The Future of Content Marketing: Why Video and Animation Are Non-Negotiable

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Jonathan Yohanes
11 hours ago・5 min read

In today’s rapidly evolving marketing landscape, visual content isn’t just important—it’s indispensable. Video and animation have risen to become the most effective tools for driving engagement, increasing brand awareness, and influencing consumer behavior. For Heads of Video, Content Strategists, Marketing Directors, and senior animators, understanding why these formats are non-negotiable is critical to staying ahead in a fiercely competitive market.

As brands face ever-changing consumer expectations and digital trends, the ability to harness video production scalability, leverage visual storytelling, and integrate animation workflows is no longer optional. Video and animation are the backbone of a future-proof content marketing strategy—let’s explore why.

The Rise of Video and Animation in Content Marketing

Video and animation have transformed from optional enhancements to essential components of a successful marketing strategy.

  • Audience Engagement: Video is the most engaging format available today. Platforms like LinkedIn report that video content is 20 times more likely to be shared than text or images. This makes video a critical medium for boosting visibility and engagement.
  • Brand Visibility: Over 91% of businesses now use video as part of their marketing strategy. This adoption reflects the unparalleled ability of video to enhance brand engagement and solidify consumer trust.
  • Animation as a Game-Changer: Animation brings unique storytelling capabilities, making it easier to simplify complex ideas. For senior animators, the flexibility of motion graphics and 3D animation provides a dynamic edge in delivering compelling content.

As consumer preferences shift toward visually rich experiences, brands that prioritize video and animation will stay relevant and impactful.

The Impact on Consumer Behavior

Video and animation don’t just grab attention—they shape consumer decisions.

  • Influencing Purchase Decisions: According to studies, 44% of consumers are more likely to purchase a product after watching a video about it. For Heads of Video, this highlights the importance of creating compelling content that drives conversions.
  • Improved Retention Rates: Visual content, such as animated explainers or product videos, significantly enhances information retention. Audiences are 95% more likely to recall a message from a video compared to just 10% from text, making it a vital tool for content marketing strategies.
  • Emotional Connection: Animation and video storytelling build an emotional connection with viewers. By weaving relatable narratives, brands can foster loyalty and trust—a priority for Marketing Directors looking to optimize their campaigns.

By leveraging video and animation, marketers create a deeper impact on audiences, encouraging action and building stronger connections.

Future Trends in Video and Animation

The future of content marketing is visual, and emerging trends will only amplify the role of video and animation.

  • AI-Driven Content Creation: Artificial intelligence is transforming video production. From automated editing to personalized animations, AI tools enable video production scalability and faster workflows. This is particularly exciting for animators seeking innovative ways to streamline animation workflows. Brands can leverage 90 Seconds AI Assist to harness the power of AI while maintaining control over their creative vision. 
  • Short-Form Videos Dominate: Bite-sized videos, popularized by platforms like TikTok and Instagram Reels, cater to shrinking attention spans. For content and social media marketers, mastering these formats is critical for staying relevant in fast-paced digital ecosystems.
  • Interactive and Immersive Content: The rise of interactive videos and AR/VR-enhanced animations allows consumers to engage directly with content. This trend offers opportunities for brands to create truly immersive brand storytelling experiences.

Cross-Platform Strategies: Video and animation will increasingly be tailored for multiple platforms, ensuring consistent messaging across websites, social media, and advertising. For Content Strategists, this demands a strategic approach to content planning and execution.

The Necessity of Video and Animation in Modern Marketing Strategies

The question isn’t whether brands should use video and animation—it’s how they can maximize their impact. Here’s why they’re non-negotiable:

  • Enhanced Engagement: Videos and animations consistently achieve higher engagement rates than any other content type. For Heads of Video, this is a compelling reason to prioritize video production scalability. With 90 Seconds Edit, brands can localize their content, connect with talented editors worldwide, and bring captivating animations to life.  
  • Versatility Across Campaigns: From explainer videos to dynamic social ads, video and animation fit seamlessly into every aspect of a content marketing strategy, offering flexibility for campaigns of any scale.
  • Increased ROI: Video marketing delivers measurable returns, from improved click-through rates to increased sales conversions. This makes video a reliable tool for proving the success of marketing investments.
  • Standing Out in a Crowded Market: With consumer attention increasingly fragmented, brands that leverage engaging videos and creative animations will distinguish themselves. Senior animators play a pivotal role in creating motion graphics and visuals that capture attention and tell stories effectively.

To succeed in the modern digital space, video and animation are not just beneficial—they’re essential.

A Future Built on Video & Animation

Video and animation are no longer optional tools—they’re the foundation of any forward-thinking content marketing strategy. They drive engagement, influence decisions, and future-proof brands against the evolving digital landscape.

For Heads of Video, Marketing Directors, Content Strategists, and senior animators, the message is clear: investing in video and animation isn’t just about keeping up—it’s about staying ahead.Ready to elevate your marketing? Let 90 Seconds help you create impactful videos and animations that resonate. Start today.

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