- AI |
- 5 min read
Hi,
Get in touch with us today to chat about your next project.
Did you know that 500 years worth of YouTube videos are watched via Facebook daily? In addition, 700 YouTube video links are shared on Twitter each minute. Fueling this demand and interest is the fact that about 100 hours of new video is uploaded to YouTube per minute.
Clearly, if your business isn’t using YouTube marketing as a part of its branding and promotional arsenal, you’re missing out. YouTube video marketing can add a vital dimension to your brand’s reach across the Internet. From local YouTube videos to clips that have potentially worldwide appeal, this medium is extremely powerful – when done well. We’ve narrowed it down to into 4 crucial parts with each component easily itemised to help you lay out a clear strategy.
The following are 20 crucial and actionable steps to help get you started.
Who is your target audience? This will likely be in line with your business target audience, but you might choose to focus on just one segment of this group.
Next is the research phase; what does your audience like to watch? Which topics or YouTube video ideas are trending with this group at this time? Research possible subjects and plotlines. Glean inspiration from your competitors’ videos.
What is the desired outcome or result of the video? Do you want the target group to buy a specific product, register for an event, or lend their support to a cause? Be as specific as possible.
Based upon the subject matter and goal, decide on the style of video. An interview format, explainer, corporate overview, AVP, humor or entertainment are just a few possibilities.
Now it’s time to create and flesh out the content of the video. Enlist your top creative minds to brainstorm YouTube video ideas. Next, create a script, outline or visual storyboard that maps out the progression and content of the video.
A call to action should be included in all business videos. It may be overt or subtle. It can be as simple as your website URL shown at the bottom throughout the entire duration of the video or just at the end. This call to action should be tailored to the video message and integrated with your overall branding and marketing strategy
Have a pre-production planning meeting and decide on the budget, necessary resources, timeframe and key strategies to be implemented.
Now you got it all mapped out, it’s time for you to decide on how to get your video produced. Depending on the complexity of the video, you can choose to have it done in-house or outsource it to a local video production company.
Whether you outsource or settle on a DIY video depends on several factors (like budget, availability, timeframe).
Both have advantages and disadvantages, just make sure you find the time to weigh the pros and cons. Better yet, if you can find a hybrid solution where you get the benefits of an in-house team and the experience and skills of a professional video production, then that would be a winning strategy.
Whether you opt to hire a reputable video production agency, or designate a qualified in-house team, at the end of the day, producing high-quality video with a clear message is of the utmost importance.
Do you want your video to be cool, serious, cute, dramatic, funny, edgy, or a blend of several of these qualities? Make your final decisions about look, feel, style and overall vibe.
If actors, technicians or video resources will be needed, find, hire or otherwise procure them.
Choose the audio elements of your video. You may need music, narration, voice overs and sound effects.
A high quality editing job is key to the success of a video and its ability to make an impact. Have your YouTube videos editor consider elements like length, transitions and flow in addition to content and audio.
As the video is being edited, all footage should be reviewed and re-shot as needed.
Finally, you get to go public! Create a business YouTube channel and upload your completed video.
Many social networks allow for the inclusion of video. Be sure to upload to all of your channels, or at least post a link to it.
Be on the lookout for video-friendly and mobile-friendly sites frequented by your target audience where you can embed your video.
Spread the word! Send out your video in your company e-newsletter. Write a blog post or two about it. Comment on relevant industry blogs and post your video if allowed.
If applicable, consider using your video in paid advertising through hubs like Google and Facebook. Be sure your keywords point to your target audience via local YouTube videos as well as nationally and/or globally.
Keep a close eye on the comments your video receives. Consider using polls or surveys to garner feedback so that you can ensure your video is making the desired impact. Fine-tune the video as needed.
By now, this will have been quite the learning experience – hopefully an enjoyable and successful one! If you made any mistakes during your YouTube video production, don’t sweat it. Simply use them as feedback so that your next YouTube video production experience goes even more smoothly and the finished product is even more effective.
Online video media is thriving in popularity, and your business can’t afford to miss out. Parlay professional YouTube videos into more buzz and more profits for your company. Use these YouTube video ideas to get started, and have fun with it. You just never know where YouTube video marketing might lead!
Do you want to create business videos on YouTube. Try our YouTube video production solutions.
Get in touch with us today to chat about your next project.
Get in touch with us today to chat about your next project.
90 Seconds
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Help–Display a list of available voice commands
Hide help–Hide a list of available voice commands
Scroll down–Scroll page down 200 px
Scroll up–Scroll page down 200 px
Go to top–Scroll page to top
Go to bottom–Scroll page to bottom
Tab–Move to next interactive element
Tab back–Move to previous interactive element
Show numbers–Show numbers for interactive elements
Number ... –Click on element number...
Hide numbers–Hide numbers for interactive elements
Clear input–Clear selected text field
Enter–Click on the selected element
Reload–Reload page
Stop–Stop speech recognition
Exit–Disable voice navigation mode