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When you hire an art director for your video project, you need to choose someone who can effectively meld the supervisory role with the technical one and ensure that the end product meets the needs of the project. By combining their individual style and technique, a video art director needs support and guide the audience as they filter the information they receive and reach a particular conclusion.
As a supervisor in the video process, an art director must be able to understand the role of those on their team in order to facilitate communication.
While you will have much of this information on hand, it is important to listen to what the individual notes as important in terms of their background.
Some people want to be a graphic designer or set designer without ever aspiring to the supervisory role. Learning about the thought process behind this can provide valuable insight into the person’s mindset.
Investing in the industry makes it more likely that an art director will provide legacy work that they can be proud of.
What areas can you improve upon? Hearing about a person’s strengths and weaknesses from their own point of view is extremely insightful.
Knowing the reasons why a person might chose a particular video art director gives you valuable information about their vision for their projects.