Revolutionising Case Studies
As a tech titan at the forefront of innovation, Microsoft constantly strives to improve communication with its customers. Recognizing the shift in content consumption patterns, the company desired to transition from written case studies to more engaging video formats.
The challenge
Microsoft's vast geographical customer base required shoots in multiple locations, posing logistical, cost, and time challenges. Ensuring consistent quality and narrative coherence across dispersed shoots was a significant concern.
Objectives
Present Microsoft's narratives in a captivating way for contemporary audiences while ensuring the transition to video was efficient, cost-effective, and maintained high-quality standards.
The solution
90 Seconds' platform enabled Microsoft to conduct shoots across multiple locations with real-time editing and collaborative input. The digitally-enabled production model streamlined the entire process from shooting to final delivery, with robust asset management for easy video storage and sharing.
The outcome
Microsoft successfully created 96 compelling video case studies across 8 countries and 16 cities. The technical audience response was exceptional, demonstrating top-tier quality and effective storytelling that static case studies couldn't achieve.
Videos created for Microsoft
Microsoft — case study video
“For our first project the reception we've had from our technical audience has been amazing. A testament to quality first and foremost with 90 Seconds!”
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