Promoting the Great Journeys of New Zealand
Great Journeys New Zealand is a tourism brand offering unforgettable train journeys through New Zealand's most iconic landscapes. They partnered with 90 Seconds to create captivating promotional videos that showcase the magic of their train experiences.
The challenge
Capturing majestic landscapes, journey emotions, and subtle nuances while ensuring content resonated with viewers was colossal. Great Journeys needed visually stunning, evocative, and engaging material scaled across multiple promotional campaigns and platforms.
Brand's objective
Amplify tourism offerings to make them irresistible worldwide. Create promotional content showcasing serene beauty and journey essence, capturing emotion and engagement to drive traveller interest across all marketing channels.
90 Seconds Solution
Leveraged 90 Seconds' creative network and platform to produce high-quality videos capturing TranzAlpine train grandeur. Enabled Great Journeys to scale video content across campaigns with consistency, quality, and messaging—all cost-effectively without compromising visual appeal.
The outcome
Partnership resulted in promotional videos doing justice to New Zealand's awe-inspiring journeys. Through captivating content, they invited viewers on unforgettable adventures, positioning Great Journeys on a growth trajectory and enchanting travellers worldwide.
Videos created for Great Journeys New Zealand
Great Journeys New Zealand — case study video
Great Journeys New Zealand — case study video
“90 Seconds made a high quality, on brand video with incredible drone footage which we loved! So easy to deal with, definitely recommend!”
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