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与90 Seconds 的合作重新定义了微软的传播方式。现在，微软不再使用静态的书面案例研究，而是采用动态的、引人入胜的视频叙述方式，引起受众的强烈共鸣。90 Seconds 使微软能够在不影响成本、时间或质量的情况下迎接这一变化。这次合作不仅标志着媒介的转变，而且标志着在有效讲述故事方面的飞跃。
国家
8
城市
16
创建的视频
96
创作者人数
80
品牌简介
作为站在创新前沿的科技巨头，微软一直致力于改善与客户的沟通。认识到内容消费模式的转变，公司希望从书面案例研究过渡到更具吸引力的视频形式。
品牌目标
To present Microsoft’s narratives in a way that would captivate a contemporary audience. The challenge lay in ensuring the transition to video was efficient, cost-effective, and maintained the high-quality standards that Microsoft is renowned for.
挑战
The vast geographical spread of Microsoft’s customer base meant shoots would need to take place in various locations, which posed potential logistical, cost, and time challenges. There were initial reservations about whether it would be possible to manage such dispersed shoots while maintaining consistent quality and narrative coherence.
90 Seconds 解决方案
90 Seconds emerged as the clear solution to Microsoft’s challenges. With its robust platform and global community, 90 Seconds was uniquely positioned to address Microsoft’s multi-location shooting needs. The platform allowed Microsoft to conduct shoots in three separate locations across New Zealand, yet the entire process – from shooting to editing – was managed online in real-time.
This digitally-enabled production model not only ensured real-time edits but also provided Microsoft with a platform for collaborative input throughout the process. Despite the quick production time, the quality of the content remained top-tier. Furthermore, the 90 Seconds platform’s asset management feature offered a hassle-free storage system, simplifying the process of accessing and sharing videos for subsequent projects.
