協作和接觸的旅程

Uber的全球故事需要一個全球故事講述者。 90 Seconds,憑藉其廣泛的影響力和敏捷的方法,是完美的匹配。由此產生的視頻不僅展示了Uber的廣泛影響力,還鞏固了該品牌作為全球巨頭的形象。Uber對結果的滿意證明瞭 90 Seconds'對卓越的承諾,無論專案的規模或範圍如何。

國家 15
城市 36
創建的視頻 165
創作者數量 148
品牌簡介

Uber, the revolutionary ride-hailing platform, has always been about pushing boundaries and breaking geographical limits. As a global leader, Uber wanted to create a video that could encapsulate its expansive reach and services. But how do you portray a brand’s global essence in just a few minutes?

品牌目標

Uber’s objective was clear yet ambitious: craft a compelling video that spanned across eight countries, all within a challenging timeframe of just 12 days. This video would narrate Uber’s massive footprint, its local nuances, and its unifying brand vision. It wasn’t just about creating a video; it was about weaving together stories from different continents into one cohesive narrative.

挑戰

主要挑戰是後勤方面的挑戰。製作一個需要在 12 天內在全球 37 個不同地點拍攝的視頻並非易事。Uber 需要一個能夠同時協調全球拍攝、保持品牌一致性並確保高品質產出的合作夥伴,所有這些都能在緊迫的期限內完成。

90 Seconds 溶液

進入 90 Seconds,一個全球視頻創作平臺,擁有遍佈160個國家/地區的13,800多名創作者的龐大網路。 90 Seconds 因其無與倫比的靈活性和精確性調動和管理多地點拍攝的能力而被選中。

The project’s nerve centre was in Sydney, but it was a dance of coordination and creativity that saw teams from London to Amsterdam play pivotal roles. As the camera rolled in various European cities, the captured footage was swiftly uploaded to the 90 Seconds platform. This real-time upload allowed the editing maestros in Australia to start weaving the visual story without delay.

The collaboration didn’t end there. As the partnership grew stronger, 90 Seconds went on to produce over 160 videos for Uber across 15 countries. From the bustling streets of Singapore to the scenic routes of Poland, from event coverages to advertising spots, the gamut of content created was both diverse and impactful.

左引號
90 Seconds 絕對是一個夢想。你設定了簡報和截止日期,他們實際上會處理其餘的事情。
右引號

更多案例研究

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