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Jonathan Yohanes
2 weeks ago・5 min read
2 weeks ago・5 min read
In today’s attention economy, customer stories are more than just content, they’re proof. They’re how brands build trust, accelerate sales, and scale credibility across markets. But creating customer story videos at scale can feel overwhelming without a clear process.
That’s why we developed the Customer Stories Framework, a strategic and repeatable structure designed to help you produce authentic stories efficiently and repurpose them across industries, regions, and product lines.
Why a Framework Matters for Customer Story Videos
Great customer stories don’t happen by chance. They follow a structure that keeps them authentic, compelling, and consistent even when scaled globally. Our framework empowers brands to:
- Tell stories that truly resonate with their audience
- Produce content cost-effectively using repeatable formats
- Maximize return on investment by repurposing assets
- Maintain brand consistency while localizing messages
The Building Blocks of the Customer Stories Framework
1. Local Customer Story
The foundation of the framework. Each customer story video features one customer, in one location, sharing their experience with a specific product or service. These raw, authentic narratives build trust and humanize your brand.
2. Industry Customer Showcase Video
Multiple customer stories from the same sector are combined to create a high-impact video focused on one industry. These are ideal for demand generation and sales enablement campaigns targeting vertical markets.
3. Regional Customer Showcase Video
Customer stories from across a specific region such as North America, EMEA, or APAC are curated into a localized narrative. These videos allow brands to connect with regional audiences while reinforcing global presence.
4. Product/Service Feature Video
When you want to showcase one product or service through different customer lenses, this format ties together segments from various industries and locations. It demonstrates versatility and value in one powerful piece.
5. Hero Customer Story Video
This is the flagship format a high-production story that blends insights from multiple customers, products, and markets. Hero videos are designed for brand campaigns, events, and global launches, showcasing the full impact of your solutions.
Scale Proof, Not Spend
The beauty of the Customer Stories Framework lies in its efficiency. Rather than creating every video from scratch, you build a library of modular stories that can be reused and repurposed in new ways.
This means:
- Lower production costs
- Faster turnaround times
- More value from every shoot
- Higher impact across marketing and sales
Built for Global Brands
The framework is built to support global teams. With a repeatable format, consistent narrative structure, and modular approach, you can scale customer story videos worldwide all while maintaining a cohesive brand identity.
It also supports different delivery formats, from fully scripted to completely organic, depending on your customer’s comfort and the complexity of your message.
Our Smart Ways to Maximize Your Customer Story Videos
Customer stories are powerful. But they can do more than just sit on a testimonial page. Here’s how we get more value from every shoot.
1. Create Original Customer Story Videos
Capture real customers sharing real results. Authentic stories build trust and make your brand relatable.
2. Edit Industry or Regional Showcases
Repurpose existing footage to spotlight specific industries or regions. Perfect for targeted campaigns or localized marketing.
3. Create Product or Service Feature Videos
Combine clips from various stories to highlight one product or service across different use cases. Ideal for sales enablement or product pages.
4. Build a Hero Customer Story Video
Curate the best footage across industries, regions, and offerings to craft a high impact brand narrative.
We have our own Customer Stories Framework to help brands do exactly this. Start with one Customer Story, then build a library of them. You can then create multiple videos for different audiences, regions, and goals by repurposing the footage and edits.
See the Framework in Action
A standout example is Behind the Menu: Junglii. This story showcases the rich, sensory experience of a restaurant through cinematic visuals and authentic storytelling. Shot on location, the video explores the essence of the brand, diving into the vision, people, and culture behind the scenes. It’s a compelling regional brand film crafted to resonate with a local audience, while reinforcing a broader brand identity that’s globally relevant and emotionally engaging.
Want to see how global brands are turning real customer experiences into high-impact marketing content?
Watch real stories in action and discover how customer videos can build trust, drive engagement, and support every stage of the buyer journey.
Ready to turn your happiest customers into your most powerful marketing engine?
Get started with customer story videos today.
Want to create epic videos?
Get in touch with us today to chat about your next project.
