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Amazon, een wereldleider in e-commerce en technologische innovatie, gelooft in het krachtige verhaal van visuele content. Sinds 2017 heeft hun samenwerking met 90 Seconds de manier veranderd waarop ze hun visie, waarden en ondernemingen met de wereld delen.
Landen
33
Steden
59
Aangemaakte video's
565
Aantal makers
166
De opdracht van het merk
Amazon’s vast reach, both in terms of services and geography, requires diverse content that speaks to different audiences while maintaining the brand’s global ethos. Their aim was to chronicle the myriad facets of their journey, from customer success stories to partner marketing initiatives, with video content that resonates.
Doelstelling van het merk
Amazon sought to produce a plethora of content – Case Studies that dissect success, Customer Stories that connect, events that showcase milestones, Partner Marketing collaborations, nuanced Internal and External Communications, and rich Graphics and Animation, all wrapped up in engaging Interviews.
De uitdaging
Amazon’s vast footprint across continents meant engaging audiences from 32 countries and 57 cities. This necessitated understanding varied cultural contexts, while ensuring Amazon’s universal brand message remains undiluted.
90 Seconds Oplossing
Harnessing the power of their global network and expertise:
– 90 Seconds produced an impressive cache of over 540 videos that delve into the multifaceted world of Amazon.
– These narratives spanned a vast geographical canvas, from the bustling markets of India and Thailand to the tech hubs of the United States and Germany, and from the rich heritage of the United Kingdom and France to the vibrant dynamism of Singapore and Malaysia.
– Each piece, be it Graphic, Animation, or Interview, was tailored to cater to specific audience insights while echoing Amazon’s overarching narrative.
Video's gemaakt voor Amazon
