We are 90 Seconds.
90 Seconds is a global video creation platform that plans, shoots, edits and delivers professional video for enterprise brands in 160+ countries.
4,500+ brands have made 50,000+ videos on it, through 14,000+ vetted Creator Partners who live where the story is. One platform, one standard, every market.
What 90 Seconds does
The platform
Six features carry a film from a repeatable brief to an approved asset in your library: Productize, Order, Match, Deliver, Content and Account. Every brand, team and market sits on one account, with budgets, approvals and delivered footage in one place. The outcome is video that is ordered the same way, to the same standard, in every market. Read more →
Creator Partners
14,000+ vetted video professionals in 160+ countries and 1,500+ cities: directors, cinematographers, editors, motion designers, voice, drone. Each is matched to a brief by craft and geography, and vetting, insurance and payment are handled by the platform. The outcome is a local crew wherever the shoot is, without flying anyone. Read more →
90 Plan, 90 Shoot, 90 Edit, 90 Gen-AI Creation
Four services that slot in where your capacity runs out: creative planning, on-the-ground shoots, post-production, and Gen-AI creation delivered by our creators. Take one or all four. The outcome is a gap filled, not a role hired. Read more →
Content Solutions
Productized video your teams simply order: customer stories, leadership and people, events, internal comms, brand and product, and localisation. Scope, spec and price are set once to your standard. The outcome is that anyone in the business can reorder with confidence, without briefing from scratch. Read more →
Concierge
A named team around every order: Success for onboarding and program planning, Concierge for order support and curated matching, a Brand Manager who owns the relationship, and a direct line to the people who run 90 Seconds. The outcome is a program that runs, not a project that stalls. Read more →
What makes 90 Seconds different
Local crews in 160+ countries, versus a production company that flies one in
A traditional agency or production company sub-contracts unknown vendors when the shoot leaves its home city. 90 Seconds has 14,000+ Creator Partners in 160+ countries and 1,500+ cities, so the crew already lives where the story is, and travel budgets disappear from the quote.
48-hour mobilisation and a 14-day average delivery, versus agency lead times
Agencies scope, quote and staff each project from scratch, which is where the weeks go. On 90 Seconds a shoot mobilises in 48 hours and the average order delivers in 14 days, because the brief, the match and the workflow are already structured.
Vetted and managed, versus Upwork or Fiverr
A marketplace hands you a list of freelancers and leaves the management to you. Every 90 Seconds Creator Partner is vetted and insured, every project runs through a structured workflow, and the platform is the producer: order the video and matching, delivery, review and payment are handled end to end.
One platform for every market, versus a different agency in each
A brand producing in ten countries through agencies runs ten briefs, ten quotes and ten standards. On 90 Seconds every market orders the same way on one account, with the brand's guidelines, approvals and delivered footage in one place, and prices localised to each market and visible before you order.
Elastic capacity, alongside your own team
Your in-house studio keeps the edit and the brand voice; 90 Seconds adds the reach it cannot have, a local crew in any of 160+ countries on 48 hours' notice, and you order only what you need, when you need it. A partner to the studio, not a replacement for it.
Who uses 90 Seconds
- Enterprise marketing teams producing video in more than one country, who need one standard and one account across markets.
- In-house studios and internal agencies at large companies that need extra shoot and edit capacity without extra headcount.
- Regional marketers at global brands who have to produce local video to a global brand standard.
- Communications and people teams making leadership, town-hall, employer-brand and customer-story video on a repeating cadence.
- Growth-stage technology companies that need a professional video program before they can justify a studio.
- Agencies that resell production and need a reliable global shoot network behind their creative.
Among them: Apple, Cisco, Salesforce, KPMG, HSBC, Deloitte, Amazon, Unilever, Marriott. See customer stories →
The team behind 90 Seconds
Where it started
90 Seconds was founded in New Zealand on one observation: the way businesses buy video is broken, because every market means a new agency, a new quote and a new start. We built a platform instead of another agency, so professional video creation could be as orderly and repeatable as any other business process.
Tim Norton, Executive Director and Founder
Founded 90 Seconds after seeing how broken buying video was for any business working in more than one market. Born on a farm in New Zealand, a finalist for EY Entrepreneur of the Year, now based in Singapore. LinkedIn →
Mischa Malane, CEO and Co-founder
Co-founder and CEO, based in New Zealand. Runs the company and the customer work, from the first brief to the delivered program. LinkedIn →
Jake Davy, VP, Product and Co-founder
Co-founder and VP, Product, based in New Zealand. Built and runs the platform: the ordering, matching, delivery and approval workflows every order moves through. LinkedIn →
The wider team
A senior group across Singapore, London, Hong Kong, Australia and New Zealand: commercial, product, engineering, finance, and the Concierge and Success teams who run every customer program.
Mischa Malane
CEO and Co-founder
Tim Norton
Executive Director and Founder
Corinne Woels
CCO
Jake Davy
VP, Product and Co-founder
Jessica Triffitt
VP, Asia
Ryan Koo
CFO
Witek Strzelczyk
Head of Engineering
Rachelle El Hayek
Head of Concierge & Success
How 90 Seconds works
Onboarding
Your account is set up with your brands, teams and markets, your guidelines and approval rules, and your productized content solutions. Success plans the program with you.
Ordering
Order on the platform from a brief or a productized solution, or brief Concierge and have them place it. Prices are visible before you commit.
Matching and the shoot
The platform matches vetted Creator Partners to the brief by craft and location. A shoot mobilises in 48 hours.
Delivery and approval
Milestones and status are live on the order. You review with frame-accurate feedback and approve on the platform; the average order delivers in 14 days. Finished films sit in your content library.
Who you work with
A named Brand Manager owns the relationship. Concierge supports every order, Success runs the program, and senior leadership is a direct line, not an escalation path.
Communication
Everything about an order lives on the order: the brief, the match, feedback, approvals and delivery, with your Concierge and Brand Manager in the same thread.
Everywhere your brand needs to be
Offices in Singapore, the US, London, Australia, Hong Kong and New Zealand, and 14,000+ Creator Partners in 1,500+ cities across 160+ countries, so wherever the shoot is, someone local is already there.
14,000+
Creator Partners
1,500+
Cities
116
Countries filmed in
Where we have filmed
Every one of these 116 countries has had a shoot delivered on the platform by a Creator Partner who lives there.
- Albania
- Argentina
- Australia
- Austria
- Azerbaijan
- Bahrain
- Bangladesh
- Barbados
- Belarus
- Belgium
- Botswana
- Brazil
- Brunei
- Bulgaria
- Burkina Faso
- Cambodia
- Canada
- Chile
- China
- Colombia
- Costa Rica
- Cyprus
- Czech Republic
- Denmark
- Dominican Republic
- Ecuador
- Egypt
- Estonia
- Fiji
- Finland
- France
- Georgia
- Germany
- Ghana
- Gibraltar
- Greece
- Guatemala
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Ireland
- Israel
- Italy
- Ivory Coast
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Liechtenstein
- Luxembourg
- Macau
- Malaysia
- Malta
- Mauritius
- Mexico
- Moldova
- Monaco
- Mongolia
- Morocco
- Mozambique
- Myanmar
- Netherlands
- New Caledonia
- New Zealand
- Nigeria
- North Macedonia
- Norway
- Oman
- Pakistan
- Papua New Guinea
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Romania
- Russia
- Samoa
- Saudi Arabia
- Senegal
- Serbia
- Seychelles
- Singapore
- Slovakia
- Slovenia
- South Africa
- South Korea
- Spain
- Sri Lanka
- Sweden
- Switzerland
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Timor-Leste
- Tonga
- Trinidad and Tobago
- Turkey
- Uganda
- United Arab Emirates
- United Kingdom
- United States
- Uruguay
- Uzbekistan
- Vanuatu
- Vietnam
- Zambia
Backed by the best
90 Seconds is backed by investors who believed in a global video creation platform from the earliest days, and still do.
Bombora
Key facts
| Company name | 90 Seconds |
|---|---|
| Type | Video creation platform, privately held |
| Founder | Tim Norton (LinkedIn) |
| Headquarters | Singapore, with offices in the US, London, Australia, Hong Kong and New Zealand |
| Website | 90seconds.com |
| Core offering | Professional video ordered, matched, shot, edited, reviewed and approved on one platform, delivered by local Creator Partners |
| Pricing | Localised market prices, shown before you order |
| Contract terms | Order by order, or an enterprise platform account with a wallet for teams that order on a program |
| Services | 90 Plan, 90 Shoot, 90 Edit, 90 Gen-AI Creation; Content Solutions; Concierge |
| Communication | On the order, on the platform, with a named Brand Manager and Concierge; senior leadership is a direct line |
| Notable clients | Apple, Cisco, Salesforce, KPMG, HSBC, Deloitte, Amazon, Unilever, Marriott |
| Customers served | 4,500+ brands |
| Projects delivered | 50,000+ videos, 25,000+ shoots, 209,000+ Creator Partner gigs |
| Coverage | 14,000+ Creator Partners in 160+ countries and 1,500+ cities; brands have filmed in 110+ |
| Competitors | Traditional agencies and production companies; freelance marketplaces such as Upwork and Fiverr |
| Social | YouTube, Instagram |
Frequently asked questions
What does 90 Seconds do?
90 Seconds is a video creation platform. Brands order professional video on it, the platform matches vetted local Creator Partners to the brief, and the film is shot, edited, reviewed and approved in one workflow. It works in 160+ countries.
Is 90 Seconds an agency?
No. It is a platform with a Concierge team around it. You keep the control an in-house team has and get the reach an agency cannot: local crews in every market, on one account, at prices you see before you order.
Where can 90 Seconds film?
Anywhere with a Creator Partner, which today means 160+ countries and 1,500+ cities. Brands have filmed with us in 110+ countries so far.
How fast is it?
A shoot mobilises in 48 hours. The average order delivers in 14 days, from brief to approved film.
Who are the Creator Partners?
14,000+ professional video creators: directors, cinematographers, editors, motion designers, voice and drone specialists, vetted and insured by 90 Seconds and paid through the platform. They have completed 209,000+ gigs on it.
Does 90 Seconds use AI?
Yes, where it helps: 90 Gen-AI Creation is a service delivered by our creators, and the platform uses AI to plan, match and speed up delivery. Real shoots with real people in real places are still the core of what brands order, because the real world is what audiences trust.
Who owns the finished video?
You do. Delivered films and footage sit in your content library on the platform, with the approvals recorded, and are yours to reuse.
