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Uber 的全球故事需要一个全球故事讲述者。90 SecondsUber 的全球故事需要一个全球性的故事讲述者，《Uber》杂志凭借其广泛的影响力和灵活的方式，成为了最佳拍档。最终制作的视频不仅展示了 Uber 的广阔影响力，还巩固了该品牌作为全球巨头的形象。Uber 对结果的满意证明了90 Seconds追求卓越的承诺，无论项目的规模或范围如何。
国家
15
城市
36
创建的视频
165
创作者人数
148
品牌简介
Uber, the revolutionary ride-hailing platform, has always been about pushing boundaries and breaking geographical limits. As a global leader, Uber wanted to create a video that could encapsulate its expansive reach and services. But how do you portray a brand’s global essence in just a few minutes?
品牌目标
Uber’s objective was clear yet ambitious: craft a compelling video that spanned across eight countries, all within a challenging timeframe of just 12 days. This video would narrate Uber’s massive footprint, its local nuances, and its unifying brand vision. It wasn’t just about creating a video; it was about weaving together stories from different continents into one cohesive narrative.
挑战
主要的挑战在于后勤。制作一部视频需要在 12 天内在全球 37 个不同地点进行拍摄，这可不是一件小事。Uber 需要一个能够同时协调全球拍摄、保持品牌一致性并确保高质量输出的合作伙伴，而这一切都必须在紧迫的时间内完成。
90 Seconds 解决方案
90 Seconds 是一个全球视频创作平台，拥有遍布 160 个国家的 13,800 多名创作者的庞大网络。之所以选择90 Seconds ，是因为它具有无与伦比的能力，可以灵活、精确地调动和管理多地点拍摄。
The project’s nerve centre was in Sydney, but it was a dance of coordination and creativity that saw teams from London to Amsterdam play pivotal roles. As the camera rolled in various European cities, the captured footage was swiftly uploaded to the 90 Seconds platform. This real-time upload allowed the editing maestros in Australia to start weaving the visual story without delay.
The collaboration didn’t end there. As the partnership grew stronger, 90 Seconds went on to produce over 160 videos for Uber across 15 countries. From the bustling streets of Singapore to the scenic routes of Poland, from event coverages to advertising spots, the gamut of content created was both diverse and impactful.
