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Kisah global Uber memerlukan seorang pencerita global. 90 Seconds, dengan jangkauan yang luas dan pendekatan tangkas, adalah perlawanan yang sempurna. Video yang dihasilkan bukan sahaja mempamerkan jangkauan Uber yang luas tetapi juga mengukuhkan imej jenama itu sebagai kuasa global. Kepuasan Uber terhadap hasilnya adalah bukti kepada 90 Seconds' komitmen terhadap kecemerlangan, tidak kira skala atau skop projek.
Negara
15
Bandar
36
Video Dicipta
165
Bilangan Pencipta
148
Ringkas jenama
Uber, the revolutionary ride-hailing platform, has always been about pushing boundaries and breaking geographical limits. As a global leader, Uber wanted to create a video that could encapsulate its expansive reach and services. But how do you portray a brand’s global essence in just a few minutes?
Objektif jenama
Uber’s objective was clear yet ambitious: craft a compelling video that spanned across eight countries, all within a challenging timeframe of just 12 days. This video would narrate Uber’s massive footprint, its local nuances, and its unifying brand vision. It wasn’t just about creating a video; it was about weaving together stories from different continents into one cohesive narrative.
Cabaran
Cabaran utama adalah logistik. Mencipta video yang memerlukan penggambaran di 37 lokasi berbeza di seluruh dunia dalam tempoh 12 hari bukanlah satu pencapaian yang kecil. Uber memerlukan rakan kongsi yang boleh menyelaraskan pucuk global secara serentak, mengekalkan konsistensi jenama, dan memastikan output berkualiti tinggi—semuanya dalam tempoh yang ketat.
90 Seconds Penyelesaian
Masukkan 90 Seconds, platform penciptaan video global dengan rangkaian luas lebih daripada 13,800 Pencipta tersebar di 160 negara. 90 Seconds dipilih kerana keupayaannya yang tiada tandingan untuk menggerakkan dan menguruskan pucuk berbilang lokasi dengan fleksibiliti dan ketepatan.
The project’s nerve centre was in Sydney, but it was a dance of coordination and creativity that saw teams from London to Amsterdam play pivotal roles. As the camera rolled in various European cities, the captured footage was swiftly uploaded to the 90 Seconds platform. This real-time upload allowed the editing maestros in Australia to start weaving the visual story without delay.
The collaboration didn’t end there. As the partnership grew stronger, 90 Seconds went on to produce over 160 videos for Uber across 15 countries. From the bustling streets of Singapore to the scenic routes of Poland, from event coverages to advertising spots, the gamut of content created was both diverse and impactful.
