Video production in Miami: bilingual brand content for the Latin America gateway
Miami is the commercial bridge between the United States and Latin America. Over 1,400 multinational corporations maintain their Latin American headquarters here. The city's Brickell Financial District houses regional offices for companies from Visa to Citibank to SoftBank. And more than 70% of the metro population speaks Spanish at home, making Miami the most bilingual major market in the US.
For brands operating across the Americas, this creates a unique content challenge. You do not just need video. You need video that works in English and Spanish simultaneously. You need content that resonates with a Colombian executive in Bogota and a US-based CMO in the same campaign. You need creators who understand the cultural nuances between Mexican, Argentine, Brazilian, and Caribbean audiences, because "Latin America" is not a monolith.
Traditional production companies in Miami tend to fall into two camps: English-first agencies that treat Spanish as an afterthought, or small bilingual shops that lack the capacity for enterprise-scale content programmes. Neither model serves the multinational brand that needs consistent, high-quality, multilingual video across multiple markets.
Miami's position as the LatAm content hub
Miami's role as a gateway to Latin America is not just a talking point. It is an economic reality backed by hard numbers. Miami International Airport handles more freight to Latin America and the Caribbean than any other US airport. PortMiami is the largest cruise port in the world and a major cargo hub for trade with Central and South America. The city's GDP exceeds $380 billion, with international trade and finance as primary drivers.
This connectivity has turned Miami into a content hub for LatAm-facing brands. Companies launching products across the region often produce their master content in Miami, then adapt it for local markets. A tech company introducing a new platform in Brazil, Mexico, and Colombia might shoot the hero video in Miami with bilingual talent, then create market-specific cutdowns for each country.
The challenge is that this kind of multilingual, multi-market content production is extraordinarily complex when managed through traditional vendors. You need Spanish-speaking producers, bilingual on-screen talent, translators who understand regional dialects, and editors who can create multiple versions from a single shoot. Most Miami production houses can handle one or two of these requirements. Few can handle all of them at scale.
How 90 Seconds makes multilingual content simple
The 90 Seconds platform was designed for exactly this kind of multi-market complexity. With over 14,000 Creator Partners in 100+ countries, the platform does not just cover Miami. It covers the markets Miami connects to.
Here is how it works for a LatAm-facing brand. You need a product launch video in English and Spanish, with localised versions for Mexico, Colombia, and Brazil (Portuguese). You brief the project once on the platform. Your Concierge matches you with bilingual Creator Partners in Miami for the primary shoot, plus local creators in Mexico City, Bogota, and Sao Paulo for market-specific b-roll or testimonial segments. All of it flows through a single dashboard with unified review and approval.
This is fundamentally different from the alternative: hiring separate production companies in each country, managing four different timelines, reconciling four different invoices, and hoping the brand consistency holds across all of them. With 90 Seconds, the brand guidelines, visual standards, and creative direction are centralised. The execution is local.
Video production in Miami has traditionally been priced at a premium, reflecting the city's position as a media hub. The platform offers a different cost structure. Because Creator Partners are matched locally in each market, you avoid the overhead of flying crews internationally. A customer story shot in Bogota costs a fraction of what it would cost to send a Miami-based crew to Colombia.
What Miami brands are creating
The content coming out of Miami reflects the city's role as a cross-cultural commerce centre:
Bilingual brand campaigns. Companies like Burger King (headquartered in Miami), World Fuel Services, and dozens of regional HQs produce video campaigns that need to work seamlessly in both English and Spanish. These are not simple subtitle jobs. They are culturally adapted pieces where the messaging, tone, and sometimes even the visual approach shifts between language versions.
LatAm market launch content. When US brands expand into Latin American markets, Miami is often the production base. Launch videos, explainer content, and social campaigns are produced here and adapted for regional audiences. The 90 Seconds platform makes it possible to shoot the core content in Miami and produce local versions simultaneously across multiple LatAm cities.
Real estate and hospitality showcases. Miami's luxury real estate and hospitality sectors are heavily video-driven. Developers targeting international buyers from Latin America and Europe need polished property tours and lifestyle content that appeals across cultures. Hotels and resorts use video to attract the international travellers who drive Miami's tourism economy.
Fintech and banking content. Miami's emergence as a fintech hub, combined with its established banking sector serving Latin American clients, has created demand for financial services video content. Explainers, customer testimonials, and thought leadership pieces need to communicate complex financial products clearly in multiple languages.
How to start creating video in Miami
Visit the 90 Seconds Miami page to see local Creator Partners, past projects, and available services across South Florida and the broader LatAm network.
The process starts with your brief. Whether you need a single bilingual video or an ongoing content programme spanning five countries, your Concierge will scope the project and match the right creators for each market. Most single-location projects deliver in under 14 days. Multi-market campaigns run on coordinated timelines managed through the platform.
Miami is where the Americas meet. Your video content should reflect that reach.
Explore more cities: See how 90 Seconds powers video creation in New York, Los Angeles, and Toronto.
90 Seconds
Content Team
