Rubina
1 month ago・5 min read
As 2025 approaches, enterprise brands are under increasing pressure to deliver more content, across more regions, faster than ever before. The digital landscape is shifting, with video becoming the dominant medium for communication and engagement. Yet, creating high-quality video content at scale remains a significant challenge for many companies.
Between navigating fluctuating budgets, managing regional teams, and ensuring brand consistency, content planning can feel overwhelming. That’s where 90 Seconds’ productization solution comes in – offering a streamlined, scalable, and cost-efficient approach to global video production.
The Growing Challenges of Content Creation in 2025
Planning content strategies for 2025 brings a new set of complexities for enterprise brands. Marketing teams are being asked to do more with less, while also maintaining brand integrity and driving measurable results. Let’s break down some of the biggest challenges you may be facing:
- Budget Uncertainty: In today’s volatile market, enterprise marketing teams often struggle to plan long-term due to unpredictable budget fluctuations. This makes it hard to commit to large-scale content campaigns.
- Global Coordination: For multinational companies, ensuring that global brand guidelines are met while adapting content to resonate with local markets is no small feat. Regional teams face the challenge of balancing local relevance with global consistency.
- Procurement Complexities: Managing multiple vendors with differing pricing structures and delivery standards adds to the complexity, particularly when it comes to maintaining transparency and consistency across markets.
- Keeping Up with Technology: The rapid pace of change in video production tools and technologies means that brands are constantly trying to keep up, which can be costly and time-consuming.
What Is Productization and How Does It Help?
Productization takes the custom, one-off approach to video production and transforms it into a standardized, repeatable, and scalable process. By turning frequently requested video types into pre-packaged products, companies can streamline production while maintaining brand consistency and quality.
Here’s how productization helps:
- Predictable Costs: One of the greatest benefits of productization is financial predictability. Instead of navigating custom quotes for every project, 90 Seconds’ productized solutions provide fixed pricing, making it easier to plan and manage budgets across regions.
- Scalability: Productization allows your teams to order predefined video formats across multiple markets, ensuring that the content aligns with your global brand standards. Whether you’re producing customer testimonials or product demos, the process becomes faster and more efficient.
- Faster Turnaround Times: With pre-set video templates and workflows, production is faster. This allows your marketing teams to remain agile, responding to market demands quickly and efficiently without compromising on quality.
- Improved Brand Control: By creating a library of standardized video formats, enterprises can ensure that all content adheres to brand guidelines, even when produced by regional teams. This means consistent messaging and quality across all markets.
Addressing the Top Enterprise Pain Points with 90 Seconds
Productization doesn’t just make life easier; it directly addresses the core pain points that many enterprise marketing teams face. Here’s how:
Pain Point #1: Budget Constraints
Solution: With productized video services, enterprises gain the benefit of predictable, transparent pricing. This allows you to plan your content needs for 2025 with confidence, knowing that costs are locked in across regions.
Pain Point #2: Complex Procurement Processes
Solution: Managing multiple suppliers with different pricing models can be a logistical nightmare. 90 Seconds’ productized solutions offer standardized pricing and deliverables, simplifying procurement and enabling your procurement team to make faster decisions with less risk.
Pain Point #3: Regional Brand Consistency
Solution: Ensuring brand consistency across global markets is a challenge for any enterprise. Productization gives you control over the video formats and styles your teams use, ensuring that regional content aligns with global branding standards.
Pain Point #4: Speed to Market
Solution: The time to market is critical, especially in fast-paced industries. Productization streamlines the entire video production process by providing ready-to-go templates and workflows, meaning your content can be produced faster and deployed at scale, no matter the market.
Planning for 2025 with 90 Seconds – What to Expect
As you look ahead to 2025, strategic content planning becomes even more important. 90 Seconds’ productization tool empowers you to forecast and plan your entire video content strategy, from budgeting to execution.
- Forecasting and Planning: Use productized solutions to predict your content needs over the next 12 months. Plan video production cycles, set budgets, and ensure that all stakeholders are aligned with a unified content strategy.
- Content at Scale: Whether your teams are based in Sydney, Paris, or Chicago, 90 Seconds enables them to tap into the same high-quality, brand-consistent video templates. This means less friction, improved collaboration, and a faster content creation process.
- Pre-Set Video Formats: 90 Seconds offers a variety of pre-designed video formats that can be used across markets, including customer stories, testimonials, product demos, and more. These formats are ready to scale and can be customized based on regional needs without compromising brand integrity.
How to Get Started with 90 Seconds
Starting your journey towards productized content creation is simple with 90 Seconds. Here’s how you can get started:
- Consultation and Onboarding: Begin with a free consultation to understand how productization can fit into your 2025 content strategy. Our team will guide you through the process of setting up video products that align with your brand and business goals.
- Customization Options: While productization offers predefined solutions, we understand that each enterprise has unique needs. We offer customization options that allow you to tailor video formats to meet the specific requirements of your teams or regions.
- Ongoing Support: At 90 Seconds, we don’t just leave you to figure things out. Our Concierge team is with you every step of the way, from the initial brief through to delivery, ensuring your video content is produced efficiently and to the highest standard.
As enterprises prepare for 2025, the need for scalable, efficient, and cost-effective content creation has never been greater. 90 Seconds’ productization solution is designed to help you streamline your video strategy, allowing you to plan with confidence, scale with ease, and maintain brand consistency across all your markets.
Ready to make 2025 the year your video content scales effortlessly? Let 90 Seconds help you simplify your content planning process, reduce costs, and ensure brand consistency across the globe.
Start planning for 2025 today
Get in touch to discover how 90 Seconds can transform your video strategy for the future.
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