Overcoming Global Video Creation Logistical Hurdles
Cisco, a trailblazer in networking and technology solutions, has consistently redefined the boundaries of connectivity on a global scale. Despite the complexities of cultural nuances and logistical challenges, Cisco aims to show how critical its secure connectivity services are through impactful customer story videos.
The challenge
Shooting videos across the globe presented logistical challenges. Cisco's Singapore-based communications team managed every project, organized crew travel, coordinated on-location shoots, and handled editing. They needed to minimize on-site project management while maintaining quality and speed.
Objectives
Showcase diverse customer and partner narratives across various regions, from bustling cities to remote locations, in the most efficient way possible.
The solution
90 Seconds' global creator network enabled Cisco to orchestrate shoots in diverse locations from Bangalore to Seoul, Tokyo to Wellington. The platform seamlessly coordinated production across regions, producing customer stories spotlighting multinational companies and SMBs on a global scale.
The outcome
Cisco successfully produced 259 videos across 12 countries and 23 cities using 141 creator partners, eliminating logistical bottlenecks and streamlining project management while maintaining high-quality customer storytelling.
Videos created for Cisco
Cisco — case study video
“People at 90 Seconds align very well to the culture that we have at Cisco in which there is the impetus of getting things done but there's also a personality blend.”
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