Blog · Category
Advertising
15 articles
Video Strategy
Why outsourcing is the solution to advertising agency's issues in 2023
In 2023, agency life comes with a complex set of challenges - more complex, arguably, than we’ve ever seen before.
Dec 2022 · 6 min read
Video Strategy
Taking the complexity out of video making
With cloud-based services prevalent globally, producing video content in the cloud removes the physical barriers that traditional production companies face.
Nov 2022 · 9 min read
Video Strategy
Common criteria for creating award-winning video campaigns that cut through the clutter
In today’s fast-paced working environment, finding the time to enter that aforementioned work into industry awards is altogether another challenge.
Oct 2022 · 10 min read
Video Strategy
The power of animation in your marketing strategy
In a COVID-19 world, Animation videos are becoming the bedrock of marketers’ shifting digital strategy. But really, what’s all this fuss about?
May 2022 · 10 min read
Video Strategy
Why video is the sharpest tool in a B2B marketers’ toolbox
B2B marketing is a different ball game, it requires a unique skillset, greater tenacity and a higher level of strategy and patience than B2C.
May 2022 · 9 min read
Video Strategy
7 proven best practices for video marketing
To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.
Feb 2022 · 13 min read
Video Strategy
How video production will boost a post-COVID-19 tourism industry - for hotels and more
Introducing 360-degree videos, and our take on how this specific video production technology will boost a post-COVID-19 tourism industry.
Aug 2020 · 8 min read
Video Strategy
Insights from the design team: Enhanced user experience - 90 Seconds
To ease our users, brands, and video creators' experience we made a few improvements on our platform in the last couple of months.
Sep 2019 · 2 min read
Video Strategy
How the alcohol industry is uncorking digital video
Internet is a great place for alcohol industry to entice audiences with shots of mixology-based fun. And videos are the key element of it.
Aug 2019 · 4 min read
Video Strategy
Best advertisement video practices we learned from Cannes Lions 2019
From ingenious narratives to the clever use of familiar faces, here’s what we can learn from the top ten most-viewed advertisement videos.
Jul 2019 · 3 min read
Video Strategy
Introducing our curated marketplace
To simplify, streamline and automate the video purchase and production process, we introduce our Curated Marketplace and content solutions.
Jun 2019 · 6 min read
Video Strategy
Top 3 creative video trends that will define the future
As video advertisement is getting popular, we wanted to share with you a list of key video trends we think are likely to define the future.
Jun 2019 · 3 min read
Video Strategy
Building video into your online advertising campaigns
You’ve just created a new video, which you want everyone to see. But how do you achieve the best for your video and promote it?
Nov 2016 · 3 min read
Video Strategy
Video production trends
From corporate videos to branded commercials, the following current video production trends have been making the rounds.
Oct 2016 · 4 min read
Video Strategy
10 YouTube video ideas for your business
Once considered a mere repository for the world's cat videos, YouTube has become an ideal platform for business promotions.
Apr 2016 · 13 min read