7 Inspiring International Women’s Day Content Ideas for Your Brand in 2025

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International Women’s Day (IWD) is a powerful opportunity for brands to celebrate, inspire, and drive meaningful conversations around gender equality. While the themes change each year, video remains a strong medium to communicate how brands are embracing inclusion. Video content plays a crucial role in amplifying these messages, engaging audiences, and positioning brands as leaders in diversity and inclusion.

At 90 Seconds, we empower businesses to create impactful video content at scale. Here are some content ideas based on the most-watched International Women’s Day videos of 2024, along with two standout examples from our own clients, Cushman & Wakefield and Standard Chartered Bank.

Elevating Women in the Workplace – Inspired by Qatar Airways’ Tribute to Women

Qatar Airways’ campaign honored women who break barriers and soar high. A similar employee spotlight video can be a powerful way to showcase the achievements of women in your organization.

💡 Video Idea:

• Feature interviews with female employees across different roles, sharing their career journeys, challenges, and inspirations.
• Include testimonials from leaders on how your company supports women’s career growth.
• Use dynamic visuals, behind-the-scenes moments, and powerful storytelling to create an emotional connection.

Driving Change in Male-Dominated Industries – Inspired by Mercedes-Benz’s ‘Be One of Many’

Mercedes-Benz’s campaign highlighted women excelling in traditionally male-dominated fields. This theme resonates with industries like tech, finance, and engineering.

💡 Video Idea:

• Feature a day in the life of female leaders or rising stars within your company.
• Show how your organization fosters gender diversity in STEM or leadership roles.
• Create a mini-documentary series where women share their career milestones and advice for the next generation.

Investing in Women for a Better Future – Inspired by UN Women’s ‘Invest in Women, Accelerate Progress’

This campaign focused on the urgent need to invest in women’s leadership and economic participation.

💡 Video Idea:

• Showcase your company’s initiatives that support women—from mentorship programs to policies that promote work-life balance.
• Highlight your CSR efforts that empower women in underserved communities through scholarships, training, or funding.
• Use animated explainer videos to visualize the impact of investing in women on society and the economy.

The Meaning of Inclusion – Inspired by Office Holidays’ ‘Inspire Inclusion’

The 2024 IWD theme, Inspire Inclusion, calls for organizations to actively create diverse and inclusive workplaces.

💡 Video Idea:

• Create a social experiment video where employees discuss what inclusion means to them.
• Film roundtable discussions with male and female employees sharing how they can work together to create a more inclusive culture.
• Feature short-form, shareable clips for social media with inspiring quotes and soundbites.

A Leadership Message that Drives Impact – Inspired by the UN Secretary-General’s Address

A strong leadership message can set the tone for a company’s commitment to gender equality.

💡 Video Idea:

• Have your CEO or leadership team share their commitment to gender parity in a heartfelt video message.
• Include key company stats on diversity progress and future goals.
• Keep it short and engaging—no longer than 90 seconds (yes, we love that number 😉).

Real Stories from Real Women – Inspired by Cushman & Wakefield’s ‘Life Is What She Makes It’

Cushman & Wakefield created this video to celebrate International Women’s Day, featuring women from their offices across the globe. The tagline also smartly tied into their overarching brand campaign, Life Is What We Make It. The video included one shoot each in London, Boston, New York, and San Francisco, providing an inspiring global perspective.

💡 Video Idea:

• Capture authentic employee stories that highlight achievements, career growth, and personal journeys.
• Showcase women in leadership and their impact on the company’s culture.
• Consider tying in any overarching campaigns if relevant.
• Produce both full-length and social media versions (16:9 and 9:16) to maximize reach and engagement.

Bringing Women’s Initiatives Together: A Global Celebration by Standard Chartered Bank

Standard Chartered Bank took the approach of compiling existing footage from various initiatives—including Futuremakers, their Liverpool FC partnership, the WOW Foundation, and internal programs—to celebrate IWD. The final edit featured footage from Singapore, Hong Kong, and Kenya, highlighting their global commitment to gender equality.

💡 Video Idea:

• If you already have strong video content, consider creating an impactful montage that connects different initiatives under a unified theme.
• Use voiceovers and graphics to tie the story together and enhance emotional resonance.
• Optimize for multi-channel distribution (internal comms, LinkedIn, YouTube, Instagram).

Make Your International Women’s Day Video Stand Out

Whether you’re filming in one office or across multiple locations, our platform makes it easy to create high-quality video content at scale. Which video idea resonates with your brand? Let’s bring your vision to life this International Women’s Day! 💜

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