Why you should use video in your marketing campaigns

Table of content
  1. Introduction
  2. A video is worth a million words
  3. Build trust with your audience
  4. Google loves videos
  5. Bite-sized video is the way forward
  6. Wider reach on social
  7. Conclusion
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7 years ago・5 min read

If you need convincing that your business would benefit from online video then this article aims to educate you on the main reasons why it will do that very job.

A video on your website landing page or homepage can and will when done affectively, boost your conversion rates.

A video is worth a million words

Videos educate the audience. They will explain what your product or service is much quicker than the written word or still-imagery will.

Videos on your desired webpage will have a smaller footprint. This is in contrary to the endless text explaining the details of your business or product. Just think about instruction booklets you get with new products, boring right?

Explainer videos can be 2-5 minutes which is much quicker and more easily absorbed than a large chunk of text. They say “a picture is worth a thousand words”. That means a 1-minute video is worth 1,500,000 words if you’re using 25 frames per second. Too geeky? Let’s bring it back to basics.

UBS – Skype mobile how-to

Build trust with your audience

Videos build trust with your audience. Trust can lead to loyalty and loyalty to increased revenue, increased word-of-mouth referrals, and increased customer satisfaction. People trust a video because they can see the product. They can see what it does and they can see it working.

If your line of business is in the service sector, you can use videos to show off your staff. You can also utilize that viewing time to share some facts about your company, possibly testimonials or success rates of your service.

Friesland Campina AMEA – Dutch lady case study

Google loves videos

I learned this next one a good 8 years ago now, Google loves videos (maybe because they own YouTube). The truth is that you’re more likely to turn up on the higher results pages if you have a video on your homepage.

If you want to survive as an online business, you must take the results pages seriously. If not you’ll just drown in the sea of businesses you are similar to.

Without getting too technical, pay close attention to SEO (Search Engine Optimisation) for your video. Make sure it is tagged appropriately as good SEO doesn’t cost the world. It also has no ongoing costs associated with it.

The ROI on video is better than it has ever been with video production. It is becoming more affordable in the last 10 years. The dawn of high-specification but lower-cost cameras has led to agile video production individuals. For myself, I’m able to offer great results at surprisingly competitive rates.

Bite-sized video is the way forward

With websites like Facebook heavily incorporating videos into their users’ feeds, mobile has taken video under its wing and users are lapping it up.

Short-form video on mobile is so easily digested that you would be simply foolish to ignore the possibilities which that offers.

Take heed however, the video you push on mobile must not automatically be the same you would push on a TV ad campaign or similar.

It should be something that is more customized for the audience who are going to view it. Maybe something less intrusive and more lighthearted just to simply ease them in the direction of your website or business.

eBay – Lego product video

Wider reach on social

Referring back to comments I made about increased word-of-mouth, you will often find that videos will encourage greater shares over social platforms.

A wide reach can be achieved without having to fork out for an international campaign. These things can spread like wildfire when done properly or sometimes just by sheer coincidence.

I’m sure you’ve all seen your friends share a video they liked. You may also have shared video content before. Just think of that being a video you produced and what that exposure may do for your business.


I’ll close by saying this and I mean no disrespect to your audiences. Video is the easiest content to absorb, it can be taken in by the laziest of online users but it will stick with them and will have a high chance of influencing them towards your product and or your business.