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이커머스 및 기술 혁신 분야의 글로벌 리더인 Amazon은 시각적 콘텐츠의 강력한 내러티브를 믿습니다. 2017년부터 90 Seconds 와의 파트너십을 통해 비전, 가치, 벤처를 전 세계와 공유하는 방식을 재편했습니다.
국가
33
도시
59
생성된 동영상
565
크리에이터 수
166
브랜드 개요
Amazon’s vast reach, both in terms of services and geography, requires diverse content that speaks to different audiences while maintaining the brand’s global ethos. Their aim was to chronicle the myriad facets of their journey, from customer success stories to partner marketing initiatives, with video content that resonates.
브랜드 목표
Amazon sought to produce a plethora of content – Case Studies that dissect success, Customer Stories that connect, events that showcase milestones, Partner Marketing collaborations, nuanced Internal and External Communications, and rich Graphics and Animation, all wrapped up in engaging Interviews.
도전 과제
Amazon’s vast footprint across continents meant engaging audiences from 32 countries and 57 cities. This necessitated understanding varied cultural contexts, while ensuring Amazon’s universal brand message remains undiluted.
90 Seconds 솔루션
Harnessing the power of their global network and expertise:
– 90 Seconds produced an impressive cache of over 540 videos that delve into the multifaceted world of Amazon.
– These narratives spanned a vast geographical canvas, from the bustling markets of India and Thailand to the tech hubs of the United States and Germany, and from the rich heritage of the United Kingdom and France to the vibrant dynamism of Singapore and Malaysia.
– Each piece, be it Graphic, Animation, or Interview, was tailored to cater to specific audience insights while echoing Amazon’s overarching narrative.
Amazon용 동영상 제작
