We are90 Seconds

90 Seconds is the premiere global video creation platform, enabling brands to create quality videos anywhere in the world.

Meet the Team

Tim Norton Linkedin

CEO, Founder

Tim is a serial tech entrepreneur with nearly 20 years and 6 ventures behind him. Tim is most known for founding and building world leading video creation platform – 90 Seconds which is a Sequoia & VC backed venture he’s raised over US$35m for.

Tim has taken 90 Seconds from zero to profitable with a team of around 100 people.

Originally from New Zealand, Tim is a proud kiwi, was born on a farm, and loves nature. Tim has lived in several countries in Asia and the US, and travels extensively for business and life from his main home base in Singapore on the tropical equator.

Nick Erskine-Shaw Linkedin

VP Sales

Co-founder and head of the Global Growth team at 90 Seconds, Nick is a passionate technology entrepreneur with over 15 years of experience in business development and sales management.

Nick pioneered the international growth of the business, establishing the brand across 200 global clients and playing an instrumental role in the expansion into the UK, Singapore, Hong Kong and MENA. 

An amateur winemaker, golfer and fisherman, Nick is a proud Kiwi and always finds time to follow the national sporting teams over a beer or two.

Mischa Malane Linkedin

VP Marketplace

A co-founder of 90 Seconds, Mischa has held a variety of roles including Head of Production and General Manager NZ. Having previously co-founded and run his own online entertainment business, Mischa brings a wealth of experience in the full cycle of video production.

Mischa constantly raises the bar in creating video content that people watch and love.

Ryan Koo  Linkedin

Head of Corporate Development

Ryan fronts Corp Dev, Investor Relations and CEO’s Office in 90 Seconds. After completing the latest two funding rounds of the Company, Ryan has been looking at meaningful M&A and IPO opportunities for 90 Seconds.

Internally, Ryan works in the CEO’s Office with the CEO and Board to identify and develop solutions in growing and restructuring the business, while also working across the functions and bringing together the senior management team with CEO’s Office.

Aditi Kohli Linkedin

Senior Managing Director, APAC

Aditi is a senior revenue leader with deep industry knowledge of SaaS, MarTech, AdTech and Media. Passionate about product-led growth and new technologies, Aditi has a proven track record of driving business growth, optimising operations and delivering results for several companies including CNN, Viacom and Walt Disney.
Recognised as ’Top 40 Women to Watch' in APAC by Campaign Asia, Aditi runs the APAC business for 90 Seconds based in the HQ at Singapore.

Andrew Pegg Linkedin

Head of Finance

Andrew is an experienced ACMA with 20 years of experience in the advertising, digital marketing and technology industries, including Ogilvy (part of WPP plc) and Asia Pacific Digital (ASX listed). Having lived and worked in Singapore, London and Sydney, Andrew has considerable international experience working with finance teams and partnering with senior leaders to drive positive business performance.

Witek Strzelczyk Linkedin

Head of Engineering

Witek is a seasoned technology leader. He is passionate about accelerating technical departments’ growth, mentoring, and training.

Over the years of hands-on experience, managing and improving software architecture as CTO and Head of Engineering, he developed a unique style that always puts the team in the center, encourages problem-solving, and high automation level while keeping ceremonies at the minimum.

Always passionate about system evolution, constant micro improvements, and a high degree of process monitoring. 

Corinne Woels Linkedin

Business Director, UK

Corinne has over 20 years of experience in sales and management spanning South-East Asia and the UK. Prior to joining the 90 Seconds team, she led sales teams in SEA and London for Getty Images for 16 years, including six years as Head of Sales for SEA. In her role at Getty Images, she was responsible for implementing successful sales strategies and building and scaling high-performing sales teams across the region. 

In addition to her extensive experience in SEA, Corinne has spent more than 10 years working in the media sector in London, focusing on growing and developing digital content in Fleet Street.

Adam Powell Linkedin

Managing Director, ANZ

Adam has worked in commercial roles in digital, direct marketing and data, for both publishers (Fairfax, Pureprofile) and agencies (OMD, DWA) since arriving in Australia in 2004.

An active sportsman, he’s hung up the rugby boots now to coach instead, but still plays a decent level of tennis for a big guy!

Jake Davy Linkedin

Head of Product

Jake is a passionate product leader, who draws on a full mix of practical and domain experience across UX design, product management, and digital and content marketing.

He has seen the 90 Seconds product grow exponentially over his 8+ years with the company, and continues to find daily motivation in creating the world’s leading video creation platform.

Having spent his time pre-covid bouncing around between Berlin and San Francisco, he’s now enjoying some time at home in the Far North of New Zealand talking about sport and throwing himself down hills on his mountain bike.

Oncel Cebeci Linkedin

Head of Design & UX

Oncel is a utilitarian product designer with more than 13 years of experience. He believes that good design is sustainable, refined from obstructions, honest and leaves a small carbon footprint while balancing customer and business needs.

Since joining the 90 Seconds team in 2019, Oncel has been working on improving both the visual and user experience of 90 Seconds to ensure we have clear and consistent communication with our users.

As a full-stack designer, Oncel is a proud member of 90 Seconds.