How B2B brands can create meaningful video content for Mother’s Day & Memorial Day
When it comes to Mother’s Day and Memorial Day, most B2B brands assume it’s business as usual. But these holidays offer a unique opportunity to humanize your brand, connect with your internal teams, and honor the people who power your organization in meaningful ways.
Here are creative video ideas that your comms or marketing team can roll out quickly—and examples to inspire your next project.
For Mother’s Day: Spotlight Working Mums
Celebrate the Mums in Your Organisation
Create a People Story series profiling the working mums across different departments. These videos can showcase how they manage their dual roles and what support looks like at work.
Ask: “Is Being a Mum the Toughest Job?”
Use vox pops to spark real reactions. Ask a simple question—then let the answers speak volumes. This format is perfect for social and internal comms.
How to take action:
• Film short reactions from employees, customers, or even kids of your team members.
• Keep it unscripted—authenticity is the win here.
Create a short film, celebrating mothers
This powerful short film created for Aster tells the story of invisible care—what mothers give to others while putting themselves second. It’s emotive, cinematic, and universally resonant.
How to take action:
• Start with a human truth that resonates across roles, regions, and industries, like the concept of invisible care.
• Elevate with cinematic production values, incorporating slow motion, close ups, and an emotional soundtrack.
For Memorial Day: Honour Veterans in the Workforce
Profile Veterans on Your Team
A short series profiling veteran employees is a powerful way to show appreciation while sharing their valuable perspectives.
Message from a Veteran Leader or CEO
Publish a heartfelt message from your leadership team reflecting on the day’s meaning and honoring your team members who’ve served.
Highlight Veteran Partnerships
Shine a spotlight on your collaborations with veteran-owned businesses or charities. A short testimonial or mini-doc can go a long way.
Let 90 Seconds Help You Make It Happen
Whether it’s a single tribute video or a global series, we make it easy to create meaningful content, anywhere in the world. Our People Stories , Company News , and Customer Stories solutions are ideal for these moments—and they’re all available off-the-shelf on the 90 Seconds platform.
We’ll match you with the right local creators, help shape the story with our Concierge team, and get your message live in days—not weeks.
Ready to Create Something Meaningful?
Celebrate, honor, and inspire with video content that connects. Explore how easy it is to brief, shoot, and edit your next campaign—wherever your team is based.
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