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La colaboración entre Great Journeys New Zealand y 90 Seconds dio como resultado unos vídeos promocionales que hacían justicia a los asombrosos Grandes Viajes de Nueva Zelanda. A través de contenidos cautivadores, no se limitaban a promocionar viajes en tren, sino que invitaban a los espectadores a embarcarse en una aventura inolvidable. Con 90 Seconds a su lado, Great Journeys New Zealand se encamina hacia una trayectoria de crecimiento, garantizando que su negocio turístico prospere y siga encantando a viajeros de todo el mundo.
Países
1
Ciudades
6
Vídeos creados
61
Número de creadores
20
Resumen de la marca
Great Journeys New Zealand isn’t just about transportation; it’s about experiences. With their tourism brand, the Great Journeys of New Zealand, Great Journeys New Zealand aimed to showcase New Zealand’s breathtaking landscapes and deliver unforgettable adventures. To effectively communicate the magic of these journeys, particularly the iconic TranzAlpine train’s voyage through the South Island, they required a promotional strategy as captivating as the rides themselves.
Objetivo de la marca
Great Journeys New Zealand’s goal was to amplify their tourism offerings, making them irresistible to travellers worldwide. They wanted to create promotional content that not only showcased the serene beauty of the landscapes but also captured the essence and emotion of the journeys. Given the influential nature of video content, it became evident that visually stunning videos would be pivotal in achieving this.
El reto
Captar los majestuosos paisajes, los sutiles matices del viaje y garantizar que la emoción resonara en los espectadores fue una tarea colosal. Great Journeys New Zealand necesitaba contenidos que no solo fueran estéticamente agradables, sino también evocadores y atractivos. Además, el reto de escalar este contenido para varias campañas promocionales a través de diferentes plataformas era formidable.
90 Seconds Solución
Enter 90 Seconds, with its vast network of creative professionals and a state-of-the-art platform tailored for seamless video production. Partnering with Great Journeys New Zealand, they embarked on producing high-quality videos that mirrored the grandeur of the Great Journeys of New Zealand. With 90 Seconds’ expertise, the mesmerising journey of the TranzAlpine train was brought to life, capturing every twist, turn, and breathtaking vista.
The collaboration enabled Great Journeys New Zealand to effectively scale their video content across different campaigns, ensuring consistency in quality and messaging. Moreover, by tapping into 90 Seconds’ platform, Great Journeys New Zealand could produce this content in a cost-effective manner without compromising on the visual appeal.
Vídeos creados para Great Journeys New Zealand
