The Death of the Rate Card: How 90 Seconds Delivers Consistent, Scalable Pricing in a Global Economy

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Table of content
  1. Introduction
  2. A New Approach to Global Pricing
  3. Leveraging Local Creators for Price Efficiency
  4. Scaling with 90 Seconds: Consistent Pricing Across Regions
  5. Why the Rate Card is Dying
  6. Ready to Scale Your Video Production Without the Hassle?
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90 Seconds
2 months ago・5 min read

In a world where businesses increasingly need to create content at scale, the traditional video production rate card is becoming a thing of the past. Once the industry standard for pricing creative services, the rigid rate card model no longer fits the needs of brands looking to expand their content creation across multiple markets.

For any company aiming to produce video content globally, challenges like fluctuating exchange rates, inconsistent vendor pricing, and logistical complexities make the rate card obsolete. So how does 90 Seconds solve these issues and usher in a new era of scalable, transparent pricing?

A New Approach to Global Pricing

One of the biggest limitations of traditional rate cards is their inability to adapt to the complexities of global video production. From unpredictable exchange rates to regional cost variations, businesses often find themselves with ballooning budgets and inconsistent results.

90 Seconds eliminates this problem by offering real-time, dynamic pricing directly through our platform. This means that instead of being locked into fixed rates, brands can benefit from up-to-date, fair pricing no matter where in the world the content is being created.

By integrating local exchange rates into our platform, we ensure that the price you pay reflects the current market, saving you money and removing the risk of paying inflated costs due to currency fluctuations.

Leveraging Local Creators for Price Efficiency

The ability to scale video production efficiently and affordably comes down to how well you can tap into local talent. With 90 Seconds, you don’t need to worry about flying teams across borders, which not only adds travel costs but also logistical complexities.

Instead, we harness a global network of local creators who are already experts in their regions. By leveraging this talent pool, you can produce high-quality content without the inflated costs associated with managing international crews. Our platform connects you directly with skilled creators who understand local markets, culture, and even language nuances—further enhancing the effectiveness of your content.

This not only reduces your costs but also ensures you’re working with people who can deliver the right message to the right audience.

Scaling with 90 Seconds: Consistent Pricing Across Regions

The challenge many businesses face when scaling content production globally is the inconsistency in pricing from one market to another. Different vendors quote different rates, often without transparency, leading to unpredictable budgets.

With 90 Seconds, you benefit from price consistency across all regions. Whether you’re producing videos in New York, Sydney, or Tokyo, our platform provides transparent pricing with no hidden costs. This makes budgeting easier and removes the uncertainty that comes with traditional rate cards.

As you scale your content needs, you also unlock efficiencies in pricing. By producing more content through our platform, you can take advantage of productized video formats—like customer testimonials, product demos, and event recaps—at lower per-unit costs. This scalable approach means that the more you produce, the more affordable it becomes, all without sacrificing quality.

Why the Rate Card is Dying

The era of the rate card is ending because it simply can’t keep up with the complexities and demands of modern global video production. Businesses need flexible, transparent, and scalable solutions, and 90 Seconds is leading the way by offering an adaptable pricing model that reflects real-world conditions.

By using real-time exchange rates, tapping into local creators, and offering scalable pricing efficiencies, 90 Seconds provides brands with the ability to create content on their terms—whenever and wherever they need it.

Ready to Scale Your Video Production Without the Hassle?

The future of video production is here. Say goodbye to rigid rate cards and hello to flexible, on-demand pricing that fits your needs. Get in touch to find out how 90 Seconds can help you scale your video production globally with transparency and efficiency.

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