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Text animation is a frequently utilized after effect of video production which helps to effectively keep the viewer’s attention, make transitions between general topic areas more engaging and/or highlight any critical information being conveyed.
Text animators are responsible for the creation of such animated text, which typically travels across the screen or moves in a particular pattern of motion (although in some cases the text may appear and remain in one section of the screen).
A text animator may utilize a variety of software programs to create the desired animation; 3D modeling and 3D animation programs are popular options that produce similar but unique effects.
JavaScript may be used to animate HTML text or a separate piece of streaming media may be embedded into the video to produce the moving text.
The role of the text animator includes selecting the most appropriate program to achieve the overall effect expressed by the director of the production.
He or she will typically work closely with other members of the video production team to ensure all components of the video come together as planned, and in a timely manner.
Determine which types of special effects and patterns of motion will most effectively achieve the results expressed by the director of the video production.
The ability to make text rotate, morph, utilize inverse kinematics, move along a particular curve, come to rest in the center of the screen, change texture and much more lies in the hands of the text animator and the number of variations in style is virtually limitless.
Ensure the timely completion of any required text animation to allow the entire production team to remain on schedule.
Text animators must promptly relay any challenges or issues that could compromise deadlines to the director of the project and should be willing to work extra hours and/or make last minute adjustments on their components of the video as needed.
Determine which fonts and/or other special effects (such as bold, italics, etc.) will be most effective at capturing and holding the viewer’s interest throughout the animation sequence.
Color will also be an important factor to consider as the text must be highly legible when viewed in contrast to other components of the screen but must also fit the mood and setting desired by the video’s director.
Evaluate which available software options could achieve the desired effects and determine which is ultimately most appropriate to use in each situation.
Vector-based graphical programs utilize algorithms to move text along a path selected by the text animator at a defined rate, while 3D modeling programs place a 3D version of each letter in the selected location on the screen at the programmed kerning and spacing rates.
Simpler options are generally included in most office suite software packages and may be appropriate for lower budget or basic projects.
Get in touch with us today to chat about your next project.
Get in touch with us today to chat about your next project.
90 Seconds
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Help–Display a list of available voice commands
Hide help–Hide a list of available voice commands
Scroll down–Scroll page down 200 px
Scroll up–Scroll page down 200 px
Go to top–Scroll page to top
Go to bottom–Scroll page to bottom
Tab–Move to next interactive element
Tab back–Move to previous interactive element
Show numbers–Show numbers for interactive elements
Number ... –Click on element number...
Hide numbers–Hide numbers for interactive elements
Clear input–Clear selected text field
Enter–Click on the selected element
Reload–Reload page
Stop–Stop speech recognition
Exit–Disable voice navigation mode