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Amazon, leader mondial du commerce électronique et de l'innovation technologique, croit en la puissance narrative du contenu visuel. Depuis 2017, leur partenariat avec 90 Seconds a remodelé la façon dont ils partagent leur vision, leurs valeurs et leurs entreprises avec le monde.
Pays
33
Villes
59
Vidéos créées
565
Nombre de créateurs
166
Briefing de la marque
Amazon’s vast reach, both in terms of services and geography, requires diverse content that speaks to different audiences while maintaining the brand’s global ethos. Their aim was to chronicle the myriad facets of their journey, from customer success stories to partner marketing initiatives, with video content that resonates.
Objectif de la marque
Amazon sought to produce a plethora of content – Case Studies that dissect success, Customer Stories that connect, events that showcase milestones, Partner Marketing collaborations, nuanced Internal and External Communications, and rich Graphics and Animation, all wrapped up in engaging Interviews.
Le défi
Amazon’s vast footprint across continents meant engaging audiences from 32 countries and 57 cities. This necessitated understanding varied cultural contexts, while ensuring Amazon’s universal brand message remains undiluted.
90 Seconds Solution
Harnessing the power of their global network and expertise:
– 90 Seconds produced an impressive cache of over 540 videos that delve into the multifaceted world of Amazon.
– These narratives spanned a vast geographical canvas, from the bustling markets of India and Thailand to the tech hubs of the United States and Germany, and from the rich heritage of the United Kingdom and France to the vibrant dynamism of Singapore and Malaysia.
– Each piece, be it Graphic, Animation, or Interview, was tailored to cater to specific audience insights while echoing Amazon’s overarching narrative.
Vidéos créées pour Amazon
