Xero’s Director of Global Media Pat MacFie is the king when it comes to producing quality content that converts into customers. But to first understand how to create quality content, we first need to understand the definition of ‘quality’. Quality vs. ‘Quality’ “There’s a big misconception about quality,” says Pat. “Some people say, ‘I shot […]
Posted 4 months ago | by Erin Reily
You discovered a new online service, applied to join, got accepted, and now you’re waiting for your first job? Or perhaps you still have questions and dont know where to turn? Last year, we rolled out a new feature to make sure you hit the ground running and get started on your first job as […]
Posted 5 months ago | by 90 Seconds
Image: Behind the scenes: Unlikely Rides, 2017 Uber Challenge finalist. 2017 may be long gone, but we wanted to take a minute to stop and take a look at some of the big wins we accomplished last year. Take a look: We could not have done any of this without the thousands of creators, who […]
Posted 5 months ago | by 90 Seconds
Marco Vitale’s career has taken him through a variety of cultures, experiences and locations spanning the globe, finally bringing him to New York City to fulfill his passion for cinematography and storytelling. In the past few years, has shot short films, commercials, documentaries, and feature films. As a Director-Camera Operator-Editor based in NYC, he has […]
Posted 7 months ago | by 90 Seconds
Alex Brown is an English photographer and filmmaker, currently living and working in Barcelona. An early career in professional kite surfing landed him magazine coverage around the world, as well as his first print credits. After starting in the sports industry, he branched off for several years to develop his skills in traditional advertising. There […]
Posted 8 months ago | by 90 Seconds
Michael J Ferns is a 25 year old BAFTA award winning and Children’s BAFTA nominated Scottish director based in London. Since joining the 90 Seconds community in 2014, he has directed nearly 40 projects in London. Michael has worked extensively in commercial and branded content for some of the world’s leading brands and agencies as […]
Posted 12 months ago | by 90 Seconds
While growing up in regional Victoria, Brett Williams spent most of his time watching movies and climbing trees. So it seems fitting that he ended up as a video producer creating heaps of work outdoors. After graduating from Deakin University’s Bachelor of Media Arts in the early 2000’s, Brett built upon his love for cinematography […]
Posted 1 year ago | by 90 Seconds
All the idea but no gear? Let’s get you kitted up with some video equipment to single handedly produce professional video content. When it comes to purchasing video production equipment it’s a battle between what you require and what you can afford. This article is going to outline equipment which is current and which would […]
Posted 1 year ago | by 90 Seconds
Ben Ireland is an Auckland based freelance video cameraman who is passionate about creating stunning video content. He first started working with 90 Seconds in August 2015 and has completed over 80 projects since then. He loves using all the latest bells and whistles to get the job done. In many ways, Ben is an […]
Posted 1 year ago | by 90 Seconds
When your company has a product that needs pushing to the audience that is the world outside, there’s no better way to gain a wider reach, whilst maintaining a full level of understanding, than a product video. Your company may find themselves represented at a roadshow or an event, during a meeting or completely spur […]
Posted 1 year ago | by 90 Seconds
We recently caught up with Ying Li Looi, a creator in our Singapore community who has completed over 150 contracts since joining 90 Seconds in 2015. Her portfolio is comprised of one impressive brand after another, and once you have her work, you’ll see why.. And we know from working with her that she consistently […]
Posted 1 year ago | by 90 Seconds
If you’re considering taking the plunge into the freelance realm but find yourself a little unsure on exactly what to expect and how to prepare for it then here are seven powerful tips for starting your freelance career. Tip #1 Have a 1-year plan. Ideally, you would be meticulous with your day-to-day planning, but it […]
Posted 2 years ago | by 90 Seconds
Let’s discuss the merits of Talking Heads and all without a mention of David Byrne, I promise. For those who aren’t aware of talking head style video, it’s basically an address to, or just off, camera typically of the subject’s head and shoulders. This style of video is predominantly about public address or informative/conversational video. […]
Posted 2 years ago | by 90 Seconds
Considering the statistical success rates of video usage for promoting content, it may seem surprising that many corporate videos produced today fail to produce a return on investment (ROI). What could be going so wrong for these producers, and how are they missing the mark? From budget constraints, poor video exposure, lack of a strong […]
Posted 2 years ago | by 90 Seconds
Creating branded videos for Facebook is a great way to attract the attention of new viewers while increasing awareness within your previously established audience. While videos intended for a Facebook crowd generally must be created in a different manner than those intended to be viewed directly on YouTube, many choose to embed YouTube videos into […]
Posted 2 years ago | by 90 Seconds
If you need convincing that your business would benefit from online video then this article aims to educate you on the main reasons why it will do that very job. A video on your website landing page or homepage can and will, when done affectively, boost your conversion rates. A video will educate the audience, […]
Posted 2 years ago | by 90 Seconds
Do you know who your target audience are and do you know how to speak to them through your video content? Imagine the situation, a local health service wants to reduce teenage alcohol intake. They decide to create a public health video with a 50-something year old mother figure telling the target audience (13-17 year […]
Posted 2 years ago | by 90 Seconds
You’ve just created a shiny new video, or set of videos, which you want the whole world to see…but how do you achieve the best for your content and how do you use it wisely? Starting with the plan of action, make sure you consider your video during the initial campaign construction process. Shoehorning a […]
Posted 2 years ago | by 90 Seconds
You put a lot of time and money into develop great brand videos. All of that goes to waste if no one sees it. So let’s look at how to get your video out there, increase your shares, your likes, your views and the sales conversion that you want to follow. Where You Promote Pinterest […]
Posted 2 years ago | by 90 Seconds
How do you establish the right brand on Facebook? You need to know. Your Facebook brand video is the world’s window into who you are. We all know that as a business we have a brand. This is the face that we consistently try to show to our target customers. Our brand helps these customers […]
Posted 2 years ago | by 90 Seconds
As a marketing professional, you know the value of meeting your target audience where they are. You know where they work, what they binge watch, what they buy and how they live. And for many brand managers, this means being present on Snapchat. First let’s consider some quick numbers. The Statistics Snapchat’s video views have […]
Posted 2 years ago | by 90seconds
Check out the video and see some stats about video production in 2016. 33% of tablet owners watch one hour of video per day on their device. 52% of marketing professionals worldwide name video as the type of content with the best R.O.I. 65% of video viewers watch more than 3/4 of a video. 74% […]
Posted 2 years ago | by 90seconds
Video production trends change in response to consumer demand and response. From corporate videos to branded commercials, the following current video production trends have been making the rounds. 1. Using Self-Deprecating Humor Dollar Shave Club founder Mike Dubin stars in a commercial/video that doesn’t portray him or his company in a sophisticated, executive light. Instead, […]
Posted 2 years ago | by 90seconds
You’ve decided that your business would benefit from video content, you have an idea of what message you want to get across to your audience but you don’t know how best to get that message across and in what sort of time frame. Follow this simple principle to achieve a higher retention rate during your […]
Posted 2 years ago | by 90seconds
Offsite day w global leaders to enhance the 90 platform for brands and creators.
Video quality isn't about the camera, it's the idea, the creativity and the ability to tell stories. Are your videos good quality?
Why Quality Video Depends on Your Definition of ‘Quality’ - 90 Seconds
Xero’s Director of Global Media Pat MacFie is the king when it comes to producing quality content that converts into customers. But to first und...
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We are hiring in almost every department including productions, engineering, product, marketing, and more in our offices around the world. Check it out →
90 Seconds Careers
Check out our vacancies! 90 seconds is looking for brilliant & passionate humans who want to be apart of a global entrepreneurial video production com...
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Get More Work by Being Technically Activated!
Get More Work by Being Technically Activated! - 90 Seconds
Offering one-on-one creator support, at the point of registration, ensures that every creator profile is best optimized for work and provides each cre...
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We posted a new blog + video that highlights some of the accomplishments from the last year from our creator community. Check it out:
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2017 Creator Community Recap - 90 Seconds
2017 was an amazing year at 90 Seconds with a variety of achievements - all focused on our mission to build the world’s best cloud video product...
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