90 Seconds is the premiere global video creation platform, enabling brands to create quality videos anywhere in the world.
With 17+ years in professional video creation technology, Mischa has held key leadership roles at 90 Seconds including COO, VP Marketplace, and VP Customer Experience. As CEO and co-founder of 90 Seconds, Mischa constantly inspires our team to raise the bar in creating video content that people watch and love.
Tim is a serial tech entrepreneur with nearly 20 years and 6 ventures behind him. Tim is most known for founding and building world leading video creation platform – 90 Seconds which is a Sequoia & VC backed venture he’s raised over US$35m for.
Tim has taken 90 Seconds from zero to profitable with a team of around 100 people.
Originally from New Zealand, Tim is a proud kiwi, was born on a farm, and loves nature. Tim has lived in several countries in Asia and the US, and travels extensively for business and life from his main home base in Singapore on the tropical equator.
CFO and previously Chief of Staff, Ryan fronts Finance, Corp Dev, Investor Relations and CEO's Office. He also works closely with the Board and has since in his tenure completed multiple funding rounds for the business and is now looking at meaningful M&A & IPO opportunities for 90 Seconds.
Internally, as CFO and lead of CEO’s Office, Ryan works with the team and Board to identify and develop solutions in growing and restructuring the business.
Witek is a seasoned technology leader. He is passionate about accelerating technical departments’ growth, mentoring, and training.
Over the years of hands-on experience, managing and improving software architecture as CTO and Head of Engineering, he developed a unique style that always puts the team in the center, encourages problem-solving, and high automation level while keeping ceremonies at the minimum.
Always passionate about system evolution, constant micro improvements, and a high degree of process monitoring.
Jessica is a senior management professional with over two decades of international experience across Europe, the Middle East, Africa, and the Asia Pacific. Based in Hong Kong, she has spent over 14 years in the region, successfully driving growth for tech, marketing, and digital companies. Jess has expertise in P&L management, go-to-market strategy, business development, and scaling operations for both global organizations and startups. Known for launching 90 Seconds’ presence in Greater China/North Asia, she is recognized for her innovative strategies and commitment to building lasting partnerships.
Corinne has over 20 years of experience in sales and management spanning South-East Asia and the UK. Prior to joining the 90 Seconds team, she led sales teams in SEA and London for Getty Images for 16 years, including six years as Head of Sales for SEA. In her role at Getty Images, she was responsible for implementing successful sales strategies and building and scaling high-performing sales teams across the region.
In addition to her extensive experience in SEA, Corinne has spent more than 10 years working in the media sector in London, focusing on growing and developing digital content in Fleet Street.
Jake is a passionate product leader, who draws on a full mix of practical and domain experience across UX design, product management, and digital and content marketing.
He has seen the 90 Seconds product grow exponentially over his 8+ years with the company, and continues to find daily motivation in creating the world’s leading video creation platform.
Having spent his time pre-covid bouncing around between Berlin and San Francisco, he’s now enjoying some time at home in the Far North of New Zealand talking about sport and throwing himself down hills on his mountain bike.
Rubina is an accomplished marketing strategist with over 15 years of experience across industries like technology, tourism, and higher education. As Head of Marketing at 90 Seconds, Rubina drives the Go-To-Market strategy and spearheads initiatives to enhance the brand’s global visibility. Her passion for tech and expertise in growth marketing, content development and data analysis, has consistently driven business growth.
A prominent figure in her local marketing community, Rubina also serves as a Director of Digital Adelaide, the largest marketing conference in South Australia, that supports professional development for marketers.
Rachelle is a highly accomplished producer with over 17 years of experience in media and tech. As the Head of Concierge & Success at 90 Seconds, Rachelle leads global teams, ensuring operational excellence and consistency across the company. Her expertise spans large-scale projects in digital, tech, broadcast, and influencer marketing, making her a pivotal figure in 90 Seconds’ success. Rachelle is also an advocate for health and well-being, maintaining a strong work-life balance.
Mitchell has a decade of experience in production and technology. Prior to joining 90 Seconds, he led Shootsta’s global production team, managing over 50 editors and animators. At 90 Seconds, Mitch has taken on roles including Production Service Manager and Service Lead, contributing to the development of core services like “Run My Creation.”
Now Head of Marketplace Services, Mitch ensures seamless delivery of services for leading brands. He enjoys the outdoors, often engaging in travel and camping.
90 Seconds
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Help–Display a list of available voice commands
Hide help–Hide a list of available voice commands
Scroll down–Scroll page down 200 px
Scroll up–Scroll page down 200 px
Go to top–Scroll page to top
Go to bottom–Scroll page to bottom
Tab–Move to next interactive element
Tab back–Move to previous interactive element
Show numbers–Show numbers for interactive elements
Number ... –Click on element number...
Hide numbers–Hide numbers for interactive elements
Clear input–Clear selected text field
Enter–Click on the selected element
Reload–Reload page
Stop–Stop speech recognition
Exit–Disable voice navigation mode