Video Production Birmingham: The UK Midlands Hub for Brand Video
Birmingham is the UK's second largest city by population, with 1.1 million residents in the city proper and over 4 million across the wider West Midlands. The city's economy generates more than GBP 55 billion annually, and it has attracted significant inward investment over the past decade. HSBC relocated its UK headquarters to Centenary Square. Goldman Sachs opened a major office in the city. PwC, KPMG, and Deloitte all maintain substantial Midlands operations from Birmingham.
For brands in the Midlands, the case for video content is clear. It builds trust, drives engagement, and converts across every stage of the buyer journey. But the practical question has always been whether to use Birmingham-based creators or default to London agencies. London means higher day rates, travel costs, and the overhead of working with suppliers who do not know your city.
90 Seconds offers a third option. Our platform connects Birmingham-based brands with vetted local Creator Partners who understand the city and deliver professional video in an average of 14 days. For brands that need content across multiple UK locations, the same platform coordinates shoots in Manchester, London, Leeds, and beyond, all from a single dashboard.
Birmingham's business landscape and growth trajectory
Birmingham's economy has evolved rapidly from its manufacturing heritage. The city is now a major centre for financial and professional services, with more accountancy and finance professionals than any UK city outside London. The Colmore Business District houses the regional offices of most major banks, law firms, and consultancies.
The city's technology sector is growing, centred around the Innovation Birmingham campus in Digbeth and the expanding Brindleyplace district. The creative quarter in Digbeth and Custard Factory has become a hub for digital agencies, design studios, and media companies.
Transport connectivity reinforces Birmingham's position. New Street Station is the UK's busiest interchange outside London, and the city sits at the centre of the motorway network. HS2's planned Birmingham Curzon Street terminus will cut London journey times to 52 minutes, further strengthening the Midlands' appeal for businesses that need London proximity without London costs.
The Commonwealth Games in 2022 showcased Birmingham to a global audience and catalysed over GBP 1 billion in regeneration investment. That momentum continues with developments at Smithfield, the Eastside extension, and the ongoing transformation of the city centre.
How 90 Seconds works in Birmingham
A brand submits a brief through the platform outlining their objectives, audience, and creative direction. A Concierge reviews the scope and matches the project to Birmingham-based Creator Partners whose skills and experience fit the brief.
Birmingham's Creator Partner network includes videographers, editors, and directors experienced in corporate and brand content. They know the city's best locations for filming, from the contemporary architecture of Library of Birmingham and The Mailbox to the industrial character of Digbeth's creative quarter.
The platform manages the entire workflow: scheduling, asset uploads, review cycles, and final delivery. Brands have full visibility into timelines and costs at every stage. From brief to final cut, the average turnaround is 14 days.
For brands operating nationally, the platform coordinates shoots across the UK. A Birmingham-headquartered company can produce leadership content in Birmingham, client testimonials in London, and facility tours in Manchester through a single workflow. With over 14,000 Creator Partners in more than 100 countries, the same approach extends internationally.
What brands in Birmingham are creating
Corporate brand and positioning videos
Birmingham companies use brand videos to communicate their market position, values, and competitive advantage. For professional services firms competing with London counterparts, these videos articulate what makes a Midlands-based firm distinctive: closer client relationships, lower cost structures, and deep regional expertise. Shot in real Birmingham offices and locations, they carry authentic weight.
Recruitment and employer branding
The competition for graduates and mid-career professionals in Birmingham is intense, particularly in technology, finance, and professional services. Employer brand videos showcase what Birmingham offers: a lower cost of living than London (average rents are roughly half), a vibrant cultural scene, and career opportunities in a growing city. These videos target Aston University, University of Birmingham, and BCU graduates as well as professionals considering a move from London.
Customer testimonials and case studies
B2B companies in Birmingham use customer story videos to demonstrate results. The 90 Seconds platform enables these to be filmed at the customer's location, wherever that may be. A Birmingham-based IT services company can capture testimonials from clients in the Midlands, the South East, and across Europe without managing separate supplier relationships in each city.
Property and regeneration content
Birmingham's ongoing regeneration creates demand for video content from developers, investors, and occupiers. Videos showcase new developments, document construction progress for stakeholders, and market completed spaces to commercial and residential buyers. The city's physical transformation provides a compelling visual backdrop.
Event and conference coverage
Birmingham's NEC, ICC, and Utilita Arena host hundreds of events annually. Brands capture keynotes, exhibitions, and networking moments on the day, then use the platform's editing workflow to produce polished content for extended digital distribution.
How to start creating video in Birmingham
Submit a brief through the 90 Seconds platform and get matched with Birmingham-based Creator Partners. Professional video content, delivered in an average of 14 days.
No London agency fees. No travel costs for crews from other cities. No compromise on quality. Just a direct, cost-effective path to professional brand video in the heart of the Midlands.
Start creating video in Birmingham
Explore more cities: See how 90 Seconds powers video creation in Manchester, London, and Edinburgh.
90 Seconds
Content Team
