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16 articles

Common criteria for creating award-winning video campaigns that cut through the clutter

Video Strategy

Common criteria for creating award-winning video campaigns that cut through the clutter

In today’s fast-paced working environment, finding the time to enter that aforementioned work into industry awards is altogether another challenge.

Oct 2022 · 10 min read

Why video should be the first consideration for your fintech marketing strategy

Video Strategy

Why video should be the first consideration for your fintech marketing strategy

How video cuts through the noise, drives ROI and what categories to employ for best effect.

Jul 2022 · 12 min read

Video marketing 101 | What’s your type?

Video Strategy

Video marketing 101 | What’s your type?

Video marketing has experienced exponential growth, and with 9/10 consumers wanting to see more videos, today’s consumer is hungry for content.

Jun 2022 · 15 min read

The power of animation in your marketing strategy

Video Strategy

The power of animation in your marketing strategy

In a COVID-19 world, Animation videos are becoming the bedrock of marketers’ shifting digital strategy. But really, what’s all this fuss about?

May 2022 · 10 min read

Why video is the sharpest tool in a B2B marketers’ toolbox

Video Strategy

Why video is the sharpest tool in a B2B marketers’ toolbox

B2B marketing is a different ball game, it requires a unique skillset, greater tenacity and a higher level of strategy and patience than B2C.

May 2022 · 9 min read

7 proven best practices for video marketing

Video Strategy

7 proven best practices for video marketing

To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.

Feb 2022 · 13 min read

The new normal - coronavirus effect on video content - 90 Seconds

Video Strategy

The new normal - coronavirus effect on video content - 90 Seconds

We looked at data between 2019 and 2020 to see how the new normal changed the video content.

Sep 2020 · 8 min read

Insights from the design team: Enhanced user experience - 90 Seconds

Video Strategy

Insights from the design team: Enhanced user experience - 90 Seconds

To ease our users, brands, and video creators' experience we made a few improvements on our platform in the last couple of months.

Sep 2019 · 2 min read

Introducing our curated marketplace

Video Strategy

Introducing our curated marketplace

To simplify, streamline and automate the video purchase and production process, we introduce our Curated Marketplace and content solutions.

Jun 2019 · 6 min read

Top 3 creative video trends that will define the future

Video Strategy

Top 3 creative video trends that will define the future

As video advertisement is getting popular, we wanted to share with you a list of key video trends we think are likely to define the future.

Jun 2019 · 3 min read

How to shoot a product video for your company

Video Strategy

How to shoot a product video for your company

Learn how to shoot a product video for your company that will highlight your products and attract customers.

Apr 2017 · 5 min read

Why you should use video in your marketing campaigns

Video Strategy

Why you should use video in your marketing campaigns

Find out why you should be using video as a key component of your marketing campaigns.

Dec 2016 · 5 min read

Creating a killer kickstarter video

Video Strategy

Creating a killer kickstarter video

What makes a successful Kickstarter video? Let's explore this for your next start-up campaign.

Oct 2016 · 2 min read

Managing drop offs in videos

Video Strategy

Managing drop offs in videos

Managing Drop Offs in Videos

Oct 2016 · 2 min read

10 YouTube video ideas for your business

Video Strategy

10 YouTube video ideas for your business

Once considered a mere repository for the world's cat videos, YouTube has become an ideal platform for business promotions.

Apr 2016 · 13 min read

Making corporate videos: Top tips from top brands

Video Strategy

Making corporate videos: Top tips from top brands

The quality and compatibility of your corporate videos determines the level of public engagement you enjoy.

Apr 2016 · 6 min read

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