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  • What marketers need to know about TikTok videos

    If you want to connect with a younger generation (particularly between the ages of 16 and 24), TikTok is one of the most dynamic, valuable channels in your marketing mix. Here are some tips on how to create fun, fresh video content that uses the TikTok algorithm to your advantag ...
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  • 7 tips for advertising content on LinkedIn

    Thinking about diving into the world of video advertising on LinkedIn? It’s an effective tool for any marketer, but only when it’s done right. Here are 7 tips from our experts on getting the details right. ...
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  • Choosing the right distribution channel for your video

    Video is one of the most powerful tools in a marketer’s toolkit, but how do you choose what video content to post where? With so many social media channels at our fingertips, each capturing a slightly different audience and rewarding different styles of content, a cross-platfo ...
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  • How long should your video be

    When it comes to figuring out how long a piece of video content should be, bigger is not always best. The old writer’s rule of thumb – ‘a story should be as long as it needs to be’ – gets a little confused when you’re dealing with modern social media channels that nu ...
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  • Remote production insights

    The pandemic has changed the way we all work, and remote productions are incredibly popular right now. Remote production allows you to manage your video production in real-time with creative team participants from different locations. In fact, as a cloud-based video production p ...
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  • Global video category insights

    The best vision is insight as Malcolm Forbes said, which is why we’ve compiled the latest trending insights across the depth and breadth of the video marketing industry. Drawing on 90 Seconds own data and analysis, compiled with environmental macro trends, in this edition we b ...
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  • Social media video insights

    Information and data powers knowledge. This is why we have compiled trending Insights on all video-related topics, from video marketing to social media video statistics. Some insights are from the 90 Seconds platform, so you would have an authentic analysis of today's global vid ...
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