Blog · Category
Continuous Creation
27 articles
Video Strategy
How to choose a video production agency in Singapore
Choosing a video production agency in Singapore: the partner types, the org chart, rate cards, the questions to ask, and the contract red flags to catch first.
Jul 2026 · 14 min read
Video Strategy
Social media video in Singapore: a brand's playbook
How Singapore brands produce platform-native social media video with local creators: what to make, how one shoot feeds every channel, and staying on brand.
Jul 2026 · 6 min read
Video Strategy
Global video production: how brands make video in 100+ countries
How global brands produce consistent video across many countries: the three operating models, the major production hubs, real platform costs, and how to hold one brand standard in every market.
Jun 2026 · 13 min read
Video Strategy
The real value of long-form video content
Short-form gets the clicks. Long-form video content builds authority, earns trust, and feeds every other channel. Here is why it pays back.
Jun 2026 · 7 min read
Product
11 inspiring Earth Day content ideas for your brand in 2025
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Mar 2025 · 5 min read
Product
The future of content marketing: Why video and animation are non-negotiable?
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Dec 2024 · 5 min read
Product
Driving marketing success through continuous creation: Benefits and best practices
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Oct 2024 · 5 min read
Product
Easy content planning for 2025 for cMOs
Overcome the complexities of content planning for enterprise brands. Explore the cost-efficient and scalable approach offered by 90 Seconds' productization solution.
Oct 2024 · 5 min read
Product
Maintaining high-quality video production on tight budgets
Discover actionable strategies for maintaining high-quality video production during budget cuts. Learn how to optimize ROI and keep brand consistency intact, even with reduced resources. Explore cost-effective solutions for creating impactful video content without compromising your brand message.
Oct 2024 · 5 min read
Video Strategy
The power of authenticity-building a genuine brand identity through real stories
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Sep 2024 · 5 min read
Product
Harnessing global talent for local impact: CMO strategies for outsourcing international video production
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Jul 2024 · 5 min read
Video Strategy
Empowering your teams to create consistent, high quality video through productization
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
May 2024 · 10 min read
Product
How to manage global video production sustainably
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
May 2024 · 7 min read
Product
The catch 22 of 23 - creating more with less
Economically, times are tough with the world in another recession. Brands, businesses and consumers are looking to cut costs wherever and however they can.
Feb 2023 · 9 min read
Video Strategy
Taking the complexity out of video making
With cloud-based services prevalent globally, producing video content in the cloud removes the physical barriers that traditional production companies face.
Nov 2022 · 9 min read
Product
Hyperlocal content campaigns on a global scale
How to execute global video campaign both simultaneously and successfully.
Sep 2022 · 15 min read
Video Strategy
Video marketing 101 | What’s your type?
Video marketing has experienced exponential growth, and with 9/10 consumers wanting to see more videos, today’s consumer is hungry for content.
Jun 2022 · 15 min read
Video Strategy
Why video is the sharpest tool in a B2B marketers’ toolbox
B2B marketing is a different ball game, it requires a unique skillset, greater tenacity and a higher level of strategy and patience than B2C.
May 2022 · 9 min read
Video Strategy
7 proven best practices for video marketing
To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.
Feb 2022 · 13 min read
Video Strategy
Video marketing trends you need to know
Read all about this year's video making trends, how to include it in your video marketing strategy and which 90 Seconds content types to use.
Feb 2022 · 15 min read
Video Strategy
Creatively leverage your video footage
As 90 Seconds, here is our guideline with everyday tricks for how to capture a high-quality footage and plan ahead to get the most out of it.
Aug 2019 · 4 min read
Video Strategy
Top 3 creative video trends that will define the future
As video advertisement is getting popular, we wanted to share with you a list of key video trends we think are likely to define the future.
Jun 2019 · 3 min read
Video Strategy
Video production trends
From corporate videos to branded commercials, the following current video production trends have been making the rounds.
Oct 2016 · 4 min read
Product
Six upcoming YouTube video marketing strategies you need to know
Effective YouTube video marketing strategy means being able to keep up with the transitions. Here are some tips that you can use.
Jul 2016 · 5 min read
Video Strategy
Creating animated videos: How to impact your story with animation
Creating an animation that people can't stop talking about is great, but it's also critical to keep sight of the narratives.
May 2016 · 5 min read
Video Strategy
10 YouTube video ideas for your business
Once considered a mere repository for the world's cat videos, YouTube has become an ideal platform for business promotions.
Apr 2016 · 13 min read
Product
Video localization: 7 things you need to consider
Online video is growing like crazy all around the world, and with this growth comes with new challenges for brands and marketers.
Jan 2016 · 4 min read