Transcending Borders with Stories
Amazon, a global leader in e-commerce and technological innovation, believes in the powerful narrative of visual content. Since 2017, their partnership with 90 Seconds has reshaped how they share their vision, values, and ventures with the world.
The challenge
Amazon's vast footprint across continents meant engaging audiences from 33 countries and 59 cities. This required deep understanding of varied cultural contexts while ensuring Amazon's universal brand message remains undiluted.
Objectives
Amazon sought to produce diverse content — including case studies, customer stories, event coverage, partner marketing, internal and external communications, motion graphics, animation, and interviews — at consistent quality across every region.
The solution
90 Seconds activated its global Creator Partner network to produce 565 videos across 33 countries with 166 creators. From India and Thailand to the United States, Germany, the UK, France, Singapore and Malaysia — each piece was tailored to local audience insights while reinforcing Amazon's overarching narrative.
The outcome
A continuous flow of locally produced, globally consistent video content delivered through one platform — letting Amazon's regional teams launch faster without losing brand alignment or quality.
Videos created for Amazon
AWS in South Africa
Animation Interview Tips
“90 Seconds were a pleasure to work with and produced a high-quality video for us at the speed of light!”
More case studies
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