Video Production Singapore: Create Brand Video Content at Scale
Singapore punches well above its weight. With a GDP per capita exceeding USD 82,000 and more than 7,000 multinational corporations headquartered on the island, the city-state has cemented itself as the commercial nerve centre of Southeast Asia. For global brands, Singapore is not just a market. It is the launchpad for reaching 680 million consumers across ASEAN.
That concentration of regional headquarters creates a specific challenge: producing video content that works locally across dozens of markets, languages, and cultures, all while maintaining brand consistency. Flying crews in from London or New York for every shoot is expensive and slow. Building an in-house team for a region this fragmented is impractical.
This is exactly where 90 Seconds operates. Our platform connects brands in Singapore with vetted local Creator Partners who understand both the global brand standard and the nuances of Southeast Asian audiences. The result is professional video content delivered in an average of 14 days, without the overhead of traditional agency models.
Singapore's position as APAC's video creation capital
Singapore's media landscape is shaped by its role as a regional hub. Companies like Google, Meta, Procter & Gamble, Unilever, and Dyson run their Asia Pacific operations from here. The Infocomm Media Development Authority (IMDA) has invested heavily in digital infrastructure, and Singapore consistently ranks among the top three most connected cities globally.
This creates enormous demand for video content. Brands headquartered in Singapore need content for product launches across multiple ASEAN markets, employer branding for competitive talent acquisition, customer testimonials from clients scattered across the region, and thought leadership positioning their Singapore-based executives as APAC authorities.
The challenge is not whether to create video. It is how to create it at scale across a region where a single campaign might require shoots in Jakarta, Bangkok, Manila, and Ho Chi Minh City, all coordinated from Singapore.
How 90 Seconds works in Singapore
90 Seconds maintains a deep network of Creator Partners across Singapore and the broader APAC region. When a brand briefs a project through the platform, the process follows a clear, repeatable workflow.
First, the brand submits a brief outlining their objectives, target audience, and creative direction. A dedicated Concierge works with them to refine the scope and match the project to the right Creator Partners. These are not generalists pulled from a database. They are experienced professionals who have been vetted for quality, reliability, and specific skill sets relevant to the brief.
Shoots are scheduled and managed entirely through the platform, giving brands full visibility into timelines, deliverables, and costs. From brief to final delivery, the average turnaround is 14 days. For brands running campaigns across multiple APAC markets simultaneously, the platform coordinates parallel shoots with local creators in each city, all managed from a single dashboard.
With over 14,000 Creator Partners in more than 100 countries, 90 Seconds gives Singapore-based teams the ability to produce locally relevant content anywhere in the region without managing multiple vendor relationships.
What brands in Singapore are creating
Corporate brand stories
Multinational HQs in Singapore use brand story videos to communicate their regional purpose and values. These are polished pieces that articulate why the company operates in APAC, what drives its local teams, and how it contributes to the markets it serves. They work across investor relations, partner communications, and recruitment.
Product launch content
Singapore is a common first-to-market destination for APAC product launches. Brands create product demos, unboxing videos, and feature explainers tailored to regional audiences. With 90 Seconds, a single product launch can generate localised content for Singapore, Australia, Japan, and India in one coordinated production cycle.
Customer testimonial and case study videos
B2B brands headquartered in Singapore rely on customer stories to build credibility across the region. These videos feature real clients discussing measurable outcomes, filmed on location at the customer's office or site. Because 90 Seconds has Creator Partners across APAC, a Singapore-based SaaS company can capture testimonials from customers in Sydney, Seoul, and Mumbai without sending a single crew member on a plane.
Employer branding and recruitment content
Competition for talent in Singapore is fierce, with unemployment consistently below 3%. Companies invest in employer brand videos that showcase culture, career growth, and the experience of working at their Singapore office. These videos perform across LinkedIn, careers pages, and university recruitment campaigns.
Event and conference coverage
Singapore hosts more than 900 MICE events annually, from Fintech Festival to Food & Hotel Asia. Brands use event videos to extend their reach beyond the conference floor, capturing keynotes, booth interactions, and executive interviews for social distribution.
How to start creating video in Singapore
Getting started on the 90 Seconds platform takes minutes, not months. Submit a brief, get matched with Singapore-based Creator Partners, and have professional video content delivered in as few as 14 days.
Whether you are producing a single brand video for your Singapore office or coordinating a multi-market campaign across Southeast Asia, the platform scales with your needs. No long-term contracts. No hidden fees. Full visibility from brief to final cut.
Start creating video in Singapore
Explore more cities: See how 90 Seconds powers video creation in Hong Kong, Brisbane, and Perth.
90 Seconds
Content Team
