Blog · Category
Video Shoot
27 articles
Video Strategy
Why videocasts and podcasts are still dominating B2B marketing in 2025?
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Jan 2025 · 5 min read
Enterprise
Continuous creation: The answer to video consumption demands
Continuous creation is the way you can keep up with the insatiable demand for fresh, relevant, and localized video content.
Mar 2024 · 10 min read
Product
The catch 22 of 23 - creating more with less
Economically, times are tough with the world in another recession. Brands, businesses and consumers are looking to cut costs wherever and however they can.
Feb 2023 · 9 min read
Video Strategy
Advertising across key calendar moments
Creating video campaigns that cut through the clutter.
Jan 2023 · 10 min read
Video Strategy
Creating video content that communicates cross culturally
Crafting content that communicates and resonates with audiences across different cultures in the modern landscape is not only important, it’s essential.
Jan 2023 · 6 min read
Video Strategy
Why outsourcing is the solution to advertising agency's issues in 2023
In 2023, agency life comes with a complex set of challenges - more complex, arguably, than we’ve ever seen before.
Dec 2022 · 6 min read
Video Strategy
Taking the complexity out of video making
With cloud-based services prevalent globally, producing video content in the cloud removes the physical barriers that traditional production companies face.
Nov 2022 · 9 min read
Video Strategy
What is the optimal length for video to maximise engagement?
Learn the optimal video length for marketing success. Discover how to maximize audience engagement with your videos.
Nov 2022 · 8 min read
Product
Hyperlocal content campaigns on a global scale
How to execute global video campaign both simultaneously and successfully.
Sep 2022 · 15 min read
Video Strategy
7 proven best practices for video marketing
To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.
Feb 2022 · 13 min read
Video Strategy
Video marketing trends you need to know
Read all about this year's video making trends, how to include it in your video marketing strategy and which 90 Seconds content types to use.
Feb 2022 · 15 min read
Video Strategy
5 tips for having a successful virtual event - 90 Seconds
Planning and producing a Virtual Event can be challenging, so here are 5 tips to set your event up for success.
Jan 2021 · 7 min read
Video Strategy
How video production will boost a post-COVID-19 tourism industry - for hotels and more
Introducing 360-degree videos, and our take on how this specific video production technology will boost a post-COVID-19 tourism industry.
Aug 2020 · 8 min read
Video Strategy
How to adapt your video content creation strategy during coronavirus? - 90 Seconds
We’d like to share insights on how we can best support you through this period using the ever innovative power of video during Coronavirus.
Apr 2020 · 10 min read
Video Strategy
How video can influence travel-spend decisions - 90 Seconds
Travel industry has been quick to woo wide-eyed travel bugs with video content of bustling cities and mouth-watering local cuisines.
Sep 2019 · 6 min read
Video Strategy
Top 3 creative video trends that will define the future
As video advertisement is getting popular, we wanted to share with you a list of key video trends we think are likely to define the future.
Jun 2019 · 3 min read
Video Strategy
Why quality video depends on your definition of ‘quality’?
What's a quality content that generates customers? To understand how to create one, we first need to understand the definition of ‘quality’.
May 2018 · 3 min read
Video Strategy
What a difference a year makes for our creator community
2017 was an amazing year at 90 Seconds and our Creator community - all focused on to build the world’s best video production platform.
Apr 2018 · 2 min read
Video Strategy
Getting started: The right camera for a shooter
Get tips for starting out as a photographer or shooter for fun or for business and make sure you have the right camera to get started.
May 2017 · 6 min read
Video Strategy
Shooting talking-head videos for your company
Talking-head videos are getting popular, especially for interviews. Here is our guideline for how to shoot the perfect talking-head video.
Feb 2017 · 4 min read
Video Strategy
Why you should use video in your marketing campaigns
Find out why you should be using video as a key component of your marketing campaigns.
Dec 2016 · 5 min read
Video Strategy
Identifying your target audience - 90 Seconds
There are many ways to research your target audience. Insight is a very powerful tool to gather a sample of your target audience.
Nov 2016 · 3 min read
Video Strategy
How to promote your video online
Let's look at how to promote your video out there, increase your shares, interactions and the sales conversion that you want to follow.
Nov 2016 · 2 min read
Video Strategy
Managing drop offs in videos
Managing Drop Offs in Videos
Oct 2016 · 2 min read
Video Strategy
Stats for 2016 video trends
Do you know that 93% of marketers use video for online marketing, sales or communication.
Oct 2016 · 1 min read
Product
Six upcoming YouTube video marketing strategies you need to know
Effective YouTube video marketing strategy means being able to keep up with the transitions. Here are some tips that you can use.
Jul 2016 · 5 min read
Video Strategy
Business videos on YouTube: 20 actionable steps to get you started
YouTube video marketing and business videos can add a vital dimension to your brand’s reach across the Internet.
Apr 2016 · 5 min read