Blog · Category
Video Production
59 articles
Enterprise
2026 B2B video marketing trends
Discover the 2026 video trends transforming B2B marketing, including insights on formats and platforms for effective engagement.
Dec 2025 · 5 min read
Video Strategy
The biggest problem with video isn’t the creative - it’s the lack of strategy
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Dec 2025 · 5 min read
Video Strategy
How to do more with less in video production: Smarter ways to stretch your marketing budget
Discover how to do more with less in video production. Learn efficient strategies to stretch your marketing budget and scale video content fast.
Oct 2025 · 5 min read
Video Strategy
Scaling the studio: How internal creative teams extend their reach with 90 Seconds
Discover how internal creative studios at enterprise brands are scaling video content globally. They're expanding reach, filling skill gaps, and streamlining production, without adding headcount.
Sep 2025 · 5 min read
Video Strategy
The easy win for video content creation isn’t AI. It’s this.
Explore productization as the smarter alternative to AI for creating effective and scalable video content that achieves results.
Sep 2025 · 5 min read
Video Strategy
Creativity on autopilot? AI video tools you need to know.
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Jul 2025 · 5 min read
Video Strategy
How to create consistent video content anywhere, every time
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
May 2025 · 5 min read
Enterprise
Authenticity wins: Why real voices are your most powerful B2B marketing tool
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Apr 2025 · 5 min read
Video Strategy
How B2B brands can create meaningful video content for Mother’s Day & Memorial Day
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Apr 2025 · 5 min read
Video Strategy
Why video is more important on linkedIn than ever before for B2B businesses
Maximize your reach with LinkedIn video. Discover how recent updates help you engage users and boost business opportunities.
Feb 2025 · 5 min read
Industry Trends
B2B video marketing trends in 2025: Best practices to stay ahead
Stay ahead of the game with the top B2B video marketing trends in 2025. Enhance engagement and ROI with impactful video content.
Jan 2025 · 5 min read
Video Strategy
From stage to screen: Fresh video marketing ideas to make your events unforgettable
Engage and impact your audience with event videos. From live streaming to highlight reels, videos can take your events to the next level.
Jan 2025 · 5 min read
Video Strategy
RedNote: A rising star in social commerce and its opportunity for businesses
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Jan 2025 · 5 min read
Video Strategy
Why videocasts and podcasts are still dominating B2B marketing in 2025?
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Jan 2025 · 5 min read
Video Strategy
Scaling animation production without sacrificing quality: A guide
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Dec 2024 · 5 min read
Video Strategy
The hybrid creative team: Balancing in-house talent with outsourced expertise
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Dec 2024 · 5 min read
Enterprise
How to lock in your customers for a standout customer story
Make the process of booking customer stories seamless and rewarding. Learn strategies to capture authentic testimonials that showcase your brand's value and resonate with your audience.
Nov 2024 · 5 min read
Video Strategy
Mastering vertical video conversion for global, regional, and local audiences
Learn how to effectively convert horizontal videos into engaging vertical content for social media platforms like TikTok, Instagram, YouTube, and LinkedIn.
Nov 2024 · 5 min read
Product
Easy content planning for 2025 for cMOs
Overcome the complexities of content planning for enterprise brands. Explore the cost-efficient and scalable approach offered by 90 Seconds' productization solution.
Oct 2024 · 5 min read
Product
Maintaining high-quality video production on tight budgets
Discover actionable strategies for maintaining high-quality video production during budget cuts. Learn how to optimize ROI and keep brand consistency intact, even with reduced resources. Explore cost-effective solutions for creating impactful video content without compromising your brand message.
Oct 2024 · 5 min read
Video Strategy
Planning for 2025: How marketing managers can rely on 90 Seconds for on-demand content creation
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Oct 2024 · 5 min read
Video Strategy
The death of the rate card: How 90 Seconds delivers consistent, scalable pricing in a global economy
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Oct 2024 · 5 min read
Video Strategy
Your 2025 content planning guide for field marketing managers
Streamline your field marketing content planning with 90 Seconds’ productization solution. Save time, budget, and ensure consistency across all markets.
Oct 2024 · 5 min read
Video Strategy
Leveraging AI in video content creation
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Sep 2024 · 5 min read
Video Strategy
Navigating the contradictions of brand localization: Building a cohesive and adaptable global presence
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Aug 2024 · 5 min read
Product
Harnessing global talent for local impact: CMO strategies for outsourcing international video production
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Jul 2024 · 5 min read
Enterprise
Best practice for capturing customer stories
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
May 2024 · 7 min read
Video Strategy
Empowering your teams to create consistent, high quality video through productization
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
May 2024 · 10 min read
Product
How to manage global video production sustainably
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
May 2024 · 7 min read
Enterprise
Continuous creation: The answer to video consumption demands
Continuous creation is the way you can keep up with the insatiable demand for fresh, relevant, and localized video content.
Mar 2024 · 10 min read
Industry Trends
Navigating outsourced video production: A CMO's guide to effective collaboration and oversight
Discover the benefits and challenges of outsourcing video production. Learn strategies for effective collaboration and maintaining quality control.
Mar 2024 · 15 min read
Product
The catch 22 of 23 - creating more with less
Economically, times are tough with the world in another recession. Brands, businesses and consumers are looking to cut costs wherever and however they can.
Feb 2023 · 9 min read
Video Strategy
Advertising across key calendar moments
Creating video campaigns that cut through the clutter.
Jan 2023 · 10 min read
Video Strategy
Creating video content that communicates cross culturally
Crafting content that communicates and resonates with audiences across different cultures in the modern landscape is not only important, it’s essential.
Jan 2023 · 6 min read
Video Strategy
Why outsourcing is the solution to advertising agency's issues in 2023
In 2023, agency life comes with a complex set of challenges - more complex, arguably, than we’ve ever seen before.
Dec 2022 · 6 min read
Video Strategy
Taking the complexity out of video making
With cloud-based services prevalent globally, producing video content in the cloud removes the physical barriers that traditional production companies face.
Nov 2022 · 9 min read
Video Strategy
What is the optimal length for video to maximise engagement?
Learn the optimal video length for marketing success. Discover how to maximize audience engagement with your videos.
Nov 2022 · 8 min read
Product
Hyperlocal content campaigns on a global scale
How to execute global video campaign both simultaneously and successfully.
Sep 2022 · 15 min read
Video Strategy
7 proven best practices for video marketing
To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.
Feb 2022 · 13 min read
Video Strategy
Video marketing trends you need to know
Read all about this year's video making trends, how to include it in your video marketing strategy and which 90 Seconds content types to use.
Feb 2022 · 15 min read
Video Strategy
How Justin Rasch became an animation beast?
Meet Justin Rasch, the man behind cinematics of World of Warcraft. Join us to follow his journey as an animator through this pandemic.
Oct 2020 · 13 min read
Video Strategy
How to adapt your video content creation strategy during coronavirus? - 90 Seconds
We’d like to share insights on how we can best support you through this period using the ever innovative power of video during Coronavirus.
Apr 2020 · 10 min read
Video Strategy
Safe and clean shoots, how does 90 Seconds approach this?
COVID-19 continues to disrupt day to day life, we have also carefully adapted the way we work where necessary with 'safe shoots'.
Apr 2020 · 2 min read
Video Strategy
How video can influence travel-spend decisions - 90 Seconds
Travel industry has been quick to woo wide-eyed travel bugs with video content of bustling cities and mouth-watering local cuisines.
Sep 2019 · 6 min read
Video Strategy
Why quality video depends on your definition of ‘quality’?
What's a quality content that generates customers? To understand how to create one, we first need to understand the definition of ‘quality’.
May 2018 · 3 min read
Video Strategy
What a difference a year makes for our creator community
2017 was an amazing year at 90 Seconds and our Creator community - all focused on to build the world’s best video production platform.
Apr 2018 · 2 min read
Video Strategy
7 tips to start your freelance video production career
Get the most important and actionable tips from 90 Seconds Creators on how to start your freelance video production career, instantly.
Mar 2017 · 6 min read
Video Strategy
Leveraging Snapchat for your brand
For many brand managers, Snapchat is still one of the hottest marketing platforms that they can leverage their brand easily through videos.
Dec 2016 · 2 min read
Video Strategy
Why you should use video in your marketing campaigns
Find out why you should be using video as a key component of your marketing campaigns.
Dec 2016 · 5 min read
Video Strategy
Identifying your target audience - 90 Seconds
There are many ways to research your target audience. Insight is a very powerful tool to gather a sample of your target audience.
Nov 2016 · 3 min read
Video Strategy
How to promote your video online
Let's look at how to promote your video out there, increase your shares, interactions and the sales conversion that you want to follow.
Nov 2016 · 2 min read
Video Strategy
Managing drop offs in videos
Managing Drop Offs in Videos
Oct 2016 · 2 min read
Video Strategy
Stats for 2016 video trends
Do you know that 93% of marketers use video for online marketing, sales or communication.
Oct 2016 · 1 min read
Video Strategy
Video production trends
From corporate videos to branded commercials, the following current video production trends have been making the rounds.
Oct 2016 · 4 min read
Product
Six upcoming YouTube video marketing strategies you need to know
Effective YouTube video marketing strategy means being able to keep up with the transitions. Here are some tips that you can use.
Jul 2016 · 5 min read
Video Strategy
Business videos on YouTube: 20 actionable steps to get you started
YouTube video marketing and business videos can add a vital dimension to your brand’s reach across the Internet.
Apr 2016 · 5 min read
Video Strategy
5 content localization stats you need to know
Wondering what content localization is about? Here are 5 statistics to help you understand their importance.
Jan 2016 · 1 min read
Video Strategy
Creating videos in multiple languages - 90 Seconds
Do you wish to create a video in multiple languages? Here's what you should know about content localization right here.
Jan 2016 · 4 min read
Product
Video localization: 7 things you need to consider
Online video is growing like crazy all around the world, and with this growth comes with new challenges for brands and marketers.
Jan 2016 · 4 min read