How to Manage Global Video Production Sustainably

Jonathan Yohanes
1 year ago・7 min read

Global Video Production Can Be Sustainable

In today’s rapidly evolving business landscape, corporations are increasingly embracing sustainability as a core principle guiding their operations. As the world witnesses a paradigm shift towards environmentally conscious practices, the demand for sustainable solutions in every aspect of business, including video production, is more pressing than ever.

Outsourcing video production has long been a favored strategy for large corporations seeking cost-effective solutions. However, traditional approaches often come with significant environmental costs, including extensive travel and carbon emissions. With the rise of the sustainability movement, corporations are now faced with the challenge of reconciling their outsourcing practices with societal expectations for eco-friendly operations.

In this article, we delve into the transformative potential of managing global video production sustainably. We explore how companies can mitigate their carbon footprint, support local economies, and meet societal expectations for environmental responsibility. Specifically, we will examine how innovative platforms like 90 Seconds are revolutionizing the landscape of video production outsourcing, offering corporations a sustainable alternative that aligns with their environmental goals while maintaining operational efficiency and cost-effectiveness. Join us as we embark on a journey towards sustainable solutions in global video production.

The Challenges of Global Video Production

Outsourcing video production on a global scale has long been a common practice for large corporations seeking to create high-quality content efficiently. However, this traditional approach comes with its own set of challenges, particularly in terms of sustainability.

Traditionally, global video production has involved extensive travel for shoots, with teams jet-setting across the world to capture footage. This not only incurs significant costs but also leaves a substantial carbon footprint, contributing to environmental degradation.

The carbon emissions associated with air travel, as well as the logistical challenges of coordinating shoots across multiple locations, have raised concerns about the environmental sustainability of traditional video production methods.

As societal expectations for eco-friendly business practices continue to rise, corporations are under increasing pressure to find sustainable alternatives for their video production needs. This necessitates a shift away from the conventional model towards more environmentally conscious approaches.

Sustainable Solutions in Video Production

In response to the challenges posed by traditional outsourcing practices in video production, there is a growing demand for sustainable solutions. Companies are seeking alternatives that not only meet their production needs but also align with their environmental goals.

One such solution gaining traction is the use of platforms like 90 Seconds. These platforms offer innovative approaches to video production that prioritize sustainability without compromising on quality or efficiency. By leveraging technology, companies can now tap into a global network of creators and resources situated local to the shoot location, hereby eliminating the need for extensive travel.

Through outsourcing video production to platforms like 90 Seconds, companies can significantly reduce their carbon footprint. By minimizing travel-related emissions and logistical complexities, these platforms offer a more environmentally friendly approach to creating content.

Moreover, sustainable video production practices can also have economic benefits. By supporting local creators and economies, companies can contribute to community development while reducing costs associated with travel and logistics.

Benefits of Sustainable Video Production

Sustainable video production methods contribute to environmental conservation by minimizing the need for extensive travel. This reduction in travel-related emissions helps mitigate the company’s overall environmental impact and aligns with the global movement towards eco-conscious practices.

Additionally, outsourcing video production through sustainable platforms like 90 Seconds fosters economic growth at the local level. By tapping into a diverse network of creators worldwide, companies can support local talent and economies, promoting job opportunities and community development.

Furthermore, sustainable video production practices often translate into cost savings for companies. By eliminating the need for extensive travel and logistical coordination, companies can streamline their production processes and allocate resources more efficiently. This not only reduces operational expenses but also enhances the company’s bottom line.

Continuous Creation: Driving Sustainable Global Video Production

Continuous Creation supports sustainable video production by reducing environmental impact while maintaining high content output. By leveraging local creators, brands minimize the need for travel and lower their carbon footprint. This model also promotes asset reuse and digital collaboration, ensuring efficient workflows that align with corporate responsibility goals. Continuous Creation allows businesses to engage their audience consistently while meeting sustainability objectives, proving that frequent, high-quality content and eco-friendly practices can go hand in hand.

How 90 Seconds Supports Sustainable Video Production

Real-world examples highlight the transformative impact of sustainable practices in outsourcing video production, with platforms like 90 Seconds leading the way in facilitating eco-friendly solutions.

Cisco, operating in the Asia Pacific, Japan, and Greater China regions, sought to enhance their promotional video creation process. By collaborating with 90 Seconds, they transformed their approach, prioritizing content creation over on-site project management. This shift led to a smoother experience for both partners and customers. With 90 Seconds, they accessed a diverse pool of talented creators, from storyboard writers to videographers, enabling them to execute projects efficiently. Notably, the partnership with 90 Seconds not only ensured exceptional quality but also facilitated continuous improvement in storytelling techniques.

In another collaboration example with 90 Seconds, EY revolutionized video production by tapping into over 24 global production days and completing 13 separate productions across 11 cities within 12 months. With a single point of contact, they streamlined operations, accessing assets easily and ensuring consistency. By leveraging local talent, they not only reduced travel emissions but also captured authentic footage tailored to diverse markets. This partnership with 90 Seconds highlights the efficiency of collaboration and technology in meeting modern business demands.

These case studies underscore the effectiveness of sustainable video production practices enabled by platforms like 90 Seconds. By embracing sustainable outsourcing methods, companies can achieve their production goals while minimizing environmental impact and maximizing efficiency.

You can embrace your own sustainable video production

Adopting sustainable practices in outsourcing video production through platforms like 90 Seconds offers companies a strategic advantage. By reducing carbon footprints, supporting local economies, and improving operational efficiencies, businesses can meet video production needs while aligning with environmental goals. Embracing sustainable video production is not just a responsibility but also a pathway to success in a rapidly evolving business landscape.

As you navigate the ever-changing demands of the market, consider the transformative potential of sustainable video production. With 90 Seconds as your partner, you not only fulfill your production requirements but also contribute to a greener, more sustainable future. Let’s work together to redefine video production, one sustainable step at a time.

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