Blog · Category
Customer Stories
17 articles
Enterprise
2026 B2B video marketing trends
Discover the 2026 video trends transforming B2B marketing, including insights on formats and platforms for effective engagement.
Dec 2025 · 5 min read
Enterprise
Introducing our customer stories framework: Scalable, strategic, and proven.
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Jun 2025 · 5 min read
Enterprise
How to make a great customer story that sells
Learn how customer stories build trust and drive conversions by showcasing real experiences and authentic narratives.
May 2025 · 5 min read
Enterprise
Why customer stories are essential?
Discover how Customer Stories can drive conversions and influence B2B decisions through real voices and experiences.
May 2025 · 5 min read
Enterprise
Authenticity wins: Why real voices are your most powerful B2B marketing tool
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
Apr 2025 · 5 min read
Enterprise
How to lock in your customers for a standout customer story
Make the process of booking customer stories seamless and rewarding. Learn strategies to capture authentic testimonials that showcase your brand's value and resonate with your audience.
Nov 2024 · 5 min read
Enterprise
Best practice for capturing customer stories
The 90 Seconds Blog is where we gather news and stories about video production, interviews with creators, insightful content and much more.
May 2024 · 7 min read
Enterprise
Continuous creation: The answer to video consumption demands
Continuous creation is the way you can keep up with the insatiable demand for fresh, relevant, and localized video content.
Mar 2024 · 10 min read
Video Strategy
Common criteria for creating award-winning video campaigns that cut through the clutter
In today’s fast-paced working environment, finding the time to enter that aforementioned work into industry awards is altogether another challenge.
Oct 2022 · 10 min read
Enterprise
The impact of customer stories: Converting customer to advocate
Explore the power of customer stories and discover why they can significantly influence purchasing decisions across all sectors.
Aug 2022 · 9 min read
Video Strategy
Why video should be the first consideration for your fintech marketing strategy
How video cuts through the noise, drives ROI and what categories to employ for best effect.
Jul 2022 · 12 min read
Video Strategy
Video marketing 101 | What’s your type?
Video marketing has experienced exponential growth, and with 9/10 consumers wanting to see more videos, today’s consumer is hungry for content.
Jun 2022 · 15 min read
Video Strategy
Why video is the sharpest tool in a B2B marketers’ toolbox
B2B marketing is a different ball game, it requires a unique skillset, greater tenacity and a higher level of strategy and patience than B2C.
May 2022 · 9 min read
Video Strategy
International Women’s Day: #BreakTheBias in 90 Seconds
To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.
Mar 2022 · 14 min read
Video Strategy
7 proven best practices for video marketing
To drive results and connect with consumers, follow these 7 best practice video making tips from the world’s leading video creation platform.
Feb 2022 · 13 min read
Video Strategy
How video production will boost a post-COVID-19 tourism industry - for hotels and more
Introducing 360-degree videos, and our take on how this specific video production technology will boost a post-COVID-19 tourism industry.
Aug 2020 · 8 min read
Video Strategy
Creatively leverage your video footage
As 90 Seconds, here is our guideline with everyday tricks for how to capture a high-quality footage and plan ahead to get the most out of it.
Aug 2019 · 4 min read