Hai
Hubungi kami hari ini untuk berbual tentang projek anda yang seterusnya.
Perkongsian dengan 90 Seconds telah mentakrifkan semula cara Microsoft menyampaikan ceritanya. Daripada kajian kes bertulis statik, Microsoft kini mempunyai naratif video dinamik dan menarik yang bergema kuat dengan khalayak mereka. 90 Seconds telah membolehkan Microsoft menerima perubahan ini tanpa menjejaskan kos, masa atau kualiti. Kerjasama ini menandakan bukan sahaja peralihan dalam medium, tetapi lonjakan dalam penceritaan yang berkesan.
Negara
8
Bandar
16
Video Dicipta
96
Bilangan Pencipta
80
Ringkas jenama
Sebagai gergasi teknologi di barisan hadapan inovasi, Microsoft sentiasa berusaha untuk meningkatkan komunikasi dengan pelanggannya. Menyedari peralihan dalam corak penggunaan kandungan, syarikat itu ingin beralih dari kajian kes bertulis kepada format video yang lebih menarik.
Objektif jenama
To present Microsoft’s narratives in a way that would captivate a contemporary audience. The challenge lay in ensuring the transition to video was efficient, cost-effective, and maintained the high-quality standards that Microsoft is renowned for.
Cabaran
The vast geographical spread of Microsoft’s customer base meant shoots would need to take place in various locations, which posed potential logistical, cost, and time challenges. There were initial reservations about whether it would be possible to manage such dispersed shoots while maintaining consistent quality and narrative coherence.
90 Seconds Penyelesaian
90 Seconds emerged as the clear solution to Microsoft’s challenges. With its robust platform and global community, 90 Seconds was uniquely positioned to address Microsoft’s multi-location shooting needs. The platform allowed Microsoft to conduct shoots in three separate locations across New Zealand, yet the entire process – from shooting to editing – was managed online in real-time.
This digitally-enabled production model not only ensured real-time edits but also provided Microsoft with a platform for collaborative input throughout the process. Despite the quick production time, the quality of the content remained top-tier. Furthermore, the 90 Seconds platform’s asset management feature offered a hassle-free storage system, simplifying the process of accessing and sharing videos for subsequent projects.
