If you’re working in small or medium-sized businesses (SMB), marketing in 2025 is all about being agile, efficient, and customer-focused. Content planning is critical, but with limited time, resources, and fluctuating demands, it can feel overwhelming to keep up with the competition.
Marketing managers need flexible solutions that help them scale their content production without straining their budgets or timelines. 90 Seconds is your on-demand partner, ready to deliver high-quality video content when you need it—without the long-term commitments or high overheads of traditional video production.
Here’s how SMBs can plan smarter for 2025 and how 90 Seconds can help every step of the way.
In today’s competitive landscape, content—especially video—is the key to standing out. Video is the most engaging content format and drives better customer engagement across platforms like social media, websites, and email campaigns. However, SMBs often face significant challenges in scaling content production while managing costs and maintaining quality.
Flexibility is crucial. SMB marketing managers need tools that allow them to scale video production up or down based on market demand or budget constraints. That’s where 90 Seconds comes in—allowing SMBs to create professional video content when they need it, without being locked into hefty agency contracts or an in-house production team.
Many SMBs operate with tight budgets, making it difficult to invest in high-end video production. Hiring full-time staff or agencies can strain resources. SMBs need cost-effective solutions that don’t compromise on quality.
90 Seconds’ Solution: SMBs can use 90 Seconds’ platform on an as-needed basis, paying only for the videos they require. This helps manage costs without sacrificing production quality, enabling SMBs to compete with larger brands.
Content needs change rapidly in the digital world. SMBs must quickly adapt to produce the right content for product launches, campaigns, or events. They need a flexible solution that scales with demand.
90 Seconds’ Solution: 90 Seconds offers productized video formats that allow SMBs to easily order different types of videos, whether it’s a product demo, customer story, or event highlight. SMBs can adjust their content plans on the go, producing videos that align with their evolving business goals.
Video production requires technical skills that many SMBs may not have in-house. From scripting to shooting to post-production, the process can be daunting for small teams with limited expertise.
90 Seconds’ Solution: The platform offers end-to-end support, providing access to a global network of professional creators who handle the entire video production process. SMBs can focus on their marketing strategy while 90 Seconds manages the technical details.
Don’t lock yourself into rigid, long-term content strategies. Instead, leave room for adjustments based on market trends and consumer feedback. The ability to pivot quickly is key to staying competitive.
How 90 Seconds Helps: 90 Seconds allows SMBs to start small and scale up production when needed. Whether it’s for a one-off project or an ongoing series of videos, the platform is always ready to deliver high-quality content at the moment it’s needed.
Video is one of the most effective content types for engaging customers. SMBs should focus on producing scalable video content like customer stories, product demos, and explainer videos that can be repurposed across multiple platforms.
How 90 Seconds Helps: With productized video formats, SMBs can easily order and customize videos that fit their brand’s needs. Whether producing one video or a series, 90 Seconds offers scalable solutions that make it easy to create professional videos with quick turnaround times.
Plan a flexible content budget that can be adjusted throughout the year. Leave room for unexpected content needs, whether it’s a new product launch or a marketing campaign that requires additional video content.
How 90 Seconds Helps: 90 Seconds’ wallet system allows SMBs to allocate funds for video production, track spending, and adjust budgets as needed. This ensures businesses can control costs without limiting their ability to produce high-quality video content.
90 Seconds is designed to be there when SMBs need video content most. Whether it’s for a planned marketing campaign or a last-minute content need, 90 Seconds delivers video content efficiently. The platform allows SMBs to plan ahead for big projects or quickly react to emerging trends, providing flexibility that traditional production methods can’t match.
From one-off projects to ongoing campaigns, SMBs can rely on 90 Seconds for customized video solutions. The platform’s productized formats are designed to scale as your business grows, making it easy to order repeatable, high-quality content.
While traditional engagement and conversion metrics are important, SMB marketing managers should also focus on operational efficiency—faster production times, easier collaboration across teams, and controlled costs. Measuring the effectiveness of your video strategy goes beyond views and clicks; it’s about producing high-quality content efficiently and cost-effectively.
How 90 Seconds Helps: The platform provides insights into the types of videos being produced, and how much is being spent. This helps SMBs track operational success, manage budgets, and ensure they are getting the most out of their content production efforts.
Content planning in 2025 doesn’t have to be overwhelming. With 90 Seconds as your on-demand video production partner, you can produce high-quality, scalable video content that fits your budget and timeline. Whether you need a quick-turnaround video or a full content calendar for the year, 90 Seconds is here to help.
Ready to simplify your 2025 content strategy? Let 90 Seconds help you plan, budget, and execute your video content with ease. Get in touch today.
Get in touch with us today to chat about your next project.
Get in touch with us today to chat about your next project.
