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La collaborazione tra Great Journeys New Zealand e 90 Seconds ha dato vita a video promozionali che hanno reso giustizia agli straordinari Great Journeys of New Zealand. Attraverso contenuti accattivanti, non si sono limitati a promuovere i viaggi in treno, ma hanno invitato gli spettatori a imbarcarsi in un'avventura indimenticabile. Con 90 Seconds al loro fianco, Great Journeys New Zealand si è avviata su una traiettoria di crescita, assicurando che la sua attività turistica prosperi e continui a incantare i viaggiatori di tutto il mondo.
Paesi
1
Città
6
Video creati
61
Numero di creatori
20
Il brief del marchio
Great Journeys New Zealand isn’t just about transportation; it’s about experiences. With their tourism brand, the Great Journeys of New Zealand, Great Journeys New Zealand aimed to showcase New Zealand’s breathtaking landscapes and deliver unforgettable adventures. To effectively communicate the magic of these journeys, particularly the iconic TranzAlpine train’s voyage through the South Island, they required a promotional strategy as captivating as the rides themselves.
Obiettivo del marchio
Great Journeys New Zealand’s goal was to amplify their tourism offerings, making them irresistible to travellers worldwide. They wanted to create promotional content that not only showcased the serene beauty of the landscapes but also captured the essence and emotion of the journeys. Given the influential nature of video content, it became evident that visually stunning videos would be pivotal in achieving this.
La sfida
Catturare i paesaggi maestosi, le sottili sfumature del viaggio e garantire che l'emozione risuoni con gli spettatori è stato un compito colossale. Great Journeys New Zealand aveva bisogno di contenuti non solo esteticamente gradevoli, ma anche evocativi e coinvolgenti. Inoltre, la sfida di scalare questi contenuti per varie campagne promozionali su diverse piattaforme era formidabile.
90 Seconds Soluzione
Enter 90 Seconds, with its vast network of creative professionals and a state-of-the-art platform tailored for seamless video production. Partnering with Great Journeys New Zealand, they embarked on producing high-quality videos that mirrored the grandeur of the Great Journeys of New Zealand. With 90 Seconds’ expertise, the mesmerising journey of the TranzAlpine train was brought to life, capturing every twist, turn, and breathtaking vista.
The collaboration enabled Great Journeys New Zealand to effectively scale their video content across different campaigns, ensuring consistency in quality and messaging. Moreover, by tapping into 90 Seconds’ platform, Great Journeys New Zealand could produce this content in a cost-effective manner without compromising on the visual appeal.
Video creati per Grandi Viaggi Nuova Zelanda
