What CapCut’s Terms of Service Really Mean for Your Content

AIVideo Production
Table of content
  1. Introduction
  2. What Changed
  3. What CapCut Can Do With Your Content
  4. Why This Matters
  5. What You Can Do
  6. Why 90 Seconds Is Different
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Rubina
1 week ago・5 min read

CapCut, the popular video editing tool owned by ByteDance (the company behind TikTok), recently updated its Terms of Service, sparking concern among creators, brands, and privacy-conscious users. If you’re using CapCut to edit or create content, especially for clients, internal communications, or marketing, here’s what you need to know.

What Changed

On June 12, 2025, CapCut added a new line to its Terms of Service clarifying that by uploading content, including private drafts, you “allow us to upload such content to our server.” While this update didn’t fundamentally change CapCut’s already broad rights to use user-generated content, it made those terms more explicit.

What CapCut Can Do With Your Content

The fine print gives CapCut a perpetual, irrevocable, worldwide, royalty-free license to use, edit, adapt, publish, distribute, and even monetize your content. This includes:

  • Reposting or remixing your footage in future CapCut materials.
  • Using your face, voice, or username in promotional content.
  • Granting those rights to other third parties, without your further approval.

What’s more, even if you delete your account, those rights remain in place.

Why This Matters

If you’re a casual user making dance videos for fun, this may not seem like a big deal. But for brands, agencies, and creators working on client work, campaign footage, internal communications, or confidential media, this has serious implications.

  • Your drafts and unpublished videos can be accessed and reused.
  • If CapCut uses content that includes unlicensed music or assets, you’re responsible, not them.
  • There’s no guarantee your content will be backed up or recoverable if removed.

This clause isn’t unique, other platforms like TikTok and Meta use similar language, but CapCut’s terms apply with sweeping permanence, even to non-public content.

What You Can Do

  • Avoid uploading sensitive or paid content to CapCut unless you’re comfortable giving up usage rights.
  • Use offline editing tools like DaVinci Resolve, Final Cut Pro, or Premiere Pro when control and privacy are essential.
  • If you’re managing brand content, make sure your teams and partners understand these risks before using free tools like CapCut.

You can read more analysis from Mashable and Gizmodo.

Why 90 Seconds Is Different

At 90 Seconds, your content belongs to you, no exceptions. Whether you’re producing a global product launch or a behind-the-scenes internal video, you retain full ownership of your footage, edits, and final content. We’ll never use your content in our marketing unless you give us explicit permission.

We don’t remove or repurpose your footage. All of your content is stored securely in your 90 Seconds account and is available forever. That means you can re-access, reuse, and repurpose your videos any time, on your terms.

What About 90 Seconds’ AI-Assisted Video Creation?

We also offer AI-assisted video services, where our Creator Partners use AI tools to enhance efficiency for faster editing, translations, or voiceovers. But here’s the key difference: we carefully dictate which platforms and tools are permitted, ensuring they align with our strict content security and licensing standards.

The AI landscape is evolving quickly, and we’re staying ahead of the curve. That means your content won’t end up unknowingly in AI training datasets, third-party models, or publicly accessible systems. You get the benefits of AI, without the uncertainty.

Let’s chat.

Looking for a secure, enterprise-ready platform to scale your video creation without compromising ownership? Get in touch with us today to see how 90 Seconds puts creators and brands in control.

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