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與 90 Seconds 重新定義了Microsoft如何傳達其故事。Microsoft現在擁有動態且引人入勝的視頻敘述，而不是靜態的書面案例研究，這些視頻敘事與觀眾產生了強烈的共鳴。 90 Seconds 使Microsoft能夠在不影響成本、時間或質量的情況下接受這一變化。這種合作不僅意味著媒介的轉變，而且意味著有效講故事的飛躍。
國家
8
城市
16
創建的視頻
96
創作者數量
80
品牌簡介
作為處於創新前沿的技術巨頭，Microsoft不斷努力改善與客戶的溝通。認識到內容消費模式的轉變，該公司希望從書面案例研究過渡到更具吸引力的視頻格式。
品牌目標
To present Microsoft’s narratives in a way that would captivate a contemporary audience. The challenge lay in ensuring the transition to video was efficient, cost-effective, and maintained the high-quality standards that Microsoft is renowned for.
挑戰
The vast geographical spread of Microsoft’s customer base meant shoots would need to take place in various locations, which posed potential logistical, cost, and time challenges. There were initial reservations about whether it would be possible to manage such dispersed shoots while maintaining consistent quality and narrative coherence.
90 Seconds 溶液
90 Seconds emerged as the clear solution to Microsoft’s challenges. With its robust platform and global community, 90 Seconds was uniquely positioned to address Microsoft’s multi-location shooting needs. The platform allowed Microsoft to conduct shoots in three separate locations across New Zealand, yet the entire process – from shooting to editing – was managed online in real-time.
This digitally-enabled production model not only ensured real-time edits but also provided Microsoft with a platform for collaborative input throughout the process. Despite the quick production time, the quality of the content remained top-tier. Furthermore, the 90 Seconds platform’s asset management feature offered a hassle-free storage system, simplifying the process of accessing and sharing videos for subsequent projects.
