Video Production Chicago: Scale Your Brand's Video Content in the Midwest
Chicago is the economic engine of the American Midwest, home to 36 Fortune 500 companies and a metropolitan GDP that exceeds USD 700 billion. From Boeing and United Airlines to McDonald's, Kraft Heinz, and Abbott Laboratories, the city anchors industries spanning aviation, food and beverage, healthcare, financial services, and manufacturing. It is a city that builds real things and sells them to the world.
For marketing and communications teams at these companies, video content demand has grown relentlessly. Every product launch, earnings announcement, recruitment campaign, and trade show requires video, and producing it consistently at enterprise quality has been a persistent bottleneck. Chicago-based brands need content that reflects the substance and directness the city is known for, not overproduced fluff that looks like it was made for someone else's audience.
The traditional model of hiring a production house for each project creates friction at every step: sourcing, scoping, negotiating, and managing timelines that stretch weeks longer than planned. Chicago's brand leaders need a more efficient path from brief to finished video, and that is exactly what a platform-based approach delivers.
Chicago's market position and the content opportunity
Chicago's strength has always been its practical, results-driven business culture. The city's companies are large, operationally complex, and spread across the globe, but they tend to favour substance over style and value clarity over cleverness. This mindset shapes the kind of video content that works here.
The city is also a major hub for trade shows and industry events. McCormick Place, the largest convention centre in North America, hosts hundreds of events each year, from the National Restaurant Association Show to CES-adjacent tech expos. Each event is a content opportunity that most brands fail to capture effectively because they lack local production resources that can mobilise quickly.
Chicago's central time zone location makes it a natural coordination point for national campaigns. Brands headquartered here often need to produce content across multiple US cities simultaneously, and managing that from a central base requires a system, not a phone book of local videographers.
How 90 Seconds works in Chicago
90 Seconds maintains a strong roster of Creator Partners across the Chicago metropolitan area, from downtown Loop offices to suburban corporate campuses in Schaumburg and Naperville. These creators bring deep knowledge of the city's production landscape, including indoor and outdoor locations, permit requirements, and the practical realities of filming in a city with four distinct seasons.
The process is straightforward. Brands brief their project on the 90 Seconds platform with their objectives, timeline, and creative direction. The platform matches them with vetted local Creator Partners whose skills and experience align with the brief. A dedicated Concierge manages the project end to end, handling logistics, reviewing edits, and ensuring the final deliverable meets brand standards. Average turnaround: 14 days from brief to finished video.
For enterprise teams managing content across multiple markets, this model is transformative. The same platform that produces a customer testimonial in Chicago can deliver a product demo in Munich or a recruitment video in Singapore, all with consistent quality and a single workflow. With over 14,000 Creator Partners in 100+ countries, 90 Seconds gives Chicago-based brands truly global reach without the complexity of managing multiple vendor relationships.
What brands are creating in Chicago
Customer testimonials and case studies. B2B companies headquartered in Chicago, from Salesforce's Midwest offices to CDW and Grainger, rely on customer story videos to drive pipeline. Local Creator Partners film on-site at customer locations across the region, capturing authentic stories that sales teams use daily.
Employer branding and culture videos. With competition for talent intensifying across tech, healthcare, and financial services, Chicago employers invest in video content that shows candidates what it is actually like to work there. These videos perform particularly well when they feature real employees in real workspaces rather than staged setups.
Trade show and event content. Brands exhibiting at McCormick Place and other Chicago venues use 90 Seconds to capture booth activity, keynote highlights, and attendee interviews. Quick-turnaround event edits let marketing teams amplify their presence on social channels while the event is still running.
Product and service explainers. Manufacturing, logistics, and SaaS companies use the platform to create clear, concise videos that explain complex products to technical and non-technical audiences alike. Chicago's no-nonsense business culture rewards explainers that get to the point quickly.
Leadership communications. Large enterprises use the platform for quarterly updates, town hall summaries, and change management communications. Having a consistent production partner means the CEO's message looks polished every time, without the overhead of maintaining an in-house video team.
How to start creating video content in Chicago
Launching your first project with 90 Seconds in Chicago is simple. Visit the platform, submit your brief, and a Concierge will scope your project and connect you with the right Creator Partners within days. There is no minimum commitment and no long-term contract required, just a clear brief and a 14-day path to finished video.
Whether you need a single video for an upcoming trade show or a rolling content programme that spans the entire year, the platform adapts to your pace. For Chicago brands that value efficiency and results, that is exactly the point.
Start your Chicago video project today.
Explore more cities: See how 90 Seconds powers video creation in New York, San Francisco, and Los Angeles.
90 Seconds
Content Team
