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In the fast-paced world of content marketing, animation has become a cornerstone of engaging storytelling. However, as demand for animated content continues to rise, creative leaders face a critical challenge: how to scale animation production while maintaining the high-quality standards their audiences expect.
For Heads of Video, Content Strategists, and senior animators, the balance between quantity and quality requires strategic planning, effective tools, and optimized workflows. This post explores actionable strategies to help creative teams meet growing demands without compromising artistic integrity.
Scaling animation production begins with mastering the animation pipeline, which serves as the backbone of every project. Breaking it into three key phases ensures clarity and efficiency:
By understanding and optimizing each stage, teams can scale their operations without losing sight of quality.
To scale animation effectively, workflow optimization is key. Adopting standardized processes and tools ensures consistency and clarity across teams.
Streamlined workflows reduce bottlenecks and create space for creative innovation.
Technology and automation are powerful allies in scaling animation production. Creative teams can achieve more with less effort by integrating the right tools.
By embracing technology, teams can scale their production capabilities without sacrificing the quality that audiences expect.
Scaling shouldn’t mean compromising quality. A robust quality assurance process is essential to maintain high standards across all projects.
These processes safeguard the integrity of animations while keeping projects on track.
As demand increases, expanding and optimizing teams becomes crucial. Scaling doesn’t always mean hiring full-time staff—it’s about leveraging the right talent at the right time.
A balanced team structure enables scalability while preserving quality.
The ultimate goal of scaling animation production is to increase output without diluting quality. Achieving this balance requires thoughtful prioritization and resource allocation.
By managing resources wisely, creative teams can meet growing demands without compromising on excellence.
At 90 Seconds, we’ve helped some of the world’s biggest brands bring their stories to life through stunning animations. From dynamic explainer videos to immersive motion graphics, our work showcases the perfect blend of creativity, technical expertise, and storytelling. Here’s a look at some standout animation projects that demonstrate how we help brands engage audiences and leave a lasting impact.
PwC – Business Align and Connect
This animation project for PwC seamlessly illustrates the importance of aligning business strategies and fostering connections within teams.
Tripadvisor – Spring Break Safely
Tripadvisor wanted to create a series of four social-first videos in partnership with Walgreens designed to inform and instruct travellers on safe travel practices as they navigate the new normal.
FedEx – International Priority Express
This animation was created for FedEx to showcase their International Priority Express service.
Scaling animation production is a challenge, but it’s far from impossible. With a well-structured animation pipeline, efficient workflows, cutting-edge technology, and thoughtful resource management, creative teams can deliver high-quality content at scale.
For Heads of Video, Content Strategists, and senior animators, embracing these strategies ensures they not only meet growing demands but also elevate their storytelling capabilities.
Ready to scale your animation production without sacrificing quality? Let 90 Seconds help you achieve seamless scalability with world-class tools and talent.
Get in touch with us today to chat about your next project.
Get in touch with us today to chat about your next project.
90 Seconds
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Help–Display a list of available voice commands
Hide help–Hide a list of available voice commands
Scroll down–Scroll page down 200 px
Scroll up–Scroll page down 200 px
Go to top–Scroll page to top
Go to bottom–Scroll page to bottom
Tab–Move to next interactive element
Tab back–Move to previous interactive element
Show numbers–Show numbers for interactive elements
Number ... –Click on element number...
Hide numbers–Hide numbers for interactive elements
Clear input–Clear selected text field
Enter–Click on the selected element
Reload–Reload page
Stop–Stop speech recognition
Exit–Disable voice navigation mode