Video Production Los Angeles: Brand Video Beyond Hollywood
Los Angeles is home to the largest concentration of creative talent on the planet. The greater LA metro area contributes over USD 1 trillion to the US economy, with more than 13 million residents and a creative workforce that extends far beyond the entertainment industry. From aerospace giants like Northrop Grumman to consumer brands like Herbalife and Dole, LA is a city where corporate ambition meets creative firepower.
For brands operating in Los Angeles, the irony is sharp. You are surrounded by world-class video talent, yet accessing it for corporate and brand content remains surprisingly difficult. The entertainment industry drives pricing and availability. Production houses optimised for commercials and feature films are not built for the pace and budget of modern brand content.
90 Seconds solves this by connecting LA-based brands with vetted Creator Partners who specialise in corporate video creation. No agency markups. No six-figure production budgets. Just professional content delivered through a platform designed for speed, consistency, and scale, with an average turnaround of 14 days.
Los Angeles as a brand video market
LA's business landscape is far more diverse than its Hollywood reputation suggests. The city is the largest manufacturing centre in the United States, the busiest port complex in the Western Hemisphere (the Port of LA and Port of Long Beach handle over USD 500 billion in trade annually), and a major hub for technology, healthcare, and financial services.
This diversity creates varied video content needs. A fintech startup in Santa Monica has different requirements than a logistics company near the port or a healthcare network in Pasadena. What they share is the need for professional video that can be produced quickly and affordably.
LA is also one of the most ethnically diverse cities in the world, with significant Latino, Asian, Black, and Middle Eastern communities. Brands serving these audiences need creators who understand cultural context, not just technical craft. Video production in Los Angeles demands more than a good camera operator. It demands cultural fluency.
How 90 Seconds works in Los Angeles
The 90 Seconds platform gives LA-based brands access to a curated network of local Creator Partners, each vetted for quality and reliability. The workflow is built for marketing teams, not production studios.
A brand submits a brief through the platform. A Concierge reviews the scope and matches the project to Creator Partners whose experience aligns with the brief, whether that is a tech product demo in a Culver City co-working space or a customer testimonial at a manufacturing facility in the Inland Empire.
The platform handles scheduling, asset management, and review cycles. Brands see exactly where their project stands at every stage. No chasing emails, no ambiguous timelines. From brief to final delivery, the average turnaround is 14 days.
For brands with offices across the US, the same platform coordinates shoots in New York, Chicago, Houston, and any other city where 90 Seconds has Creator Partners. One relationship, one platform, consistent quality everywhere. With over 14,000 Creator Partners in more than 100 countries, that coverage extends globally.
What brands in Los Angeles are creating
Corporate brand and culture videos
LA companies use brand videos to tell their story to investors, partners, and talent. These are not vanity pieces. They are strategic assets that communicate market position, company values, and competitive differentiation. Shot on location at offices, facilities, or iconic LA settings, they deliver authenticity that stock footage never can.
Product demos and explainer content
Technology and consumer brands in LA produce product videos that show, rather than tell, what their offering does. These range from sleek software walkthroughs for SaaS companies in Silicon Beach to hands-on product demonstrations for consumer goods brands. The platform makes it straightforward to produce multiple versions for different audiences and channels.
Customer stories and testimonials
B2B brands rely on customer stories to build pipeline. With 90 Seconds, an LA-based enterprise software company can capture testimonials from customers across the US and internationally, all coordinated from a single dashboard. Each video is filmed by a local Creator Partner who knows the city, the lighting conditions, and the logistics.
Social and digital campaign content
Brands in LA produce high volumes of short-form content for LinkedIn, Instagram, YouTube, and TikTok. The platform is built for this kind of volume: repeatable workflows, consistent branding, fast turnaround. A single brief can generate a series of social clips, each cut for a different platform's specifications.
Event and conference video
LA hosts major industry events year-round, from E3 to Milken Institute Global Conference. Brands use event coverage to amplify their presence, capturing keynote moments, executive interviews, and booth activity for digital distribution long after the event ends.
How to start creating video in Los Angeles
The 90 Seconds platform is designed for marketing teams who need professional video without the overhead of traditional production. Submit a brief, get matched with LA-based Creator Partners, and receive finished content in as few as 14 days.
No long-term contracts. No production company retainers. Just a faster, more transparent way to create video content in one of the world's most competitive markets.
Start creating video in Los Angeles
Explore more cities: See how 90 Seconds powers video creation in Houston, San Francisco, and Seattle.
90 Seconds
Content Team
