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As Cisco ventures into filming customer stories in bustling metropolises or remote corners of the world, they encounter logistical hurdles that challenge traditional video production methods. Managing every aspect of video projects, from crew travel arrangements to on-location shoot coordination, proves to be time-consuming for the Communications team.
Countries
12
Cities
23
Videos Created
259
Number of Creators
141
Brand’s brief
Cisco, a trailblazer in networking and technology solutions, has consistently redefined the boundaries of connectivity on a global scale. Despite the complexities of cultural nuances and logistical challenges, Cisco aims to show how critical its secure connectivity services are through impactful customer story videos.
Brand’s objective
Showcase the diverse narratives of its customers and partners across various regions, from bustling cities to remote locations, in the most efficient way possible.
The challenge
Shooting videos across the globe, from Australia to Vietnam, presents logistical challenges. The communications team at Cisco based at Singapore headquarters would have to manage every video project, organize travel for the crew, run each shoot on location, and then manage the editing process. Cisco was looking for a way to minimize the need for on-site project management, while still maintaining the speed and high quality of video content creation.
90 Seconds Solution
With 90 Seconds' extensive network of Creator Partners spanning the globe, Cisco was able to use the platform to orchestrate shoots in diverse locations, from Bangalore, India to Seoul, South Korea, Tokyo, Japan to Wellington, New Zealand. 90 Seconds seamlessly facilitates coordination for their video creation projects. This partnership empowers Cisco to produce a wide range of captivating videos, spotlighting everything from multinational companies to SMBs, and sharing their narratives on a global scale.
