- People Stories |
- 5 min read
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International Women’s Day (IWD) is a powerful opportunity for brands to celebrate, inspire, and drive meaningful conversations around gender equality. While the themes change each year, video remains a strong medium to communicate how brands are embracing inclusion. Video content plays a crucial role in amplifying these messages, engaging audiences, and positioning brands as leaders in diversity and inclusion.
At 90 Seconds, we empower businesses to create impactful video content at scale. Here are some content ideas based on the most-watched International Women’s Day videos of 2024, along with two standout examples from our own clients, Cushman & Wakefield and Standard Chartered Bank.
Qatar Airways’ campaign honored women who break barriers and soar high. A similar employee spotlight video can be a powerful way to showcase the achievements of women in your organization.
💡 Video Idea:
Mercedes-Benz’s campaign highlighted women excelling in traditionally male-dominated fields. This theme resonates with industries like tech, finance, and engineering.
💡 Video Idea:
This campaign focused on the urgent need to invest in women’s leadership and economic participation.
💡 Video Idea:
The 2024 IWD theme, Inspire Inclusion, calls for organizations to actively create diverse and inclusive workplaces.
💡 Video Idea:
A strong leadership message can set the tone for a company’s commitment to gender equality.
💡 Video Idea:
Cushman & Wakefield created this video to celebrate International Women’s Day, featuring women from their offices across the globe. The tagline also smartly tied into their overarching brand campaign, Life Is What We Make It. The video included one shoot each in London, Boston, New York, and San Francisco, providing an inspiring global perspective.
💡 Video Idea:
Standard Chartered Bank took the approach of compiling existing footage from various initiatives—including Futuremakers, their Liverpool FC partnership, the WOW Foundation, and internal programs—to celebrate IWD. The final edit featured footage from Singapore, Hong Kong, and Kenya, highlighting their global commitment to gender equality.
💡 Video Idea:
Whether you’re filming in one office or across multiple locations, our platform makes it easy to create high-quality video content at scale. Which video idea resonates with your brand? Let’s bring your vision to life this International Women’s Day! 💜
Get in touch with us today to chat about your next project.
Get in touch with us today to chat about your next project.
90 Seconds
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Help–Display a list of available voice commands
Hide help–Hide a list of available voice commands
Scroll down–Scroll page down 200 px
Scroll up–Scroll page down 200 px
Go to top–Scroll page to top
Go to bottom–Scroll page to bottom
Tab–Move to next interactive element
Tab back–Move to previous interactive element
Show numbers–Show numbers for interactive elements
Number ... –Click on element number...
Hide numbers–Hide numbers for interactive elements
Clear input–Clear selected text field
Enter–Click on the selected element
Reload–Reload page
Stop–Stop speech recognition
Exit–Disable voice navigation mode