Case Study

A Journey of Collaboration and Reach

Uber, the revolutionary ride-hailing platform, needed to create a video encapsulating its expansive global reach. 90 Seconds mobilised its network of 14,000+ creators across 160 countries to deliver 165 videos across 15 countries in just 12 days.

Countries

Cities

Videos Created

Number of Creators

The challenge

Creating a video spanning eight countries within 12 days required coordinating shoots across 37 locations simultaneously. Uber needed a partner capable of managing global logistics, maintaining brand consistency, and delivering high-quality output under extreme time pressure.

Objectives

Craft a compelling video spanning multiple countries that narrated Uber's massive footprint, local nuances, and unified brand vision. The objective was ambitious: complete production within 12 days while weaving stories from different continents into one cohesive narrative.

The solution

90 Seconds mobilised its global network of 13,800+ creators across 160 countries. Real-time footage uploads from European shoots enabled Sydney-based editors to begin editing immediately. The partnership expanded into ongoing production: 160+ videos across 15 countries covering events, advertising spots, and diverse content formats.

The outcome

90 Seconds delivered a compelling global narrative showcasing Uber's reach from Singapore to Poland. The successful execution led to expanded partnership producing 160+ additional videos, demonstrating the platform's ability to scale video creation globally while maintaining quality and consistency.