Blog · Category
Enterprise
15 articles
Enterprise
Why video needs a system of record
Sales has Salesforce. HR has Workday. Video still runs on email chains and spreadsheets. What a system of record for enterprise video looks like.
Jun 2026 · 6 min read
Enterprise
Localising global campaigns: Local speed, global brand
Why translation is not localization: how regional marketers adapt global video campaigns with local creators, brand governance, and speed that matches the market.
Apr 2026 · 6 min read
Enterprise
The internal agency's guide to scaling video creation
Internal agencies win on strategy and creative, then hit the production wall. A guide to scaling video creation across markets while keeping creative control.
Mar 2026 · 6 min read
Enterprise
Brand consistency at global scale: One brand, every market
Same brief, three markets, three different videos. Why brand consistency breaks at global scale, and a governance framework to fix it without slowing teams down.
Feb 2026 · 6 min read
Enterprise
Sustainable video creation: Local creators, not flown crews
Flying crews to shoots is the video industry default and an emissions problem. How a local-creator model cuts travel emissions, plus the ESG questions to ask vendors.
Feb 2026 · 6 min read
Enterprise
The hidden cost of managing regional video vendors
Managing 5 to 15 regional video vendors drains budget, time, and brand consistency. Here is what vendor sprawl really costs, and a framework for consolidation.
Jan 2026 · 6 min read
Enterprise
2026 B2B video marketing trends
Discover the 2026 video trends transforming B2B marketing, including insights on formats and platforms for effective engagement.
Dec 2025 · 5 min read
Enterprise
Introducing our customer stories framework: Scalable, strategic, and proven.
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Jun 2025 · 5 min read
Enterprise
How to make a great customer story that sells
Learn how customer stories build trust and drive conversions by showcasing real experiences and authentic narratives.
May 2025 · 5 min read
Enterprise
Why customer stories are essential?
Discover how Customer Stories can drive conversions and influence B2B decisions through real voices and experiences.
May 2025 · 5 min read
Enterprise
Authenticity wins: Why real voices are your most powerful B2B marketing tool
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Apr 2025 · 5 min read
Enterprise
How to lock in your customers for a standout customer story
Make the process of booking customer stories seamless and rewarding. Learn strategies to capture authentic testimonials that showcase your brand's value and resonate with your audience.
Nov 2024 · 5 min read
Enterprise
Best practice for capturing customer stories
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
May 2024 · 7 min read
Enterprise
Continuous creation: The answer to video consumption demands
Continuous creation is the way you can keep up with the insatiable demand for fresh, relevant, and localized video content.
Mar 2024 · 10 min read
Enterprise
The impact of customer stories: Converting customer to advocate
Explore the power of customer stories and discover why they can significantly influence purchasing decisions across all sectors.
Aug 2022 · 9 min read