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Amazon, líder mundial en comercio electrónico e innovación tecnológica, cree en la poderosa narrativa de los contenidos visuales. Desde 2017, su asociación con 90 Seconds ha reconfigurado su forma de compartir su visión, sus valores y sus iniciativas con el mundo.
Países
33
Ciudades
59
Vídeos creados
565
Número de creadores
166
Resumen de la marca
Amazon’s vast reach, both in terms of services and geography, requires diverse content that speaks to different audiences while maintaining the brand’s global ethos. Their aim was to chronicle the myriad facets of their journey, from customer success stories to partner marketing initiatives, with video content that resonates.
Objetivo de la marca
Amazon sought to produce a plethora of content – Case Studies that dissect success, Customer Stories that connect, events that showcase milestones, Partner Marketing collaborations, nuanced Internal and External Communications, and rich Graphics and Animation, all wrapped up in engaging Interviews.
El reto
Amazon’s vast footprint across continents meant engaging audiences from 32 countries and 57 cities. This necessitated understanding varied cultural contexts, while ensuring Amazon’s universal brand message remains undiluted.
90 Seconds Solución
Harnessing the power of their global network and expertise:
– 90 Seconds produced an impressive cache of over 540 videos that delve into the multifaceted world of Amazon.
– These narratives spanned a vast geographical canvas, from the bustling markets of India and Thailand to the tech hubs of the United States and Germany, and from the rich heritage of the United Kingdom and France to the vibrant dynamism of Singapore and Malaysia.
– Each piece, be it Graphic, Animation, or Interview, was tailored to cater to specific audience insights while echoing Amazon’s overarching narrative.
Vídeos creados para Amazon
