 5 min read

The future of content marketing: Why video and animation are non-negotiable?

Product

The future of content marketing: Why video and animation are non-negotiable?

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Dec 2024 · 5 min read

The hybrid creative team: Balancing in-house Talent with outsourced expertise

Video Strategy

The hybrid creative team: Balancing in-house Talent with outsourced expertise

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Dec 2024 · 5 min read

How to lock in your customers for a standout customer story

Enterprise

How to lock in your customers for a standout customer story

Make the process of booking customer stories seamless and rewarding. Learn strategies to capture authentic testimonials that showcase your brand's value and resonate with your audience.

Nov 2024 · 5 min read

Mastering vertical video conversion for global, regional, and local audiences

Video Strategy

Mastering vertical video conversion for global, regional, and local audiences

Learn how to effectively convert horizontal videos into engaging vertical content for social media platforms like TikTok, Instagram, YouTube, and LinkedIn.

Nov 2024 · 5 min read

Video Production Canberra: Video Creation for Government, Defence, and Public Sector Brands

Video Strategy

Video Production Canberra: Video Creation for Government, Defence, and Public Sector Brands

Video production in Canberra simplified. 90 Seconds connects government, defence, and public sector organisations with local Creator Partners for video creation in 14 days.

Nov 2024 · 5 min read

Driving marketing success through continuous creation: Benefits and best practices

Product

Driving marketing success through continuous creation: Benefits and best practices

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Oct 2024 · 5 min read

Easy content planning for 2025 for cMOs

Product

Easy content planning for 2025 for cMOs

Overcome the complexities of content planning for enterprise brands. Explore the cost-efficient and scalable approach offered by 90 Seconds' productization solution.

Oct 2024 · 5 min read

Maintaining high-quality video production on tight budgets

Product

Maintaining high-quality video production on tight budgets

Discover actionable strategies for maintaining high-quality video production during budget cuts. Learn how to optimize ROI and keep brand consistency intact, even with reduced resources. Explore cost-effective solutions for creating impactful video content without compromising your brand message.

Oct 2024 · 5 min read

Planning for 2025: How marketing managers can rely on 90 Seconds for on-demand content creation

Video Strategy

Planning for 2025: How marketing managers can rely on 90 Seconds for on-demand content creation

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Oct 2024 · 5 min read

The death of the rate card: How 90 Seconds delivers consistent, scalable pricing in a global economy

Video Strategy

The death of the rate card: How 90 Seconds delivers consistent, scalable pricing in a global economy

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Oct 2024 · 5 min read

Your 2025 content planning guide for field marketing managers

Video Strategy

Your 2025 content planning guide for field marketing managers

Streamline your field marketing content planning with 90 Seconds’ productization solution. Save time, budget, and ensure consistency across all markets.

Oct 2024 · 5 min read

Video Production Leeds: Video Creation for Yorkshire's Financial and Digital Hub

Video Strategy

Video Production Leeds: Video Creation for Yorkshire's Financial and Digital Hub

Video production in Leeds made simple. 90 Seconds connects brands in Yorkshire's financial, legal, and digital hub with local Creator Partners for video creation in 14 days.

Oct 2024 · 5 min read

Leveraging AI in video content creation

Video Strategy

Leveraging AI in video content creation

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Sep 2024 · 5 min read

The power of authenticity-building a genuine brand identity through real stories

Video Strategy

The power of authenticity-building a genuine brand identity through real stories

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Sep 2024 · 5 min read

Video Production Seattle: Video Creation for the Pacific Northwest's Tech Capital

Video Strategy

Video Production Seattle: Video Creation for the Pacific Northwest's Tech Capital

Video production in Seattle simplified. 90 Seconds connects tech, cloud, and enterprise brands with vetted local Creator Partners for video creation in 14 days.

Sep 2024 · 5 min read

Feature release: Meet our new matching app

Video Strategy

Feature release: Meet our new matching app

Explore the new matching app designed to simplify brand and creator collaboration for video projects. Sign-in now!

Aug 2024 · 5 min read

Navigating the contradictions of brand localization: Building a cohesive and adaptable global presence

Video Strategy

Navigating the contradictions of brand localization: Building a cohesive and adaptable global presence

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Aug 2024 · 5 min read

Video Production Bristol: Video Creation for the UK's Creative and Aerospace Capital

Video Strategy

Video Production Bristol: Video Creation for the UK's Creative and Aerospace Capital

Video production in Bristol made simple. 90 Seconds connects brands in the UK's creative industries hub with local Creator Partners for video creation in 14 days.

Aug 2024 · 5 min read

Harnessing global talent for local impact: CMO strategies for outsourcing international video production

Product

Harnessing global talent for local impact: CMO strategies for outsourcing international video production

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

Jul 2024 · 5 min read

Video Production Denver: Video Creation for the Mountain West's Fastest-Growing Metro

Video Strategy

Video Production Denver: Video Creation for the Mountain West's Fastest-Growing Metro

Video production in Denver made easy. 90 Seconds connects brands across Colorado's Front Range with local Creator Partners for video creation in 14 days.

Jul 2024 · 5 min read

Video Production San Diego: Video Creation for Biotech, Defence, and Cross-Border Brands

Video Strategy

Video Production San Diego: Video Creation for Biotech, Defence, and Cross-Border Brands

Video production in San Diego simplified. 90 Seconds connects biotech, defence, and cross-border brands with local Creator Partners for video creation in 14 days.

Jul 2024 · 5 min read

Video Production Boston: Video Creation for Biotech, EdTech, and Healthcare Brands

Video Strategy

Video Production Boston: Video Creation for Biotech, EdTech, and Healthcare Brands

Video production in Boston simplified. 90 Seconds pairs biotech, healthcare, and edtech brands with local Creator Partners for video creation delivered in 14 days.

Jun 2024 · 5 min read

90 Seconds: Streamlining orders and delivery

Video Strategy

90 Seconds: Streamlining orders and delivery

Revolutionize your video creation process with continuous creation. Streamlined ordering for all your video service needs.

May 2024 · 5 min read

Best practice for capturing Customer Stories

Enterprise

Best practice for capturing Customer Stories

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

May 2024 · 7 min read

Empowering your teams to create consistent, high quality video through productization

Video Strategy

Empowering your teams to create consistent, high quality video through productization

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

May 2024 · 10 min read

How to manage global video production sustainably

Product

How to manage global video production sustainably

The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.

May 2024 · 7 min read

Video Production Dallas: Enterprise Video Creation in the DFW Metroplex

Video Strategy

Video Production Dallas: Enterprise Video Creation in the DFW Metroplex

Video production in Dallas made simple. 90 Seconds connects brands across the DFW metroplex with vetted Creator Partners for high-quality video creation, delivered in 14 days.

May 2024 · 5 min read

Video Production Adelaide: Defence, Tech, and Wine Country on Camera

Video Strategy

Video Production Adelaide: Defence, Tech, and Wine Country on Camera

Video production in Adelaide for defence, tech, education, and wine brands. 90 Seconds connects you with local Creator Partners. 14-day average turnaround.

Apr 2024 · 6 min read

Continuous creation: The answer to video vonsumption demands

Enterprise

Continuous creation: The answer to video vonsumption demands

Continuous creation is the way you can keep up with the insatiable demand for fresh, relevant, and localized video content.

Mar 2024 · 10 min read

Navigating outsourced video production: A CMO's guide to effective collaboration and oversight

Industry Trends

Navigating outsourced video production: A CMO's guide to effective collaboration and oversight

Discover the benefits and challenges of outsourcing video production. Learn strategies for effective collaboration and maintaining quality control.

Mar 2024 · 15 min read

Video production in Miami: bilingual brand content for the Latin America gateway

Video Strategy

Video production in Miami: bilingual brand content for the Latin America gateway

Need video production in Miami? 90 Seconds helps LatAm-facing brands create bilingual, multicultural video content with local Creator Partners across South Florida.

Mar 2024 · 5 min read

The AI video revolution: Are we racing to the derivative bottom?

Industry Trends

The AI video revolution: Are we racing to the derivative bottom?

Discover how AI is transforming video production and the challenges of derivative content. Learn how to stand out amidst the AI-generated video wave by prioritizing authenticity and creativity.

Feb 2024 · 10 min read

Video Production Houston: Brand Video for the Energy Capital

Video Strategy

Video Production Houston: Brand Video for the Energy Capital

Video production in Houston for energy, aerospace, and corporate brands. 90 Seconds connects you with local Creator Partners. 14-day average turnaround.

Feb 2024 · 6 min read

B2B video marketing: Beyond the buzz, 5 trends to boost your leads

Industry Trends

B2B video marketing: Beyond the buzz, 5 trends to boost your leads

Create hyper-targeted micro-content video trends for 2024 to skyrocket lead generation and build lasting connections with your B2B audience.

Jan 2024 · 7 min read

12 video marketing trends for 2024 summed up

Industry Trends

12 video marketing trends for 2024 summed up

Stay on top of 2024 video marketing trends: short-form content, authenticity, spontaneity, & interactive immersive experiences.

Jan 2024 · 7 min read

Attention spans are shorter than your coffee break: A deep dive into 2024 video trends

Industry Trends

Attention spans are shorter than your coffee break: A deep dive into 2024 video trends

Breakdown the latest video trends of 2024: short-form video, vertical video, user-generated content and authenticity.

Jan 2024 · 7 min read

Video production in Washington DC: government, association, and policy sector content at scale

Video Strategy

Video production in Washington DC: government, association, and policy sector content at scale

Need video production in Washington DC? 90 Seconds connects DC brands with local Creator Partners for compliance-aware, fast-turnaround video creation across government and policy sectors.

Jan 2024 · 6 min read

Brand refresh for your 90 Seconds

Company

Brand refresh for your 90 Seconds

Thanks for all your support of 90 Seconds, we’ve just gone live with the first stage of a new brand identity for 90 Seconds.

Jul 2023 · 2 min read

The great resignation: How video can help

Video Strategy

The great resignation: How video can help

Explore the power of recruitment videos to enhance your employer brand and engage potential employees effectively.

Mar 2023 · 15 min read

The catch 22 of 23 - Creating more with less

Product

The catch 22 of 23 - Creating more with less

Economically, times are tough with the world in another recession. Brands, businesses and consumers are looking to cut costs wherever and however they can.

Feb 2023 · 9 min read

The catch 22 of 23 - Creating more with less

Video Strategy

The catch 22 of 23 - Creating more with less

Economically, times are tough with the world in another recession. Brands, businesses and consumers are looking to cut costs wherever and however they can.

Feb 2023 · 9 min read

Advertising across key calendar moments

Video Strategy

Advertising across key calendar moments

Creating video campaigns that cut through the clutter.

Jan 2023 · 10 min read

Creating video content that communicates cross culturally

Video Strategy

Creating video content that communicates cross culturally

Crafting content that communicates and resonates with audiences across different cultures in the modern landscape is not only important, it’s essential.

Jan 2023 · 6 min read

Why outsourcing is the solution to advertising agency's issues in 2023

Video Strategy

Why outsourcing is the solution to advertising agency's issues in 2023

In 2023, agency life comes with a complex set of challenges - more complex, arguably, than we’ve ever seen before.

Dec 2022 · 6 min read

Taking the complexity out of video making

Video Strategy

Taking the complexity out of video making

With cloud-based services prevalent globally, producing video content in the cloud removes the physical barriers that traditional production companies face.

Nov 2022 · 9 min read

What is the optimal length for video to maximise engagement?

Video Strategy

What is the optimal length for video to maximise engagement?

Learn the optimal video length for marketing success. Discover how to maximize audience engagement with your videos.

Nov 2022 · 8 min read

Common criteria for creating award-winning video campaigns that cut through the clutter

Video Strategy

Common criteria for creating award-winning video campaigns that cut through the clutter

In today’s fast-paced working environment, finding the time to enter that aforementioned work into industry awards is altogether another challenge.

Oct 2022 · 10 min read

Hyperlocal content campaigns on a global scale

Product

Hyperlocal content campaigns on a global scale

How to execute global video campaign both simultaneously and successfully.

Sep 2022 · 15 min read

The impact of Customer Stories: Converting customer to advocate

Enterprise

The impact of Customer Stories: Converting customer to advocate

Explore the power of customer stories and discover why they can significantly influence purchasing decisions across all sectors.

Aug 2022 · 9 min read

Why video should be the first consideration for your fintech marketing strategy

Video Strategy

Why video should be the first consideration for your fintech marketing strategy

How video cuts through the noise, drives ROI and what categories to employ for best effect.

Jul 2022 · 12 min read

Making global headlines

Company

Making global headlines

Following on from our announcement about our partnership with Bombora, we’ve been pretty chuffed to see the level of media interest in 90 Seconds.

Jun 2022 · 2 min read

Take pride in your marketing

Video Strategy

Take pride in your marketing

As a marketer or business owner should you jump on board the rainbow train and produce content that speaks to your inclusivity of the community?

Jun 2022 · 6 min read

Video marketing 101 | What’s your type?

Video Strategy

Video marketing 101 | What’s your type?

Video marketing has experienced exponential growth, and with 9/10 consumers wanting to see more videos, today’s consumer is hungry for content.

Jun 2022 · 15 min read

Taking 90 Seconds to a higher altitude

Company

Taking 90 Seconds to a higher altitude

Today’s an exciting day at 90 Seconds – this morning we announced a partnership with Bombora Group, which saw Australia’s leading pre-IPO fund investing AUD$10 million in 90 Seconds, powering us to move forward with our ambitious plans for growth.

May 2022 · 2 min read

The power of animation in your marketing strategy

Video Strategy

The power of animation in your marketing strategy

In a COVID-19 world, Animation videos are becoming the bedrock of marketers’ shifting digital strategy. But really, what’s all this fuss about?

May 2022 · 10 min read

Why Video is the sharpest tool in a B2B marketers’ toolbox

Video Strategy

Why Video is the sharpest tool in a B2B marketers’ toolbox

B2B marketing is a different ball game, it requires a unique skillset, greater tenacity and a higher level of strategy and patience than B2C.

May 2022 · 9 min read

World Earth Day: Sustainability is no longer a buzzword

Video Strategy

World Earth Day: Sustainability is no longer a buzzword

Disruption, innovation, streamline: buzzwords have come and gone, but none have remained as relevant, as important and as omnipresent as sustainability.

Apr 2022 · 11 min read

International Women’s Day: #BreakTheBias in 90 Seconds 

Video Strategy

International Women’s Day: #BreakTheBias in 90 Seconds 

To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.

Mar 2022 · 14 min read

7 proven best practices for video marketing

Video Strategy

7 proven best practices for video marketing

To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.

Feb 2022 · 13 min read

Video marketing trends you need to know

Video Strategy

Video marketing trends you need to know

Read all about this year's video making trends, how to include it in your video marketing strategy and which 90 Seconds content types to use.

Feb 2022 · 15 min read

How we redesigned 90Seconds.com to be more sustainable - and why

Video Strategy

How we redesigned 90Seconds.com to be more sustainable - and why

At 90 Seconds, from day one we have been building our entire business model around being more sustainable. 

Jan 2022 · 5 min read

5 Tips for having a successful Virtual Event - 90 Seconds

Video Strategy

5 Tips for having a successful Virtual Event - 90 Seconds

Planning and producing a Virtual Event can be challenging, so here are 5 tips to set your event up for success.

Jan 2021 · 7 min read

How Justin Rasch became an animation beast?

Video Strategy

How Justin Rasch became an animation beast?

Meet Justin Rasch, the man behind cinematics of World of Warcraft. Join us to follow his journey as an animator through this pandemic.

Oct 2020 · 13 min read

The new normal - Coronavirus effect on video content - 90 Seconds

Video Strategy

The new normal - Coronavirus effect on video content - 90 Seconds

We looked at data between 2019 and 2020 to see how the new normal changed the video content.

Sep 2020 · 8 min read

How video production will boost a post-COVID-19 tourism industry - for hotels and more

Video Strategy

How video production will boost a post-COVID-19 tourism industry - for hotels and more

Introducing 360-degree videos, and our take on how this specific video production technology will boost a post-COVID-19 tourism industry.

Aug 2020 · 8 min read

How to adapt your video content creation strategy during Coronavirus? - 90 Seconds

Video Strategy

How to adapt your video content creation strategy during Coronavirus? - 90 Seconds

We’d like to share insights on how we can best support you through this period using the ever innovative power of video during Coronavirus.

Apr 2020 · 10 min read

Safe and clean shoots, how does 90 Seconds approach this?

Video Strategy

Safe and clean shoots, how does 90 Seconds approach this?

COVID-19 continues to disrupt day to day life, we have also carefully adapted the way we work where necessary with 'safe shoots'.

Apr 2020 · 2 min read

Keep the World in motion during COVID-19

Video Strategy

Keep the World in motion during COVID-19

Tim Norton addresses the global issue of COVID-19, how we work together to feed local creators, keep business growing, and keep the world in motion.

Mar 2020 · 3 min read

The case for case study videos

Video Strategy

The case for case study videos

At 90 Seconds, we partner with brands to produce compelling case study videos every day to help them achieve their business goals.

Oct 2019 · 4 min read

Insights from the Design team: Enhanced user experience - 90 Seconds

Video Strategy

Insights from the Design team: Enhanced user experience - 90 Seconds

To ease our users, brands, and video creators' experience we made a few improvements on our platform in the last couple of months.

Sep 2019 · 2 min read

How video can influence travel-spend decisions - 90 Seconds

Video Strategy

How video can influence travel-spend decisions - 90 Seconds

Travel industry has been quick to woo wide-eyed travel bugs with video content of bustling cities and mouth-watering local cuisines.

Sep 2019 · 6 min read

One platform for all your video content needs

Company

One platform for all your video content needs

Introducing our new home for all your Content platform to go beyond just searching and storing to complete media & assets management.

Sep 2019 · 3 min read

How the alcohol industry is uncorking digital video

Video Strategy

How the alcohol industry is uncorking digital video

Internet is a great place for alcohol industry to entice audiences with shots of mixology-based fun. And videos are the key element of it.

Aug 2019 · 4 min read

Creatively leverage your video footage

Video Strategy

Creatively leverage your video footage

As 90 Seconds, here is our guideline with everyday tricks for how to capture a high-quality footage and plan ahead to get the most out of it.

Aug 2019 · 4 min read

Revolutionizing your payment process with Hyperwallet

Company

Revolutionizing your payment process with Hyperwallet

We introduce Hyperwallet, a new and more convenient and reliable way for you to receive your payment. Faster and more efficient.

Aug 2019 · 2 min read

Best advertisement video practices we learned from Cannes Lions 2019

Video Strategy

Best advertisement video practices we learned from Cannes Lions 2019

From ingenious narratives to the clever use of familiar faces, here’s what we can learn from the top ten most-viewed advertisement videos.

Jul 2019 · 3 min read

Introducing our curated marketplace

Video Strategy

Introducing our curated marketplace

To simplify, streamline and automate the video purchase and production process, we introduce our Curated Marketplace and content solutions.

Jun 2019 · 6 min read

Top 3 creative video trends that will define the future

Video Strategy

Top 3 creative video trends that will define the future

As video advertisement is getting popular, we wanted to share with you a list of key video trends we think are likely to define the future.

Jun 2019 · 3 min read

Why quality video depends on your definition of ‘Quality’?

Video Strategy

Why quality video depends on your definition of ‘Quality’?

What's a quality content that generates customers? To understand how to create one, we first need to understand the definition of ‘quality’.

May 2018 · 3 min read

What a difference a year makes for our Creator community

Video Strategy

What a difference a year makes for our Creator community

2017 was an amazing year at 90 Seconds and our Creator community - all focused on to build the world’s best video production platform.

Apr 2018 · 2 min read

Get more work by being technically activated

Video Strategy

Get more work by being technically activated

Last year, we rolled out a new feature to make sure you hit the ground running and get started on your first work as soon as possible.

Apr 2018 · 2 min read

90 Seconds creator spotlight: Marco Vitale

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90 Seconds creator spotlight: Marco Vitale

Marco Vitale is a video creator, director and editor in our New York City community who has been working with 90 Seconds for several years.

Feb 2018 · 4 min read

90 Seconds creator spotlight: Alex Brown

Video Strategy

90 Seconds creator spotlight: Alex Brown

Alex Brown is a video creator and photographer in our Barcelona community who has been working with 90 Seconds for several years.

Jan 2018 · 4 min read

90 Seconds creator spotlight: Michael J. Ferns

Video Strategy

90 Seconds creator spotlight: Michael J. Ferns

Michael Ferns is a video creator and filmmaker in our London community who has completed over 30 contracts with 90 Seconds.

Sep 2017 · 3 min read

90 Seconds creator spotlight: Brett Williams

Video Strategy

90 Seconds creator spotlight: Brett Williams

Brett Williams is a videomaker and creator in our Melbourne community who has completed over 50 contracts with 90 Seconds.

Jul 2017 · 3 min read

90 Seconds creator spotlight: Ben Ireland

Video Strategy

90 Seconds creator spotlight: Ben Ireland

Ben Ireland is a video creator and filmmaker in our Auckland community who has been working with 90 Seconds for several years.

May 2017 · 4 min read

Getting started: The right camera for a Shooter

Video Strategy

Getting started: The right camera for a Shooter

Get tips for starting out as a photographer or shooter for fun or for business and make sure you have the right camera to get started.

May 2017 · 6 min read

90 Seconds creator spotlight: Ying Li Looi

Video Strategy

90 Seconds creator spotlight: Ying Li Looi

Ying Li Looi is a creator, photographer and filmmaker in our Singapore community who has completed over 150 contracts with 90 Seconds.

Apr 2017 · 5 min read

How to shoot a product video for your company

Video Strategy

How to shoot a product video for your company

Learn how to shoot a product video for your company that will highlight your products and attract customers.

Apr 2017 · 5 min read

7 tips to start your freelance video production career

Video Strategy

7 tips to start your freelance video production career

Get the most important and actionable tips from 90 Seconds Creators on how to start your freelance video production career, instantly.

Mar 2017 · 6 min read

Shooting talking-head videos for your company

Video Strategy

Shooting talking-head videos for your company

Talking-head videos are getting popular, especially for interviews. Here is our guideline for how to shoot the perfect talking-head video.

Feb 2017 · 4 min read

Leveraging Snapchat for your brand

Video Strategy

Leveraging Snapchat for your brand

For many brand managers, Snapchat is still one of the hottest marketing platforms that they can leverage their brand easily through videos.

Dec 2016 · 2 min read

Why you should use video in your marketing campaigns

Video Strategy

Why you should use video in your marketing campaigns

Find out why you should be using video as a key component of your marketing campaigns.

Dec 2016 · 5 min read

Why you should use video in your marketing campaigns

Video Strategy

Why you should use video in your marketing campaigns

Find out why you should be using video as a key component of your marketing campaigns.

Dec 2016 · 5 min read

Building video into your online advertising campaigns

Video Strategy

Building video into your online advertising campaigns

You’ve just created a new video, which you want everyone to see. But how do you achieve the best for your video and promote it?

Nov 2016 · 3 min read

Identifying your target audience - 90 Seconds

Video Strategy

Identifying your target audience - 90 Seconds

There are many ways to research your target audience. Insight is a very powerful tool to gather a sample of your target audience.

Nov 2016 · 3 min read

How to promote your video online

Video Strategy

How to promote your video online

Let's look at how to promote your video out there, increase your shares, interactions and the sales conversion that you want to follow.

Nov 2016 · 2 min read

Creating a killer kickstarter video

Video Strategy

Creating a killer kickstarter video

What makes a successful Kickstarter video? Let's explore this for your next start-up campaign.

Oct 2016 · 2 min read

Introducing the new 90 Seconds blog

Company

Introducing the new 90 Seconds blog

Introducing the new 90 Seconds Blog

Oct 2016 · 2 min read

Managing drop offs in videos

Video Strategy

Managing drop offs in videos

Managing Drop Offs in Videos

Oct 2016 · 2 min read

Stats for 2016 video trends

Video Strategy

Stats for 2016 video trends

Do you know that 93% of marketers use video for online marketing, sales or communication.

Oct 2016 · 1 min read

Video production trends

Video Strategy

Video production trends

From corporate videos to branded commercials, the following current video production trends have been making the rounds.

Oct 2016 · 4 min read

Six upcoming YouTube video marketing strategies you need to know

Product

Six upcoming YouTube video marketing strategies you need to know

Effective YouTube video marketing strategy means being able to keep up with the transitions. Here are some tips that you can use.

Jul 2016 · 5 min read

Creating animated videos: How to impact your story with animation

Video Strategy

Creating animated videos: How to impact your story with animation

Creating an animation that people can't stop talking about is great, but it's also critical to keep sight of the narratives.

May 2016 · 5 min read

10 YouTube video ideas for your business

Video Strategy

10 YouTube video ideas for your business

Once considered a mere repository for the world's cat videos, YouTube has became an ideal platform for business promotions.

Apr 2016 · 13 min read

Business videos on YouTube: 20 actionable steps to get you started

Video Strategy

Business videos on YouTube: 20 actionable steps to get you started

YouTube video marketing and business videos can add a vital dimension to your brand’s reach across the Internet.

Apr 2016 · 5 min read

Making corporate videos: Top tips from Top Brands

Video Strategy

Making corporate videos: Top tips from Top Brands

The quality and compability of your corporate videos determines the level of public engagement you enjoy.

Apr 2016 · 6 min read

5 Content Localization Stats You Need to Know

Video Strategy

5 Content Localization Stats You Need to Know

Wondering what content localization is about? Here are 5 statistics to help you understand their importance.

Jan 2016 · 1 min read

Creating videos in multiple languages - 90 Seconds

Video Strategy

Creating videos in multiple languages - 90 Seconds

Do you wish to create a video in multiple languages? Here's what you should know about content localization right here.

Jan 2016 · 4 min read

Video localization: 7 things you need to consider

Product

Video localization: 7 things you need to consider

Online video is growing like crazy all around the world, and with this growth comes with new challenges for brands and marketers.

Jan 2016 · 4 min read

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